British Skin Foundation: Bugs

September 15, 2011 at 10:52 · Filed under Print

Advertising Agency: Beta, London, United Kingdom
Creative Director: Graham Storey, Phil Cockrell
Account Director: Jo Arden
Photographer: Rankin
Project Manager: Katie Dear

IKEA: Have A Gö

September 15, 2011 at 10:24 · Filed under Film

Advertising Agency: The Monkeys, Australia
Executive Creative Directors: Justin Drape, Scott Nowell
Creative Director: Leslie Ali
Creatives: Tim Green, Tim Cairns
Head of Broadcast: Thea Carone
Executive Planning Director: Fabio Buresti
Strategic Planner: Fiona Lake
Group Content Director: Clare Jones
Content Director: Kate Blackadder
Content Manager: Ted Bergeron
Production Company: Goodoil Films
Director: Hamish Rothwell
Executive Producer : Sam Long
DOP: Russell Boyd
Sound Design and Mix: Simon Kane / Song Zu
Music: Elliot Wheeler
Producer: Emma Hoy / Turning Studios
Post Production: Fin Design and Effects

Ctrack: Always Visible

September 15, 2011 at 06:32 · Filed under Film

Advertising Agency: Fishgate Advertising, Cape Town, South Africa
Creative Director: Quintes Venter
Art Director: Herman Venter
Copywriter: Wynand van Staden
Production House: Egg Films
Editing: Priest
Post Production: Black Ginger
Sound Production: Say Thank You

China Environmental Protection Foundation: Sign

September 15, 2011 at 04:31 · Filed under Ambient

Brief: Over use of automobiles as a key mode of transport and the fact that people are driving more and more in their daily lives has led to temperature increase, heavy air pollution and other global environmental crisis. We need to deliver a message to drivers that ‘over reliance on car travel’ is one of the main causes of serious damage to nature and the environment.

Solution: One of the most obvious results of the global ecological crisis is that the animals are losing their natural habitats. Therefore our solution was built around the concept of animals losing their homes, and we created an idea that was relevant to the driver, advocating ‘Low carbon travel. Don’t be a predator to ecology.’

Location/Scale: We selected parking spaces and signs, printed the signs with images of a variety of animals whose living space has been destroyed, and made the ground of the parking area into a reconstruction of the animals’ home. When people park their cars, they are invading the animals’ home and driving them away, causing the animals to lose their homes and living space. With the help of this set-up, we help every driver clearly understand the harm caused by driving, and thereby highlighting our message of ‘Low carbon travel. Don’t be a predator to ecology’.

Advertising Agency: Dentsu, Beijing, China
Creative Directors: LiangYue, ArchiveLi, SamSun
Art Directors: LiGang, RichardWang
Copywriters: SunFengTao, SuzieRan
Photographer: QuanJing

Sanyo CCTV: Living Room, Office, Bedroom

September 15, 2011 at 03:30 · Filed under Print

“Night Vision Infrared Camera.”

Advertising Agency: DraftFCB, Thailand
Executive Creative Directors: Vancelee Teng, Kingrak Ingkawat
Creative Director: Chaiyasit Simasathien
Copywriter: Voraluck Vimokcharoensook
Art Directors: Vilaporn Eiamsam-Ang, Eknarin Suksa
Photographer: Oh Singhasurich / Chamni’s Eye
Illustrators: Ake Piti / Chamni’s Eye
Account Supervisor: Pratchanun Jongkatekorn
Account Manager: Orapin Vipusmith
Planner: Apirak Apisarnthanarak
Other Credits: Roumporn Thongrath, Rada Manmasvihok

Ültje Crispers: Ostrich, Rhino, Giraffes

September 15, 2011 at 00:19 · Filed under Print

“Discover Africa’s spiciest secret.”

Advertising Agency: Kolle Rebbe, Hamburg, Germany
Creative Directors: Florian Ludwig, Rolf Leger
Art Director: Benjamin Allwardt
Concept: Florian Ludwig
Copywriter: Danny Fröhlich
Photographer: Garrigosa Studio
Postproduction / CGI: Garrigosa Studio

Meio & Mensagem: Projector, Archive, Copier

September 15, 2011 at 00:17 · Filed under Print

“You won’t get anywhere by reproducing what has already been said. Without powerful arguments you won’t last in the market.”

Advertising Agency: Fischer&Friends, São Paulo, Brazil
Creative Directors: Mario D’Andrea, Rafael Merel, Marcelo Fedrizzi
Art Directors: Thiago Lacorte, Mauricio Perussi
Copywriters: Jaime Agostini, Melissa Pottker
Illustrator: Marco Brito
Photographer: Mario Daloia

Romanian Traffic Police: Headlight

September 14, 2011 at 22:54 · Filed under Print

“Even during the day, others need to see you.
Keep your headlights on.”

Advertising Agency: Mercury360, Romania
Client: Romanian Traffic Police
Print title: The headlight
Art directors: Tiberiu Papa, Ionut Rusu
Copywriter: Ruxandra Papuc
Group Creative Director: Ionut Rusu
Creative Director: Liviu Turcanu

Bundaberg Five: One Arm, Dophins

September 14, 2011 at 19:54 · Filed under Print

“Filtered once for every finger you got.”

Advertising Agency: Leo Burnett, Sydney, Australia
Executive Creative Director: Andy Dilallo
Creative Director: Tim Green
Art Director: Tim Green
Copywriter: Rupert Taylor
Producer: Adrian Appel / Katapolt
Producer: Aline Martinais, Laure Dupont / Continental Prods Paris
Photographer: Jean-Yves Lemoigne / Katapolt
Retoucher: Christophe Huet / Asile Paris
Typographer: Stuart Tobin

Nutripro Cachupin: Bird

September 14, 2011 at 14:35 · Filed under Print

“Dog food for the price of bird food.”

Advertising Agency: Prolam Y&R , Santiago de Chile, Chile
Executive Creative Director: Tony Sarroca, Alvaro Becker, Francisco Cavada
Art Director: Cristian Costa
Copywriter: Tomas Cisternas

Misereor: Courage To Act

September 14, 2011 at 14:35 · Filed under Film

Misereor, the German Catholic Bishops Organisation for Development Cooperation, supports humans in need – regardless of religion, ethnicity or gender, mostly in poor and politically instable coutnries in Africa, Asia and Latin America. What do we, living in safety, stabilty and abundance, know about the people whose cause Misereor supports? The 2011 campaign by German agency Kolle Rebbe, “Courage to Act”, highlights the bravery with which these indomitable people act in the face of injustice, hardship and war: they resist, question, fight, and stay.

Advertising Agency: Kolle Rebbe, Hamburg, Germany
Creative Directors: Lorenz Ritter, Christian Doering
Art Directors: Julia Siniaeva, Andreas Meier
Copywriter: Sabine Kuckuck
Consultant: Jan Kowalsky
Producer: Emanuel Mugrauer
Production: Sehsucht
Director: Mate Steinforth
Animation: Mate Steinforth, Helge Kiehl, Christian Zschunke, Hannes Weikert, Philipp Brömme, Alex Glawion, Ronny Schmidt
Compositing: Helge Kiehl
Producer: Julia Rudloff
Music / Sound Design: Vandertone Music and Sound Manufactory

Metalatex Eco Paint: Lagoon, Vast Sky, Tide Water

September 14, 2011 at 11:02 · Filed under Print

“Bring back the original colors. Metalatex Eco- Eco-friendly paints.”

Advertising Agency: Moma, São Paulo, Brazil
Art Director: Marco Martins
COpywriter: Adriano Matos

Muscle Milk: Woman, Man

September 14, 2011 at 10:57 · Filed under Print

Advertising Agency: Alch1m1a ADV, Milan, Italy
Creative Director / Art Director: Raul Riccardo Pisani
Copywriter: Viviana Giovannini
Post production: R. Monero
Photographer: O’cean

IAK (International Aid Korea): Please Watch Your Step

September 14, 2011 at 10:29 · Filed under Ambient

Advertising Agency: United Kiss, Seoul, South Korea
Chief Creative Officer: Steve Keum
Executive Creative Director: Shin Hee Gon
Creative Director: Yang Kweon Cheol
Art Director: Kim Jong Won
Copywriter: Lee Jae Yeon

Unicredit: The Cube

September 14, 2011 at 10:28 · Filed under Ambient

Advertising Agency: Publicis, Milan, Italy
Creative Directors: Bruno Bertelli, Cristiana Boccassini
Copywriter: Michele Picci
Art Director: Marco Viganò