Brief: Organise a sampling event to mark the launch of OLW Crunchos – a new corn based snack with extra crunch.

Challenge: People usually pay little or no attention to the product or the brand during an ordinary product sampling event.

Solution: The Crunchometer – a machine that invited people to really sample the product.

Advertising Agency: JMW kommunikation, Stockholm, Sweden
Creative Director: Joakim Karlsson
Junior Creative Director: Samuel Garlöv
Design: Samuel Garlöv
Production: Mässbolaget