By using the “classic” foldable ad to promote fragrances, we clearly stated the main attribute of our product: a good fragrance makes a big difference. By lifting the folded part of the ad, we are able to see how the model on the ad becomes more attractive, and simultaneously, we announce our new Arturo Calle fragrances.

Advertising Agency: Lowe-SSP3, Bogotá, Colombia
Executive Creative Director: Jose Miguel Sokoloff
Creative Director: Alejandro Benavides, Jaime Duque
Art Director: Camilo Monzon, Memo Siachoque, Daniel Delgado
Copywriter: Carlos Camacho
Agency Producer: Sonia Llanos, David Gallo
Photographer: Fernando Decilis
Account Director: Lina Betancur
Account Manager: Mariana Guzman, Lorenzo Wills