Advertising Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv, Israel
Chief Creative Officer: Tzur Golan
Executive Creative Director: Amit Gal
Creative Director: Paul Paszkowski
Art director: Arbel Berman
Copywriter: Orit Bar-Niv
Executive Client Director: Adam Polachek
Client Director: Daniel Meirovich
Supervisor: Anat Ruderman
Account Manager: Inbal Stern
Agency Producer: Sigal Nugasy
Director: Gil Levanon
Production Company: OG Productions
Advertising Agency: TBWAVietnam
Executive CD: Patrick Tom
Associate CD: Fanindra Jain
Writer: Fanindra Jain, Nhung Nguyen
Art Director: Khanh Mai
Production Company: Fatman Films
Exec Producer: Gordon Westman
Producer: Hai Ta
Director: Patrick Tom
DOP: Hai Bac
Post Production: Pixels Garden
Production Manager: Trang Pham
Music: Ian Parkinson, Clive Young / Those Music Guys P/L
Account Services: Bui Quanh Anh
Traditionally in Greece, lovers used to exchange love messages written with pen on the Lacta chocolate’s paper wrapper. This trend had been celebrated in TV commercials for decades. A recent change to a plastic wrapper, meant people couldn’t use Lacta as a medium for love messages any more. Enter the mobile app by OgilvyOne Athens, that lets people compose messages on their smartphones and then send them to their loved ones, by selecting from their Facebook friends. The recipient gets notified to download the app in order to see the “hidden” message displayed on a Lacta chocolate through Augmented Reality, thus recreating the tradition in the modern age, while also driving sales of chocolates!
Advertising Agency: OgilvyOne Athens, Greece
Creative Director: Panos Sambrakos
Art Director: Konstantinos Penlidis
Copywriters: Konstantina Chatzaki, Fratzeska Galafti
Head of IT: Manolis Mavrikakis
Programmer: Angelos Veglektsis
Production Company: Elias Skenderidis, Dimitris Moutsatos / Warr
Account Director: Christina Alifakioti
Account Manager: Katerina Makridou-Oraiopoulou
Advertising Agency: DKP Miami, USA
Creative Directors / Art Directors / Copywriters: Damián Coscia, Andres Diez, Javier Del Río
Agency producer: Keila Alfaro
Account executive: Allison Badía
Producer company: America Filmworks
Director: Marcelo Paez
Executive Producer: Marcia Jaes.
Postproduction: Upstairs
Sound design / Music: Uptempo
Casting: Universal Casting
Edition: Hernan Menendez / The Cut Club
Advertising Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv, Israel
Chief Creative Officer: Tzur Golan
Executive Creative Director: Yaneev Avital
Creative Director: Dror Nachumi
Art Director: Tom Zakai
Copywriter: Oren Ben-Naim
Visual: Ofer Avioz
Chief Client Director: Adam Polachek
Executive Client Director: Daniel Meirovich
Account Supervisor: Dikla Tzemach
Account Manager: Shira Maidan
VP Planning: Yoni Lahav
Head of Planning Team: Hila Tamir
Planner: Nili Rabinowitz
Advertising Agency: Propaganda, Leeds, UK
Creative Director: Mark Williams
Copywriter: Sarah Boston
Art Director: Ben Bateson
Take our Bull Ride to the Future. Danish digital agency Konstellation believes that the future of brand activation lies in shortening the distance between the real world and the digital platforms. Even things that you would never think of being digital can become digital and thus sharable. They rented a mechanical bull for one of their parties and invented a way to allow the riders to share their experience on social media in real time.
Advertising Agency: Konstellation, Copenhagen, Denmark
Creative Directors: Thomas Pries, Nikolaj Fremming
Copywriter: Nikolaj Fremming
Motion Graphics: Kasper Nyman, Theis Grimstad
Programming: Mads Sülou Jørgensen, Morten Barklund
Music: Beck
Advertising Agency: Rosebud, Valencia, Spain
Creative Directors: Santiago Sánchez, Pablo Lucas
Art Directors / Copywriters: Santiago Sánchez, Pablo Lucas
Account Planner: Agustín Soriano
Account Executive: Majo Alonso
AV Production: BSV
Advertising Agency: BBDO, New York, USA
Chief Creative Officer: David Lubars
Group Creative Directors: Linda Honan
Copywriter: Nick Sonderup
Art Director: Kim Haxton
Sr. Producer: Jesse Brihn
Production Company: Elastic
Director: Andy Hall
CG Lead: Kirk Shintani
3D Aritst: Kirk Shintani, Paulo de Almada, Erin Clarke, Adam Carter, Katie Yoon
3D Animators: Frantz Vidal, Matt Ornstein, Pablo Smith, Lindsey Butterworth
Compositor: Shahana Khan
Designer: Henry De Leon
EP: Jennifer Sofio Hall
Producer: Heather Johann
Music Company: Search Party, Mutato Muzika
Composer: Mark Mothersbaugh
Producer: Sara Matarazzo, Anna Lascurain
Sound Design / Mixing Company: POP Sound, Bicoastal
Mixer: Mitch Dorf, Nick Bozzone
EP: Susie Boyajan
Producer: Erin Reilly
V.O. Talent: Ted Danson
Advertising Agency: BooneOakley, USA
Creative Directors: David Oakley, John Boone
Associate Creative Director / Art Director: Matt Klug
Associate Creative Director / Copywriter: Keith Greenstein
Account Director: Laura Wallace
Account Executive: Jennifer Yancey
Digital Strategist: Kyle J. Britt
Production Manager: Lindsey Gioutsos
Media Strategist: Kathryn Bolles
App Developers: Visuell
Creative Director: Aaron McCoy
Lead Developer: Denis Hennessy
Strategy: James Harlow
Designer: Mario Gill
Advertising Agency: Leo Burnett, London, United Kingdom
Creative Director: Andrey Kopots
Senior Art Director: Vladislav Kunets
Agency Producer: Karerina Duda
Production Company: 2332
Executive Producers: Lesya Sichkina, Sasha Chernyavskiy
Producers: Maria Panasyuk, Boris Kirichek
Director: Justin Klarenbeck
DP: Tuomo Virtannen
Post-production: Cinnamon
Lead Artist / Owner: Vlad Konov
In a time when businesses are making the move from sending traditional cards to fancy e-cards, microsites and viral videos, Make Communications bucked the trend by sending out special packs containing pre-pegged strings of Christmas cards to their clients. Now their clients can still look like they’re well-loved and more popular than their co-workers and the cards are much easier to hang than a microsite.
Advertising Agency: Make Communications, Brisbane, Australia
Creative Directors: Murray Berghan, Melissa Murchison
Art Directors: Chris Symons, Alistair Young
Copywriter: Bernie Watt
Advertising Agency: Saatchi & Saatchi, NY, USA
Art Buyer: Hillary Jackson
Art Director: Billy Veasey
Copywriter: Bill Carson
Photographer: Pete Barrett / Visu Artists
“It’s never to late to help someone on the right track
We need more foster families to youths between the ages of 15 and 17.”
Advertising Agency: Try/Apt, Oslo, Norway
Art Director: Markus Lind
Copywriter: Odd-Inge Torrissen
Illustrator: Christina Magnussen
Motion Director: Magne Hage
Sound: Plan8
Acount Manager: Knut Bjørgen
Project Managers: Lisa Canneaux, Silvia Morán Kjølstad
Advertising Agency: The Farm Company, Spain
General Creative Director: José María Pujol
Creative Directors: Fernando Hernán, Sergio Baltasar
Director: David Vergés
“Just like you’ve been there.
Samsung GALAXY Xcover with GPS.”
Advertising Agency: Cheil China, Beijing, China
Executive Creative Directors: Jason Zhao, Jacky Lung
Creative Directors: Yuming Fu, Shengxiong Chen
Art Directors: Shengxiong Chen, Rui Zhao
Copywriters: Yuming Fu, Wei Xu
Photographers: Jing Hui, Zhong Shi
Computer Retouching: Zhong Shi
“Winter coffee.
Forest Fairytale.”
Advertising Agency: Not Perfect | Y&R, Vilnius, Lithuania
Creative Director: Paulius Senuta
Art Directors: Paulius Senuta, Dziugas Valnacauskas
Copywriter: R&E Praspaliauskas
Illustrator: Irmantas Savulionis
Photographer: Ciklopas
