Emily Strom said,

November 29, 2011 @ 00:15

I really like the visual appeal of these advertisements. They definitely do a good job of catching the eye. I don’t know if I’m a fan of putting the advertised toy version right next to these vibrant, colorful images, however. The action figure, car and doll are all placed against a white background, which to me seems rather boring next to the images on the right. The pictures of their product are also too small in my opinion.

I think this was a good idea, but not sure if I would have executed it the same way. They need to make the actual product they’re selling stand out more, not to mention the word choice, “your kid”, throws me off a little bit. It sounds as if they’re trying to be a little too cool and conversational.