The “launch” of the MINI Coupe in America was taken quite literally by agency Butler, Shine, Stern and Partners. The agency installed a real live rocket with a MINI Coupe strapped on in New York City’s Meatpacking District. Astronauts are also on hand and the brand plans to have a float in this year’s NYC Halloween parade too.

Advertising Agency: Butler, Shine, Stern and Partners, Sausalito, USA