These die-cut popcorn boxes were given out on Hump Night.
Advertising Agency: WAX, Canada Creative Director: Joe Hospodarec Art Directors: Marije Terluin, Brad Connell Copywriters: Max May, Shayne McBride Production Manager: Kelly Sembinelli Account Manager: Jennifer Kavalinas Printer: UNICOM graphics
Advertising Agency: WAX, Canada Creative Director: Joe Hospodarec Art Directors: Marije Terluin, Brad Connell Copywriters: Max May, Shayne McBride Production Manager: Kelly Sembinelli Account Manager: Jennifer Kavalinas Printer: UNICOM graphics
Advertising Agency: Glue Society, Sydney, Australia Art Director: Chris Bruce Production: Revolver Producer: Alex Kember Music Credits: The Beautiful Girls / I Thought About You Ritty/ Goombay Time Club Version / Watching You Full Club Edit Killaqueenz & South Rakkas Crew Feat. Lady Chann / Double Up The Delta Riggs / Penny Drops Metal on Metal / Nesakyk Mamai Instrumental
Advertising Agency: RKCR/Y&R, London, United Kingdom Creative Director: Damon Collins Copywriter: Mike Boles Art Director: Jerry Hollens Planner: Neasa Cuniffe Business Director: Nick Fokes Account Director: Graham Smith Agency Producer: Jen Fewster Radio Producer: Dan Neale Director / Photographer: Giles Revell Producer: Stella Pye DOP: Andy Taylor Smith Post house: The Moving Picture Company VFX compositor: Toby Aldridge Editor: Zoe Izzard / The Moving Picture Company Sound Design: Radium Audio Media Agency: COI/M4C
“Meat is money. Enhance the value of the production in your meat industry by investing on trustworthy conveyor chains.”
Advertising Agency: SPR, Novo Hamburgo, Brazil Creative Director: Fábio Henckel Art Director: Cléber dos Anjos Copywriters: Fábio Henckel, Jacques Ortiz Image Manipulation: Black Balloon
Situation: It’s time for open air festivals: every year, cheerful vibes, good music, and sunshine allow everyone to forget their worries – and their sun blocker. How do we make the visitors of open air festivals in Switzerland aware of the importance of UV protection – before the sunburn? Idea: The idea is to distribute T-Shirts with a built in sun alert. This alert is triggered as soon as the T-Shirt is exposed to UV rays. Thereby the persons wearing the T-Shirts and the people around them are alerted – early enough, and in a surprising manner.
Execution: The secret is UV-sensitive paint: the invisible “Sun alert” imprint on the T-Shirts turns red instantly as soon as it is touched by sunlight. The importance of early sun protection becomes obvious. If the sunlight is really intensive, the imprint appears in a burning lobster-red. It fades with decreasing UV intensity, and completely disappears when there is no UV light. Promoters distributed the T-Shirts together with Sun Look sun blocker samples to festival visitors. Result: The promotion attracted attention and was not only a topic for conversation, but also gave opportunity for some flirting. The T-Shirts were very popular at open air festivals and out of stock in the shortest amount of time.
Advertising Agency: Advico Young & Rubicam, Zurich, Switzerland Chief Creative Officer: Markus Gut Creative Director: Thomas Engeli Art Director: Oliver Glutz von Blotzheim Copywriter: Patrick Bucher Design: Joelle Hauser Consultant: Susan Baumgartner Promotion: Pamela Gemperli
Advertising Agency: Preuss und Preuss, Berlin, Germany
Creative Director: Michael Preuss
Art Director: Zuzana Havelcova, Christine Briese, Julia Becker
Graphic Designer: Zuzana Havelcova, Julia Becker
Copywriter: Michael Preuss
Advertising Agency: Ogilvy, Beijing, China Executive Creative Directors: Bill Chan, Doug Schiff, Wilson Chow Creative Director / Art Director: Shiyang He Account Executive: Xinglun Liu Copywriters: Doug Schiff, Lianhui Hao Photographer: Xiaohang Liu Illustrator: Jian Sun