An ancient Mayan prophecy, indicates the 21st december 2012 as the possible “end of the world” day. To exorcize this fateful event, Campari realized a calendar on this theme. In the shots the actress Milla Jovovich wears 12 surreal dresses representing some of the possible disasters that will end the world. Needless to say, the calendar ends the 21st of december.

Advertising Agency: Euro RSCG, Milan, Italy
Executive Creative Director: Giovanni Porro
Creative Director: Erick Loi
Creative Director: Dario Villa
Art Director: Erick Loi
Copywriter: Dario Villa
Photographer: Dimitri Daniloff
Production Company: Seasun, Barcelona
Post Production Company: Sparklink, Paris