Advertising Agency: Leo Burnett, St Denis, France Creative Director: Pascal Etchebarne Art Directors: François-Xavier Barre, Antoine Davy Copywriter: Lucas Bouneou Illustrators: Si Scott, Martin Sati Photographer: Olivier Foulon
Advertising Agency: Graffiti BBDO Bucharest, Romania Creative Director: Mihai Gongu Art Director: Adi Ghita Copywriter: Mihai Gongu Illustrator: Adi Ghita
November 19, 2011 at 22:44 · Filed under Film, Web Film
Advertising Agency: Rethink, Canada Creative Directors: Ian Grais, Chris Staples, Dré Labre, Chris Booth Art Director: Joel Arbez Copywriter: Rob Tarry Broadcast Producer: Laura Rioux Production Company: Radke Films Director: Shawn Zeytinoglu Editor: Daniel Pruger Director of photography: Shawn Zeytinoglu Line Producer: Dennis Beier Post Production House: JMB Post Audio House: Vapor Account Services: Caleb Goodman
Advertising Agency: Nurun, Madrid, Spain Creative Director: Pablo Dachefsky Art Directors: Paco Fernández, Daniel Fernández, Jimena Catalina, Javier Valenzuela Copywriter: Antonio Ramos, Héctor López Photographer: Daniel Fernández Additional credits: Toch Studio
Best Fries on the Planet campaign is a multi-tiered, non-traditional consumer engagement plan designed to embrace and leverage a truly beloved and revered icon: McDonald’s Fries—a product that symbolises the best of quality in the industry and builds both the McDonald’s brand and its business (96% of fry sales don’t leave McDonald’s alone). From now until Dec. 8, 2011, the sky will be lit up by “Fry Lights” on Clark and Ontario streets to lead you to the golden arches, and will be viewable from up to three miles away.
Advertising Agency: Leo Burnett, USA Global Creative Director: Susan Credle Executive Creative Director: John Montgomery Creative Director: Avery Gross, Brian Shembeda Art Director: Tim Ratchford Copywriter: Jason Curry Executive Producer: Denis Giroux Sr. Producer: Bridget Rose Producer: Samantha Howes Production Manager: Gretchen Hernandez Talent Manager: Jeff Cowie TV Production: O Positive / New York Director: Kenny Herzog Editorial: Whitehouse Post Editor: Nikki Vapensky
Advertising Agency: Serve Marketing, Milwaukee, WI, USA Creative Director: Gary Mueller Art Director: Mitch Markussen Copywriter: Jon Krill Photographer: Brian Malloy Photo Retouching: Jim McDonald Account Executive: Matt Larson
Advertising Agency: BBH, London, UK Executive Creative Director: Nick Gill Creative Director: David Kolbusz Art Director: Will Holmes Copywriter: Rory McCaskill Agency Producer: Sally Green Photographer: Spencer Murphy Retoucher: Gary Mead Designer: Rob Wilson Illustrator: I Love Dust
Advertising Agency: BBH, London, UK Executive Creative Director: Nick Gill Creative Director: David Kolbusz Art Director: Will Holmes Copywriter: Rory McCaskill Agency Producer: Sally Green Photographer: Spencer Murphy Retoucher: Gary Mead Designer: Rob Wilson Illustrator: I Love Dust Published: November 2011
Advertising Agency: DDB, Helsinki, Finland
Creative Director: Vesa Tujunen
Art Director: Jukka Mannio
Copywriter: Vesa Tujunen
Account Director: Jarno Lindblom
Graphic Designer: Antti Salminen
Photographer: Marjo Tokkari
Retoucher: Fake Graphics
Print Producer: Kirsi Pärni
Account Manager: Pia Eiro