Advertising Agency: DM9JaymeSyfu, Manila, Philippines
Creative Chairman: Merlee Jayme
Executive Creative Director: Eugene Demata
Creative Director: Jerry Hizon
Art Director: Dee Taar
Copywriter: Jerry Hizon
Account Director: Ian Panlilio
Group Account Director: Alex Syfu
Retoucher: Dee Taar
Illustrator: Nolan Fabular
Account Manager: Dessa Go
Advertising Agency: SMFB, Oslo, Norway
Art Director: Hans Magne Ekre, Alexander Gjersoe
Copywriter: Hans Magne Ekre, Alexander Gjersoe
Director: Ensrettet
Production Company: ACNE
Post Production: Swiss
Advertising Agency: BBDO, Santiago, Chile Creative Director: Marcelo Correa
Art Director: Cristian Seisdedos, Francisco Seisdedos
Copywriter: Cristian Seisdedos, Francisco Seisdedos
Illustrator: Alex de Marcos
Background: OLW Cheez Doodles is one of the most popular snacks in Sweden. For years there has been a national feud regarding the Swedish name whether to call them ostbågar (cheese bows) or ostkrokar (cheese hooks). OLW decided to invite consumers to vote for their favorite, and what to write on the new packages, by submitting a Like on OLW:s Facebook page.
Challenge: Raise awareness and online buzz about the campaign with a sampling event.
Solution: We created an attention grabbing ”walk-thru voting machine”, a cheezgate, that explained the entire campaign with two physical steps. The cheezgate was placed in the center of Stockholm and invitations to go vote were sent out via Twitter using the hashtag #cheezgate (making fun of the popular –gate suffix) and on OLW’s Facebook page.
Advertising Agency: JMW, Stockholm, Sweden Creative Director: Joakim Karlsson Copywriter / Design: Samuel Garlöv Production: Mässbolaget
Advertising Agency: Publicis, Milan, Italy
Creative Directors: Bruno Bertelli, Cristiana Boccassini
Art Director: Alessandro Candito
Copywriter: Paolo Bartalucci
Producer: Titti Migliore
Account Director: Claudia Brambilla
Account Executive: Marina Zennaro
Marketing & Development Director: Giorgio Serafini
Brand Manager: Rosabianca Landro
Production Company: H Films
Director: Hugo&Victor
Music: Alberto Schirò – ‘My love is near to me’
Advertising Agency: Propague, Florianópolis, Brasil
Creative Director: Rogério Alves
Art Director: Luis Bacellar, André Pedrini, Victor Vasconcellos, José Alexandre Faria, Leonardo Pires
Copywriter: José Alexandre Faria
November 26, 2011 at 13:07 · Filed under Outdoor, Print
Advertising Agency: kevin and carl, Roseville, CA USA Creative Directors: Kevin Miles, Carl Koestner Art Director: Carl Koestner Copywriter: Kevin Miles Photographers: Alexandria Koestner, Shelli Koestner, Rebecca Eaves Retouchers: Matt Corkhill, David Walker
November 25, 2011 at 18:51 · Filed under Film, Web Film
Advertising Agency: Black River F.C, Johannesburg, South Africa
Production Company: Bouffant
Executive Creative Director: Ahmed Tilly
Director: Dean Blumberg
Creative Director: Suhana Gordhan
Art Director: Monde Siphamla
Copywriter: Nhlanhla Ngcobo
TV producer: Iolanthe Grobler
Producers: Melina McDonald, Chanelle Critchfield