Advertising Agency: F/Nazca Saatchi & Saatchi, Brazil
Creative Directors: Fabio Fernandes, Eduardo Lima, Theo Rocha
Head Of Art: João Linneu
Copywriters: Thiago Espeche
Art Director: Fabiano De Queiroz Tatu
Agency Producer: Gisele Campos
Project manager: Cibele Fontoura
Media: Lica Bueno, Cristina Omura
Planner: José Porto, Mark Cardoso
Production Company: Fat Bastards
Director: Pedro Becker
Production Company: Fernando Carvalho, Marcela Sutter
Cinematographer: Rhebling Jr
Post Production: Fat Bastards
Post Production director: Bruno Vianna Costa
Sound studio: Raw Áudio
Composer: Hilton Raw
Advertiser’s Supervisor: Ivan Giannini, Solange Farkas
Advertising Agency: Saatchi & Saatchi, Berlin, Germany Excecutive Creative Director: Oliver Kapusta Creative Director: Anne Petri Art Director: Justin Pettit Copywriter: Till Wembacher, Avinash Sampath Photographer: Carioca Studio
Creative Directors: Ben Priest, Ben Tollett, Eer Stamp
Creative team: Aidan McClure, Laurent Simon
Producer: Leila Bartlam
Director: Garth Jennings
Production Company: Hammer and Tongs
Sound: Anthony Moore at Factory
Grade: Tareq Kubaisi at Prime Focus
Post-production: MPC
Problem: Many Russian dog owners feed leftovers to their pets, but don’t realise that their dogs can actually get sick or even die from it.
Solution: To raise awareness of the problem we teamed up with cafés near to local parks which were frequented by dog owners. When a dog owner dined there, they were given a special heat-reactive plate which revealed our message iust as they were finishing their hot meals, this meant that we could warn them of this important fact at iust the right moment, making them reconsider their actions.
Results: This simple idea has changed consumer behaviour, with dog owners preparing less home-cooked food for their dogs,in favour of Pedigree. Plus, we’ve helped save countless dogs lives.
Advertising Agency: BBDO, Moscow, Russia
Creative Director: Adrian Ely
Art Director: Sergey Dementiev
Copywriter: Diana Badeyan
Account Manager: Maria Ustkachkinseva
Advertising Agency: Publicis, Brazil Chief Creative Officer: Hugo Rodrigues Executive Creative Director: Hugo Rodrigues Creative Director: Hugo Rodrigues/Kevin Zung Art Director: Antonio Correa Copywriter: Luis Felipe Figueiredo Advertiser’s Supervisor: Stefania Granito Account Supervisor: Elaine Elias Producer: Rita Vilarim/Emerson Russo/Thiago Loureiro Photographer: Thiago Antonovas Other Credits: Production Company: Casa Da Mãe Joana/Video Director: Diogo Ekizian
Advertising Agency: Deutsch, Los Angeles, USA
Chief Creative Officer: Mark Hunter
Art Director: Ryan Dickey, Jason Elm, Shannon McGlothin, Mike Bryce
Copywriter: Josh Fell, Sam Bergen
DoP: Jan Velicky
Director: Simon McQuoid
Advertising Agency: DDB Mudra, India
Executive Creative Director: rajeev raja
Creative Director: bobby pawar
Director: Hamish Rothwell
Producer: Sam Long
DoP: Crighton Bone
Visual Effects: FuelVFX
Agency Producer: Anil Sonawane
Editing Company: The Butchery
Editor: Peter Sciberras
Music Studio: Turning Studios
Music: Elliott Wheeler
Rethink Breast Cancer and their fundraising event, Boobyball needed some serious attention for a budget of about zero. To help get that attention, we used a fitting medium that has never been used before for advertising: women’s breasts. Included in this group of models with headlines on them about the cause are actual breast cancer survivors. People need to talk about breast cancer and this was a way to fuel that conversation. The stunt was on every major news station in Toronto, and in all of the major newspapers. It’s exploding on facebook and twitter as well-in part because of Howie Mandel who was simply walking by. He promptly tweeted the idea to 300,000 people.
Advertising Agency: CP+B, Toronto, Canada
Creative Director: Aaron Starkman, Michael Murray, Darren Richardson
Art Director: Gail Pak
Copywriter: Neil Blewett, Freddy Nduna
Producer: Jen Dark
“If he doesn’t bring you flowers anymore, this will also work as a hint.”
Advertising Agency: Giovanni+Draftfcb, Rio de Janeiro, Brazil Creative Directors: Adilson Xavier, Cristina Amorim Art Director: Felipe Gomes Copywriter: Daniel Japa Photographer: Artluz Studio
Advertising Agency: Leagas Delaney, London, UK Creative Director: Nigel Roberts Art Directors / Copywriters: Chris Felstead, Adam Arber Agency Producer: Julia Parry Photographer: Amelia Troubridge Designer: Rob Petrie
Advertising Agency: BBDO Guerrero, Philippines Chief Creative Officer: David Guerrero Executive Creative Directors: David Guerrero, Brandie Tan Creative Director: Joe Dy Copywriters: David Guerrero, Joe Dy, Meggy de Guzman Art Directors: Brandie Tan, Rizza Garcia, Jeck Ebreo Account Team: Jean-Paul Burge, Katy Parr, Ombet Traspe, Iking Uy, Irene Leung Planner: Andy Wilson Production Company: PRODIGY Director: Tim Bullock Executive Producer: Jonathan Samway Producer: Serena Paull D.O.P: Geoffrey Hall Post Production: Prodigy Editor: Adam Wills Production Design: Enzo Iacono Sound Design: Simon Kane / Song Zu Music: Damian de Boos-Smith / Sound Planet
We launched the PES 2012 campaign during the World Soccer Challenge with a first-of-its-kind foam hand tailored to soccer fans. This reversible yellow and red card is branded PES with the new tag “Can You Play?” Included with the foam hand was a mini PES Code of Conduct that describes when to signal a foul on and off the pitch. These quickly became a crowd favorite.
Advertising Agency: Ignited, El Segundo, CA, USA Creative Director: Jordan Atlas Art Director: Jose Eslinger Copywriter: Carissa Zaino Designer: Jeremy Carson
“News every thirty minutes or whenever news demands it.”
Advertising Agency: Young & Rubicam, Montevideo, Uruguay Creative Director: Diego Lazcano Art Director: Pablo Galisteo Copywriters: Federico Cibils, Martín Rumbo
Advertising Agency: BBH, London, United Kingdom
Creative Director: Dominic Goldman, David Kolbusz
Art Director: David Kolbusz, Dominic Goldman
Copywriter: David Kolbusz, Dominic Goldman
Producer: Chris Watling
Team Manager: Jennifer Omran
Team Director: Keir Mather
Production Company: Moxie Pictures
Director: Frank Todaro
Producer: Alicia Farren
Director of Photography: Richard Mott
Post Production: The Mill
Editor: Bill Smedley
Editing House: Work Post
Sound: Aaron Reynolds, Ed Downham
Sound Company: Wave Studios
Advertising Agency: Grey, Indonesia Executive Creative Director: Randy Rinaldi Art Directors: Ogi Prayoga, Berry Dawanas Copywriters: Andika Pandjaitan, Dodi Triaviandi Creative Group Head / Art Director: Nicholas Kosasih Account Director: Heru Suryoko Photographer: Handri Karya
October 5, 2011 at 14:38 · Filed under Mobile, Web
This week the competition “Sweden’s safest hands” kicked off. A competition where we challenge people in Sweden to carry parcels as safe as the Swedish Post, by using their iPhones. If you “deliver” the digital parcel intact, before everyone else, you win the content (with a value between 300 and 5000 SEK). The content is delivered to the winner the very next day. Every day at 6 AM, 12 PM and 6 PM a new parcel is released in the app. 42 parcels in total. The competitors have 24 hours to deliver the parcel. The competition lasts until October 9th.
Advertising Agency: Åkestam Holst, Sweden Web / App production: From Stockholm With Love Sound production: Plan 8 Account supervisor: Göran Åkestam Account manager: Jacob Stjärne Creative Director: Andreas Ullenius Copywriter: Hanna Björk Art Director: Lars Holthe Production manager: Daniel Sundin, Maria Ljung Planner: Lars Friberg Digital producer: Johan Eklund Graphic designer: Oscar Gardö, Anna Forsberg, Andreas Dagman Motion designer: Nisse Axman Assistant Art Director: Kim Ihre
Advertising Agency: BBDO, Moscow, Russia
Creative Director: Adrian Ely
Copywriter: Daria Artamonova
Art Director: Adrian Ely, Victor Zerzele
Retoucher: James Lucas (Lime House Creative)
Photographer: Jonathan May
