Gamers couldn’t wait to tear into the final installment of the game Gears of War 3. So to create excitement around the game’s launch Maclaren McCann and XBOX decided to oblige the gamer’s blood lust with an online and real world ARG (alternate reality game) to track down hundreds of pieces of freshly butchered hunks of Locust flesh.

Advertising Agency: MacLaren McCann, Toronto, Canada
Creative Directors: Mike Halminen, Sean Davison
Art Directors: Mike Halminen, Troy McGuinness
Copywriters: Cam Boyd, Dave Stubbs
Cinematographer: Brad Sayeau
Project Manager: Yvonne Tsang
Production Company: Edge Productions
Line Producer: Patricia Davidson
Editing Company: Edge Productions
Editors: Brad Sayeau, Walter Herrera, Ryan Markkula
Music Company: TA2 Music
Composer: Tyson Kuteyi
Technical Advisor: Andy Langs
Voiceover: Ron MacDonald