Lipton release a new music clip based on a song by the Parisian duet “Outlines”. Using the same spirit as the surrealist pop outdoor campaign and the website http://www.liptoninfinitetrip.com launched early this year for its Exclusive Collection, Lipton invites us once again to discover how far tea can take us. The completely animated clip has been developed in partnership with the production house B-reel. It features the elements which contributed to the Internet website success : an “Infinite Travel” though six surreal, pop and poetic universes which seem to be never-ending. The Outlines music title “I cannot think”, launched in July, gives rhythm to it all. The result of the pairing can only be cheerful.
Advertising Agency: DDB, Paris, France Creative Directors: Pierrette Diaz, Matthieu Elkaim Creatives: Nicolas Berthier, François Guyomard Interaction Director: Branislav Peric Digital Producers: Guillaume Cossou, Sophie Hoffman Client partner: Marina Zuber Account Director: Olga Papikian Account Manager: Lennie Stern Production: B-Reel
Advertising Agency: Saatchi & Saatchi, London, UK
Director: Jamie Rafn
Production Company: Smuggler, London
Producer: Ray Leaky
Editor: John Mayes, Olly Strother
Post Production: The Mill, London
VFX Producer: Chris Batten
2D lead artist: James Pratt
2D artists: Barnsley, Gareth Brannan, Chris Scott
Colourist: Aubrey Woodiwiss
Music: “Money for Nothing”, Dire Straits.
Advertising Agency: Saatchi & Saatchi, Los Angeles, USA
Executive Creative Directors: Margaret Keene, Chris Adams, Mike McKay
Creative Directors: Ryan Jacobs, Jeff Church
Associate Creative Director, Copywriter: Andy Kadin
Associate Creative Director, Designer: Zach Richter
Copywriter: Kimberley Ragan
Art Director: Rebecca Johnson-Pond
Production Artist: Clint Hudspeth
Agency: GOOD/Corps, Los Angeles, USA
Executive Creative Director: Kirk Souder
Creative Director: Kevin Raich
Art Director: Vik Bhalla
Producer: Jimmy Greenway
Production Company: Green Dot Films
Director: Omri Cohen
Director of Photography: Adam Richards
Managing Director: Rick Fishbein
Executive Producer: Rich Pring, Darren Foldes
Producer: Steve DeVore
Partnership Manager: Carla Fernandez
Advertising Agency: BBH, London, UK
Creative Director: Marc Hatfield
Art Director: Harry Orton, Robin Warman
Copywriter: Harry Orton, Robin Warman
Producer: Georgina Kent
Strategic Business Lead: Nick Stringer
Production Company: Blink
Director: Benito Montorio
Executive Producer: James Bland
Producer: Stuart Butterworth
DoP: John Lynch
Postproduction: MPC
Editing: Aaron at Stitch
Sound: Wave
Advertising Agency: Ogilvy & Mather, Hong Kong
Executive Creative Director: Simon Handford, Sandy Chan
Creative Director: Alvin Lim, Matthew Nisbet, Hubert Yeung
Associate CD / Copywriter: Richard Sorensen
Account Director: Tak Chi Lee, Jonathan Parker
Photographer: Joe Lam
Retoucher: Nash Lee
Account manager: Paul Lam
Advertising Agency: Giovanni+Draftfcb, Sao Paulo, Brazil
Creative Director: Adilson Xavier, Benjamin Yung Jr, Ricardo John
Copywriter: Ricardo Martin, Luiz Kanadani
Art Director: Benjamin Yung Jr
Group Account Director: Tania Müller
Agency Producer: Karina Bueno, Ana Flavia Lucca, Vivi Guedes, Victor Alloza
Director: Nando Olival
Production: O2 Filmes
Music: Tesis
Voice: Mano Bap
September 21, 2011 at 10:04 · Filed under Ambient, Outdoor
Ambient for Beneva Foundation, to raise awareness about the rising cases of domestic abuse against women in Romania.
Context
One in four women gets abused in Romania. Our client, Beneva Foundation, thought more people needed to be made aware of this worrying trend.
What we did
Using the line “One in four women get beaten instead of getting flowers”, we created, with the help of a well-known flower stylist, a bouquet that had at its centerpiece not a flower, but a baseball bat, as a
metaphor for the abuse women have to put up with.
How we took it further
We then placed the bouquets, along with a card explaining the problem and urging to help, in lots of flower shops around Bucharest. Giving flowers to women is a very wide spread habit in Bucharest, so by doing this we targeted people most likely to get involved — those that already care about the women in their lives.
Conclusions
After running for two weeks, the campaign significantly increased the number of hits on Beneva’s webpage, and put the bases for a healthy discussion of the problem, both online and between the people exposed to the campaign.
Agency: Jandl Bratislava, Slovakia
Creative Director: Pavel Fuksa
Copywriter: Eugen Suman
Art Director: Alexis Blanco
Willie Nelson, Coldplay, Chipotle and director Johnny Kelly have made a creative alliance with the Chipotle Cultivate Foundation to create BACK TO THE START, a short animated film highlighting the issue of sustainable farming. Chipotle founder Steve Ells met with Johnny Kelly in London to talk about his passionate efforts to source food on a more sustainable and ethical basis. The film is a result of this conversation. Music legend Willie Nelson, well known for his support of family farmers, was a perfect collaborator for the music. His cover of Coldplay’s highly evocative track “The Scientist,” movingly underscores the animation with Nelson’s voice experience. The pace and timeline of the film is captured beautifully in camera using traditional stop frame model animation techniques to track the life of a farmer. Filmed in one sweeping take the film was painstakingly animated over 4-weeks on one large all-encompassing model background. The track has been released on iTunes with 60 cents from every sale going to the Chipotle Cultivate Foundation.
Direction / Design / Animation: Quayola Producer: Beccy McCray Sound Design: Matthias Kispert Photographer: James Medcraft Animation: Kieran Finch, Cai Matthews Programmers: Mauritius Seger, Evan Bohem Technical Support: Patrick Hearn Production Company: Nexus
Advertising Agency: GSD&M, USA Group Creative Director: Luke Sullivan Creative Directors: Robert Lin, Jeff Maki Art Director: Matt Barker Copywriter: Colin Gray Executive Producer: Shannon Worley Producer: Becky Carrel Directors: Ben Hurst, Dave Thomas Editing Company: Sam Selis, Ariel Quintans, Jason Uson / Beast Editorial Account service: Norah Rudyk, Shannon Hearon Strategy & Insights: Madhavi Reese Production Company: Fueld Films Executive Producer: Brady Anderton Producer: Summer Finley
Advertising Agency: Mother, London, UK Director: Martin Krejci Production: Company Stink Producer: Ben Croker Editor: Filip Malasek Post Production: Tom Sparks / One of Us / The Mill Audio Post Production: Factory Sound Design: Jan Muchow DoP: Stepan Kucera
You’ve probably seen the ‘boyfriend chair’ in clothing stores for bored shopping companions. Now IKEA has taken the concept one step further by creating a “crèche” for retail-weary men, complete with Xbox consoles, pinball machines, continuous televised sport and free hot dogs. MÄNLAND is being trialled for four days this Father’s Day weekend [Sept 2 in Aus.] as a male-only play space to hang out in while wives and girlfriends peruse the aisles. Publicity manager Jude Leon said the idea was modelled on the Swedish furniture giant’s existing child play area, SMALAND. Ms Leon said women were given a buzzer to remind them to collect their other half after 30 minutes of shopping.
Advertising Agency: TheGetz, Curitiba, Brazil Creative Director: Victor Keiti Art Director: Rafael Tavaraes Copywriter: Thiago Gabardo Illustrator: Rafael Tavares
