Flamant Furniture: Haunted Armchair

October 31, 2011 at 23:33 · Filed under Film

Advertising Agency: Y&R, Ukraine
Creative Director: Dmitry Barsukov
Senior Art Director: Yegor Kharkoff
Production: Family TVC
Director: Dmitry Barsukov
DOP: Andrew Bolter
Producer: Anastasia Bukovskaya

Mini: Dress-up for Halloween

October 31, 2011 at 20:02 · Filed under Ambient

Every year on October 31, people celebrate Halloween by dressing up in costumes. TAXI 2 thought there was no better time to capitalise on the cheeky nature of the MINI brand – and created a MINI costume for other cars to dress up in. In a guerrilla effort, TAXI 2 created and built a one-size-fits-all MINI costume, hit the streets, and for the first time, allowed cars to feel the same sense of playfulness that people feel when they dress up.

Advertising Agency: TAXI 2, Canada
Creative Director: Lance Martin
Copywriter: Tal Wagman
Art Director: Craig Ferguson
Print Producer: Tara Greguric
Account Manager: Tina Tieu

Chupa Chups: Halloween Scream Stopper

October 31, 2011 at 14:55 · Filed under Direct Marketing

Introducing Scream Stopper. Designed by Chuck Worldwide Industries, the device uses Chupa Chups lollipop technology to block embarrassing shrieks of terror at their source. Bogey men of all kinds are no match for Scream Stopper. Simply stick it into your mouth for instant protection from humiliating high-pitched squeals, shrieks and wails. You could say “Scream Stopper takes the “ee” out of Halloween.” In the lead up to Halloween, thousands of Scream Stoppers have been distributed across Singapore at horror movie showings, haunted houses and other scary places.

Advertising Agency: BBH, Singapore
Regional Executive Creative Director: Steve Elrick
Deputy Creative Director: Adrian Chan and Douglas Hamilton
Engagement Planner: Lindsey Cummings
Strategic Planner: Alexis deMontaigu
Print Producer: Brell Chen
Illustrator: Kristal Melson
Broadcast Producers: Daphne Ng, Felicia Tan
Account Manager: David Webster, Joanna Yeo
Post Production: The Mill
Print Production: Peter Chee

Sunplay: Tanning Tattoo

October 31, 2011 at 13:26 · Filed under Direct Marketing

BACKGROUND
SunPlay provides maximum SPF and UV protection for sun lovers allowing them to play in the sun without worrying about getting burned.

OBJECTIVE
Increase brand relevance and build a stronger emotional bond with consumers.

IDEA
We distributed SunPlay Tanning Tattoo stickers to sun lovers on the beach. After playing and tanning in the sun, they could remove the stickers form their skin leaving a beautiful mark: unique proof that SunPlay allows sun lovers to play in the sun without worrying.

RESULT
More than 12.000 stickers were distributed within 4 days bringing the brand closer to its customers.

Advertising Agency: Grey, Hong Kong
Executive Creative Director: Keith Ho
Group Creative Director: Nicholas Hong
Art Director: Ricky Ho, Hui Ka Kit
Copywriter: Kristie Chen
Creative Director: Henry Yim
Agency Producer: Vivian Ho

Drunk Cooking: Urinal Stickers

October 31, 2011 at 12:20 · Filed under Ambient

Advertising Agency: M&C Saatchi, Auckland, New Zealand
Executive Creative Director: Dave King
Art Director: James Bowman
Copywriter: Dave King
Account Director: Christina Mossaidis
Account Executive: Lizzie Yates

Wilkinson: Shave It Off!

October 31, 2011 at 11:53 · Filed under Print

“Come on Marc, shave it off! Wilkinson is cheering for Marc Lièvremont and the French team for the rugby final.”

Advertising Agency: JWT, Paris, France
Executive Creative Director: Ghislain De Villoutreys
Art Director: Jérémy Rabier
Copywriter: Jérémy Prevost

Ataliba Steakhouse: Hmmm, Chinchin, Smile

October 31, 2011 at 11:05 · Filed under Print

Advertising Agency: Seven Comunicação Total, Blumenau, Brazil
Creative Director / Copywriter: Juliano Tejada
Art Director / Illustrator: Mário Sérgio Ferreira

Wrigley’s Orbit: After Every Meal

October 31, 2011 at 10:53 · Filed under Outdoor

Advertising Agency: Gitam BBDO, Tel Aviv, Israel
Chief Creative Officer: Guy Bar
Creative Director: Shani Gershi
Head Of Creative Team: Hadas Liwer
Copywriter: Ronni Azulay
Art Director : Moshe Saikevich
Clint Manager: Yuval Vaingest
VP Client Service: Dror Tankus
Supervisor: Yeal Meltzer
Account Manager: Avia Sagie

Foundation for Youth Development: Criminal Conviction

October 30, 2011 at 21:06 · Filed under Print

Advertising Agency: Ogilvy, Auckland, New Zealand
Executive Creative Director: Damon O’Leary
Creatives: Freddie Coltart, Matt Williams
Photographer: Meek
Retoucher: Dan Spataru
Senior Account Manager: Kelly Ouwerkerk
Account Manager: Katie Grove
Account Executive: Michelle Grigg

Yamaha Parts and Accessories: Truce, The End, Help

October 30, 2011 at 21:05 · Filed under Print

Advertising Agency: FAM, São Paulo, Brazil
Creative Directors: Thiago Taufic, Fabio Siqueira
Art Director: Thiago Taufic
Copywriters: Rogério Coutinho, André Oviedo
Photographer: Stephan Solon, Latin Stock
Illustrator: Head Press
Digital Artist: Head Press

Aljazeera Network: The Arabic Source Broadcasted in English

October 30, 2011 at 14:25 · Filed under Print

Advertising Agency: DMJX, Kreativ Kommunikation, Copenhagen, Denmark
Art Director: Julius Juul, Rie Rasmussen
Copywriter: Julius Juul, Rie Rasmussen

Isinglass Theater Company of Chicago: Othello, Antigone, Hamlet, Salome

October 30, 2011 at 14:24 · Filed under Print

A progressive theater company in Chicago, Isinglass’ visual identity uses abstractions of shapes found in masks from a variety of cultures and time periods to form a unique alphabet. This alphabet is then used to create unique masks on all branded material using the letters contextually within a given piece.

Advertising Agency: Colorandstory, Chicago, USA
Art Director: Christopher Scott
Copywriter: John Zajac

Dacia: Just live

October 29, 2011 at 12:50 · Filed under Film

Advertising Agency: Graffiti BBDO, Bucharest, Romania
Creative Director: Mihai Gongu
Group Creative Director: Bob Toma
Senior Copywriter: Marius Tianu
Group Creative Director: Alex Strimbeanu
Art Director: Sorin Tofan
Copywriter: Alexandru Boeangiu
Strategic Planner: Dan Sendroiu
Account Director: Roxana Hrimiuc
AV Manager: Liviu Isop
Director: Tim Lohr
Production Studio: Saga Film

Volkswagen: Princess, Astronaut

October 29, 2011 at 12:48 · Filed under Film

Advertising Agency: agence .V., Paris, France

Pergo Floors: Pergo Vs. Everything

October 29, 2011 at 12:44 · Filed under Ambient

Advertising Agency: Fitzgerald+CO, USA
Chief Creative Officer: Noel Cottrell
Creative Director / Copywriter: Mitch Bennett
Creative Director / Art Director: Wes Whitener
Director of Integrated Production: Christine Sigety
Digital Creative Director: Brad Sarmiento
Digital Producer: Andi Biron
Production Company: Partizan
Director: Jeremy Konner
Executive Producer: Sheila Stepanek
Producer: Ross Girard
Director of Photography: Eric Haase
Production Designer: Eric Archer
Editorial Company: Final Cut LA
Editor: Jacob Kuehl
Producer: Jennifer Miller
Colour / Finish: The Moving Picture Company
Colourist: Ricky Guasis
Producer: Amanda Ornelas