In an effort to get press about Red Bull Soapbox Race, we brought a little Red Bull Soapbox Race to the press. Over 70 local publications promoted the event. Over 115,000 spectators filled the streets of Downtown LA the day of the race.
Advertising Agency: Kastner & Partners, USA Chief Creative Officers: Tim Braybrooks Executive Creative Directors: Tim Braybrooks Art Directors: Jason Roberts Copywriter: Annie Elliott Production Company: Blackout Signs Production Manager: Jenny Wu Account Manager: Rena Banks Short
Advertising Agency: JWT, New York, USA Chief Creative Officer: Peter Nicholson Executive Creative Director: Tom Christmann Creative Directors: Matt Mckay Copywriter: Colleen Harlan Planners: Yusuf Chuku, Dylan Viner Project Management: Elias Kakomanolis, Scott Kogos Director of Integrated Production: Clair Grupp Director of Brand Production: Matthew Anderson Producers: Betsy Schoenfeld, Angela Buck Account Executives: Michael Page, Ryan Gardiner Director: Sean Ehringer Production Company: Tool Post-Production: NO6 Editor: Jason Macdonald Editing House: NO6 Media Agency: HMI
Advertising Agency: McCann Erickson, Belgrade, Serbia Creative Directors: Jana Savic Rastovac, Vladimir Cosic Art Director / Copywriter: Marko Prokic Additional credits: Yaniv Melinarski, Milos Stankovic
Advertising Agency: Y&R, Buenos Aires, Argentina Creative Directors: Diego Tuya, Darío Rial Art Director: Gonzalo Fernández Copywriter: Juan Galardi Illustrators: Diego Salas, Gonzalo Fernández Photographer: El Negro Pizzorno Executive Creative Director: Martín Mercado Retouchers: Gastón Cardozo, Daniel Romanos Model: Hernán y Ale
“Which one of you is behind the wheel Today? Road safety is in your hands.”
In our normal everyday life most of us are pretty reasonable, sane people. But behind the wheel of our car something changes. Suddenly we become speed demons, overly aggressive or asleep at the wheel. This, of course, has a big influence on road safety. For TopGear Magazine Euro RSCG Amsterdam came up with an ad to create awareness that road safety is in our own hands.
Advertising agency: EURO RSCG, Amsterdam, Netherlands Photographer: Krijn van Noordwijk at Hazazah Post Production: Wieger Poutsma / FISK Imaging
Advertising Agency: BBDO, San Francisco, USA Executive Creative Director: Mike McKay Creative Director Copywriter: Jack Harding Associate Creative Director / Art Director: Page Kishiyama Producer: Lindsey Wood Account Services: Raquel Cucurella, Brianna Chown Director: Iain Makensie Production Company: Paydirt Executive Producer: Joanthon Ker Producer: Skot Bright Editorial: Union Editorial Editor: Einar Producer: Rob McCool VFX: Resolution LA Mix: Play Santa Monica Music Company: Human
For this campaign, we encourage people to protest for interest on their bankaccount. SNS Bank is the first big dutch bank where consumers get interest on their normal bankaccounts. Everyone can join the protest with their Facebook or Twitter profile picture. When you’ve joined the protest, you start marching with your social account, to the landingpage and from the landingpage to several rich bannerformats, including a homepage takeover on Telegraaf.nl
Advertising Agency: bone, Utrecht, The Netherlands Creative Director: Joost van Liemt Art Director: Michael Kouwenhoven Copywriter: Dimitri Hubregtse Additional credits: Maarten Regterschot, Ruud Puylaert, Lennart Morselt, Janou Kessels, Bjorn van Spengen
Advertising Agency: Draftfcb, Hong Kong Creative Directors: Iris Lo, Timothy Chan, Ming Chan Art Directors: Lo Ka Ki, Ming Chan Copywriters: Timothy Chan, H.Lim Illustrator: Joe Wan
“Have you ever wished there was an easy way for people to decipher when you’re being sarcastic in an email or tweet? This year’s BBH Barn interns have your answer: Sartalics, a reversed italics that will let people know when you’re being sarcastic.”
Advertising Agency: BBH NY, USA Art Director / Copywriter: Nathan Hoang Directors / Producers: June Kim, Blake Gilmore Voiceover: Peter Ostella Additional credits: BBH Barn Advisor Julie Levin
Advertising Agency: Latte Creative Creative Director: Daniel Bird Art Director: Daniel Bird Copywriter: Daniel Bird Illustrator: Jaroslav Mrázek Additional credits: Savage
Athena, number one seller of men underwear in retail stores across France is launching its brand new line while anouncing its partnership with the French Athletics team. The brand strategy brought by EURO RSCG 360 brings a new playful spirit to the brand. Gone is the idealized image of the muscle man, welcome fun and humor for a campaign as colorful as the new boxers. 4 athletes strip down in the first step of the integrated campaign in a series of outdoor ads and a making of that reveals the naked truth about advertising.
Advertising Agency: Euro RSCG 360, France Advertiser’s supervisors: Dominique Seau, Anouk Ribard, Françoise Chauvin Agency’s CEO: Pascal Allard Agency’s Managing Director: Vincent Mayet Executive Creative Director: Hugues Pinguet Account supervisors: Vanessa Bernard-Granger, Anne-Flore Seringe Art Director: Thomas Derouault Copywriter: Dimitri Hekimian Art Buyer: Isabelle Baud Agency Producer: Christophe Demeure Photographer: Jean-Yves Lemoigne Retoucher: Asile Director: Agathe Riedinger Production Company: Marcassin Athletes: Renaud Lavillenie, Kevin Mayer, Martial Mbandjock, Romain Barras
