Lasonic i931X: Bass, Harp, Piano

November 24, 2011 at 12:27 · Filed under Print

“Big Fat Sound.”

Advertising Agency: Marcel, Paris, France
Creative Director: Veronique Sels
Art Director: Sebastien Nicolaïdis
Copywriter: Simon Dhamelincourt
Photographer: Marc Paeps

ROM: Romanians Are Smart

November 23, 2011 at 23:58 · Filed under Web

URL: http://www.romaniansaresmart.com

If you search the internet with the phrase “Romanians are”, the suggestions automatically generated by Google are extremely negative for Romanians: “Romanians are rude”, “Romanians are thieves” etc. We decided to change this until December 1st, when it’s actually Romania’s national Day. This can be changed if we have as many people as possible – from Romania and abroad – searching the internet for “ Romanians are smart” or “Romanians are beautiful” or other such positive phrases.

Advertising Agency: McCann Erickson, Romania

Silvaplast Matresses: Dream

November 23, 2011 at 23:56 · Filed under Print

“When you sleep well your dreams are better.”

Advertising Agency: Grey, Santiago, Chile
Creative Director: Carlos Guerra Oviedo
Art Directors: La mano estudio, Miguel angel cerdeira, Carolina Zavala, Fernando Muñoz
Copywriter: Carlos Guerra Oviedo
Illustrator: La mano estudio
Photographer: La mano estudio

Chevrolet: Genuine Parts

November 23, 2011 at 23:55 · Filed under Print

Advertising Agency: Grey/G2, Budapest, Hungary
Creative Director: Gábor Spielmann
Art Director: István Bene
Copywriters: Dániel Barabás, Gábor Spielmann

Brain Candy Toys: Santa’s Coming, Scrooge, Rudolph

November 23, 2011 at 23:54 · Filed under Print

Advertising Agency: Revolve, Bedford, Nova Scotia, Canada
Creative Director: Matthew Allen
Associate Creative Director: Allan Carver
Art Director: Eric Miller, Steve Wallace
Copywriter: Steve Wallace, Eric Miller
Illustrator: Eric Miller

Orange: Christmas

November 23, 2011 at 23:53 · Filed under Film

Advertising Agency: Publicis Conseil, France
Director of Communication: Odile Roujol
Brand and Creative Director: Nicolas Guiramand
Advertising Director: Isabelle Quinlan
Strategy / Communications Planning Director: Quentin Delobelle
Digital Media Director: Severin Cassan

Maalox Antiacid: Carrousel

November 23, 2011 at 16:32 · Filed under Print

“Stop it. Maalox Antiacid.”

Advertising Agency: Publicis/Burnett, Santiago, Chile
Creative Director: Rodrigo Figueroa, Sergio Rosati, Michael Honeyman
Art Director: Tomás Neely, Israel Urrutia
Copywriter: Felipe Porte
Illustrator: La mano estudio

DHL: Diver, Photographer

November 23, 2011 at 16:31 · Filed under Print

Advertising Agency: Publicis/Burnett, Santiago, Chile
Creative Director: Rodrigo Figueroa, Sergio Rosati, Michael Honeyman
Art Director: Tomás Neely, Israel Urrutia
Copywriter: Felipe Porte
Illustrator: Josefina Pro

Jornal O Povo: Pelé, Hendrix, Mandela

November 23, 2011 at 14:08 · Filed under Print

PELÉ:
“Black man with a white soul, white man with a black soul.
We like it that way: everything mixed up.
Celebrate Equality.
November 20th. Brazilian Day for the Elimination of Racial Discrimination.”

HENDRIX:
“Black music was the greatest rock ‘n’ roll influence.
Now can you see why your son doesn’t wear anything but black?
Celebrate Equality.
November 20th. Brazilian Day for the Elimination of Racial Discrimination.”

MANDELA:
“We are for the white awareness too.
What we are against is the lack of it.
Celebrate Equality.
November 20th. Brazilian Day for the Elimination of Racial Discrimination.”

Advertising Agency: Íntegra, Fortaleza, Brazil
Creative Director: Lauro Marcus, Paulo Fraga
Art Director: Gesse Colares, Lauro Marcus, Malu Lima
Copywriter: Bruno Biú, Paulo Fraga
Illustrator: Gesse Colares

SEAT Cupra R: Dad’s car

November 23, 2011 at 11:16 · Filed under Print

Advertising Agency: JANDL, Bratislava, Slovakia
Creative Director: Pavel Fuksa
Art Director: Alexis Blanco
Copywriter: Eugen Suman
Illustrator: Oana Tudoran

Komplett: Trusted By Geeks

November 23, 2011 at 11:14 · Filed under Film

Advertising Agency: ACNE Advertising, Stockholm, Sweden
Creative Director: Adam Springfeldt
Art Director: Johan Holmgren
Copywriter: Erik Bergqvist
Production Company: Babusjka
Director: Susanne Falkum Lovik
Producer: Mads Astrup Ronning

Japi Jane: Drawer, Mirror, Handbag

November 23, 2011 at 10:24 · Filed under Print

“Japi Jane. Adult Joy Boutique.”

Advertising Agency: TBWA Frederick, Santiago, Chile
Creative Directors: Eduardo Novión, Kote Kaid
Art Director: Daniel Cáceres
Copywriter: Kote Kaid
Illustrator: Osvaldo Salazar
3D Designer: Jean Claude de Dompierre

Mobility Dogs: Cake

November 23, 2011 at 08:53 · Filed under Direct Marketing

Advertising Agency: WhybinTBWATequila, Auckland, New Zealand
Executive Creative Director: Andy Blood
Art Director: Iain Nealie, Tara McKenty
Post Production: Michelle Hong
Retoucher: Tom Vanderloos
Designer: Elena Panaita

Nissin: Yoda, Gundam

November 22, 2011 at 23:46 · Filed under Film

Saks Fifth Avenue: 2011 Holiday 3D Projection

November 22, 2011 at 21:17 · Filed under Ambient

This year, the activity was quite unique in that shoppers could scan QR codes on the windows of Saks which saw them redirected to a mobile site where they could watch the projection and find out about Saks. Our team worked very closely with the visual display team at Saks who worked on the windows to incorporate characters/elements of the windows into the projection, such as the yetti on the top of the building and the pipes that come out of the windows. The giant clock is a permanent feature – unusual for a video-mapping projection – counting down the time until the next projection. The projection runs from November 21st until January 6th, 5pm to 10pm.

Advertising Agency: Iris, New York, USA