This year AD McCann Erickson Lithuania went through a lot of changes. We decided to use the occasion of Beaujolais Nouveau to communicate the restart of the agency. Beaujolais Nouveau is fresh wine. So we packed the wine as fresh blood of agency employees. Blood bags were packed into coolers filled with ice and recipients were encouraged to visit a website svieziaskraujas.lt (freshblood.lt) to meet all the donors.

Advertising Agency: Astos Dizainas McCann Erickson, Lithuania
Creative Director: Jonas Valatkevicius
Art Director: Ernesta Valantiejute
Copywriter: Audrius Puidokas
Designer: Karolis Zukas