BACKGROUND
SunPlay provides maximum SPF and UV protection for sun lovers allowing them to play in the sun without worrying about getting burned.

OBJECTIVE
Increase brand relevance and build a stronger emotional bond with consumers.

IDEA
We distributed SunPlay Tanning Tattoo stickers to sun lovers on the beach. After playing and tanning in the sun, they could remove the stickers form their skin leaving a beautiful mark: unique proof that SunPlay allows sun lovers to play in the sun without worrying.

RESULT
More than 12.000 stickers were distributed within 4 days bringing the brand closer to its customers.

Advertising Agency: Grey, Hong Kong
Executive Creative Director: Keith Ho
Group Creative Director: Nicholas Hong
Art Director: Ricky Ho, Hui Ka Kit
Copywriter: Kristie Chen
Creative Director: Henry Yim
Agency Producer: Vivian Ho