We placed traffic fines on cars that were double-parked or badly parked on major streets around the city. When drivers read the traffic fine amount they discovered that if they were to buy a smart, for just 8.990€, they could easily park anywhere.
Advertising Agency: Contrapuntobbdo, Madrid, Spain
Creative Directors: Felix del Valle, Carlos Jorge
Art Director / Copywriter: Raúl López
Photographer: Antonio Gutierrez
WORST AD EVER. I was searching for campaings with low budget, and I found this one of Axe. I believe that the idea is good but I don’t know why they think that the girls are all the same. They believe that they are things, and stupid things. I don’t know how someone can create this but they just make it. Can someone explain me? Maybe I’m the one who is wrong. Thanks!
I don’t think that telling people they parked their car badly is going to drive sales. And what’s with the ‘Fist anywhere’? WTF
Good one. But just done http://www.mandarinoadv.com/#56
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