“Where does your rubbish go?”
Advertising Agency: Clemenger BBDO, Sydney, Australia
Executive Creative Director: Paul Nagy, Mike Spirkovski
Art Director: Ryan Albuino, Andrew Chu, Katrina Jarratt, Nikola Spadina
Planner: Graham Alvarez
Account Director: justin cox
Agency Producer: Jo Kouvaris
Photographer: Andreas Smetana
Retoucher: Toby and Pete
Account Manager: Claire Tritton
LOVE these ads! They are very effective and straight-forward in getting the point across. Personally, I think advertisements that put a higher focus on visuals, rather than copy are more attention-getting to the audience. In particular, print advertisements should be all about an the visual because the target is more interested in a “cool” image rather than taking the time to read lots of text. This advertisement lures in its audience with an awareness of the reality of polluting.
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