October 16, 2011 at 02:03 · Filed under Mobile, Web
We want people to drink Beck’s responsibly – that’s why we created a mobile app that tests your sobriety. When drunk, one cannot perform even the simplest task – like fitting a key into a keyhole. And, as we all know, Beck’s logo is – a keyhole with a key! So, we designed the simple sobriety test app: in order to test your driving ability, you need to keep a key in a moving keyhole for 25 seconds. Fail to do so, and the app automatically dials the cab company in your area. When you drink and drive, there’s no going Beck’s! Links to the App: iPhone, Android
Advertising Agency: Leo Burnett, Belgrade, Serbia Creative Director: Anja Radulovic Art Director: Rade Saptovic Copywriter: Dubravka Strbac / Vukojevic Additional credits: Vladimir Vucicevic, Andreja Milkic
Kaspersky Virus Hunt – Become a Master Virus Hunter. For consumers anti-virus software is a low-involvement, but also a need-to-have product. The challenge for Kaspersky Lab, a company that provides IT security: How to create consumer awareness for the need of anti-virus software? The solution: Goesting.com, an online creative agency, developed a social media campaign called Kaspersky Virus Hunt. In a series of three mini-games consumers are alerted on the dangers of computer viruses in a humorous way. Each virus has its own persona based on the characteristics of real malware. With this campaign Kaspersky Lab aims to enhance their brand awareness in a playful way, combined with a serious message. The campaign: More than 20 years ago, Eugene Kaspersky faced a virus for the first time. Since then he has dedicated his life to exposing, analyzing and neutralizing computer viruses. Will you be a virus hunter as big as Eugene Kaspersky? In the game data from your Facebook account, and those of your friends, are threatened by three different viruses: Vincent the Virus, Tony the Trojan and Willy the Worm. Defeat these villains and become a Master Virus Hunter yourselves.
Advertising Agency: Goesting.com, The Netherlands Creative Directors: Joris Voeten, Justin Valentin Art Directors: Joris Voeten, Justin Valentin Programmers: Nils Addink, Vincent Bovelander Published: August 2011
Advertising Agency: Young & Rubicam, Montevideo, Uruguay Creative Director: Diego Lazcano Art Directors: Pablo Galisteo, Nicolás López Copywriters: Fernando Cachón, Ana Inés Gutiérrez
Advertising Agency: Mother, New York, USA
Production Company: Passion Pictures
Director: Pete Candeland
Color Grading: MPC
Colorist: Ricky Gausis
Sound Design: Elias Arts
VFX Creative Director / Designer: Sina Taherkhani / Resident Creative Studio VFX Artist: Adam VanDine / Resident Creative Studio Visual Effects Supervisor: Farkas Fülöp Mapping Specialist: Simon Anaya VFX Producer: Ryan Uzilevsky 3D Environment Architect: John Ensor Parker VFX Production Manager: James Laudicina VFX Artists: Isaiah Palmer, Luis Valdes, Paul Imperio, Cory John Stoffa, Filip Radonjic, Paul Daniel, JK Carrington 3D Scanning / Web Developer: Kevin Bleich Lighting Designer / Set Carpenter: Chris Studley Rigger / Set Carpenter: Buddy Raymond Stunt Consultant: Anya Sapozhnikova Costume Designer: Dana Fairbairn Production Assistant: Darnell Celius
Advertising Agency: Longplay360, Sao Paulo, Brazil
Creative Director: Fernando Luna
Art Director: Eduardo Basque
Copywriter: Nelson Doretto
Photographer: Rodrigo Ribeiro
Advertising Agency: Leo Burnett, Sydney, Australia Executive Creative Director: Andy DiLallo Creative Director: Tim Green Copywriters / Art Directors: Rupert Taylor, Tim Green, Andy DiLallo Agency Producer: Rita Gagliardi Client Service Director: Peter Bosilkovski Account Director: Jodi McLeod Senior Account Manager: Sam McGown Planner: Warwick Heathwood Production Company: MJZ Director: Tom Kuntz Director of Photgraphy: Alwin Kuschler Editor: Gavin Cutler Exec Producers: Jeff Scruton, David Zander Production Designer: Andy Reznik Music: Song Zu Music Director: Ramesh Sathia Sound Design: Abigail Sie Lyrics: Rupert Taylor, Tim Green, Andy DiLallo Music: Ramesh Sathia, Nathan Cavaleri Producer: Larissa Coupe Post Production: The Mill – LA FX Supervisor: Phil Crowe Shoot Supervisors: Phil Crowe, Josh Hatton Compositing Supervisor: Sarah Eim CG Supervisors: Josh Hatton, Gawain Liddiard Production: Arielle Davis, Melanie Wickham Production Company Art Director: Josh Locy
Advertising Agency: Walker, Zurich, Switzerland Executive Creative Director: Pius Walker Art director: Golf Nuntawat Chaipornkaew Copywriters: Roger Beckett, Golf Nuntawat Chaipornkaew Account Directors: Lisa Binkert, Cornelia Nunlist Graphic Designer: Philipp Dornbierer Production House: Knucklehead Director: Ben Gregor DOP: Douglas Koch Producer: Jane Tredget Editor: Mark Burnett
Advertising Agency: Publicis Conseil, Paris, France
Creative Director: Marcelo Vergara
Agency Producer: Nathalie Levincent, Pierre Marcus
Production Company: Carnibird
Director: Nick Losq, Black Swan
Producer: Sam Fontaine
Post Production: Mathematic Studio
