Advertising Agency: Halva Kungariket, Malmö, Sweden
Creative Director: Markus Lindsjo, Gunnar Peterson
Art Director: Markus Lindsjo
Copywriter: Gunnar Peterson
Production: Gustav Johansson, Tomas Nilsson, Martin Björnson
Photographer: Markus Lindsjo
Picture: Stefan Olsson
Advertising Agency: TBWA/Tequila, Shanghai, China
Creative Directors: Chien Hwang, Lincoln Daman, Dwayne Koh
Art Directors: Hank Huang, Yu Yong
Copywriters: Haiyang Yu
Illustrator: I Love Dust (London)
Production Company: B&A Reps Asia
General Manager: Scarlett Lok
Agency Producer: Allen Chen
Account Director: Scarlett Lok
Account Executive: Angela Xu
Media Agency: Starcom
“Removes yellow.”
Advertising Agency: Canvas, Cape Town, South Africa
Creative Director: Michael Ipp
Art Director: Amy King
Copywriter: Michael Ipp
Account Director: Jackie St Clair Moor
Retoucher: Graham Bartholomew
Illustrator: Amy King
Advertising Agency: Jandl, Bratislava, Slovakia
Creative Director: Pavel Fuksa
Art Director: Alexis Blanco
Copywriter: Eugen Suman
Account managers: Martin Janik, Kristina Polakova
Advertising Agency: Volcano Advertising, South Africa
Creative Director: Francois Boshoff
Art Director: Charlene Ihmig
Copywriter: Jayde O’Brien
Client Service: Jane Carlisle
Production Manager: Michelle Lyne
Production House: Egg Films
Director: Slim
Executive Producer: Nicci Cox
Production Manager: Devi Lazanas
Post Production: Christiaan van der Walt / Sinister Studio’s
Animatronics: CFX Production
Advertising Agency: Arnold DC, Arlington, USA
Chief Creative Officer: Woody Kay
Creative Director: Mick Sutter
Associate Creative Director: Bill Cutter
Senior Art Director: Kelly Cooper
Copywriter: Carly Shearer
Illustrator: Andrew Bannecker
Art Buyer: Kathy McMann
Print Producers: Margie Radovsky, Michael Greene
Account Director: Cheryl Eklynd
Management Supervisor: Meredith Harding
Assistan Account Executive: Christine Vaz
To launch the Mercedes-Benz 2012 C-Class Coupe, one was parked in front of a motion blurred wall, sidewalk, and billboard that read: “Looks fast. Even in park. The 450hp 2012 C-Class Coupe.” To complete the motion-blur illusion, real 3D models of a motion blurred fire hydrant, parking sign, and mailbox were created to be part of the street scene.
Advertising Agency: BBDO, Toronto, Canada
SVP Executive Creative Directors: Peter Ignazi, Carlos Moreno
Art Director: Jonathan Guy
Copywriter: Frank Macera
Agency Producer: Kathie Hintsa
Account Directors: Steve Groh, Adam Lang
Account Supervisor: Diana Nelson
Photography: Philip Rostron, Instil Productions Inc.
Production: Philip Rostron, Instil Productions Inc. / Hotsets Film
Event Company: Newad Inc.
Advertising Agency: TBWA, Toronto, Canada
Chief Creative Officer: Jack Neary
Creative Directors: Mark Mason, James Ansley
Art Director: Mark Mason
Copywriter: James Ansley
Agency Producer: Vanessa Birze
Editor: David Quach
Production HouseTemple Productions
Director: Alex Mouth
Copywriter: Kunle Dada
Editors: Alex Mouth, Emmanuel Ndejito, Ibrahim Audu
Producer MD / CEO: Nwakaego Boyo
Research & Development / Production Coordinator: Jennifer Agoawike
Advertising Agency: Duncan/Channon, San Francisco, CA, USA
Executive Creative Director: Parker Channon
Creative Director: Anne Elisco-Lemme
Art Director: Michele Jaret
Copywriter: Tif Slama
Executive Producer: Christine Gomez
Producer: Karena Dacker
Account Director: Artem Peplov
Account Executive: Christian Lee
“Get in and out safely thanks to automatic ambient lighting.”
Advertising Agency: Selmore, Amsterdam, The Netherlands
Creative Directors: Jakko Achterberg, Niels Westra
Art Director: Tibor van Ginkel
Copywriter: Thomas Reinhold
Photographer: Tim Mintiens
Art Buyer: Anita Hammer
Account Supervisor: Otto van der Harst
Advertiser’s Supervisor: Peter van der Graaf, Tom van Kuyk
Account Manager: Emilie van Dijk, Maarten Posthumus
Image Manipulation: Jefta Arts / Pineapple Imaging
Advertising Agency: AMV BBDO, London, United Kingdom
Art Director: Tim Vance
Copywriter: Paul Knott
Director: Carl Erik Rinsch
Production Company: RSA
Digital Creative: Unit9
Planner: Steve Mustarde
Post production: Digital Domain
Post Production Producer: Margo Mars
Advertising Agency: DDB, New York, USA
Chief Creative Officer: Matt Eastwood
Creative Director: Pat Carella, Sonya Grewal
Copywriter: Pat Carella
Art Director: Sonya Grewal, Dan Young
Challenge: To create a direct mail for the new generation of Yaris. With new multimedia communication platform Touch and Go and several other incredible innovations and features. The new Yaris is the smartest and the most exciting car in its segment.
Solution: Since Yaris has way too many enhancements and improvements, it is useless to point out and explain all of them. it is easier if you visit our showrooms. and we will introduce you to its exciting charms and advantages. In cooperation with an institute for practical physics, we have created an electrostatic direct mail (made from plastic and special foil), which will give you a hair raising expirience. The message: The new Yaris. You will bristle with excitement.
Result: 20% as higher response when compared to similar promotional efforts Direct mail also appeared on several specialists web portals as an example of good praxis.
Advertising Agency: Saatchi & Saatchi, Slovenia
Creative Director: Matej Kodric
Art Director: Aleksandar Jordacevic
Copywriter: Matej Kodric
Advertising Agency: Y&R, São Paulo, Brazil
Chief Creative Officer: Rui Branquinho
Creative Director: Flávio Casarotti, Victor Sant’Anna, Jorge Iervolino
Art Director: Kleyton Mourão
Copywriter: Roberto Kilciauskas
Photographer: Giacomo Favretto
Illustrator: Vetor Zero
