Advertising Agency: Lowe Ginkgo, Montevideo, Uruguay
Chief Creative Officer: Gabriel Román
Creative Directors: Sebastián Mir, Fernando De Clemente, Jorge González
Art Directors: Agustín Acosta, Álvaro Díaz, Luis Meyer
Copywriters: Gonzalo Lopez Baliñas, Mateo Vidal, Diego Román
Photographer: Joachim Schmid
Advertising Agency: Cheil China, Beijing, China
Executive Creative Directors: Jason Zhao, Jacky Lung
Creative Directors: Yuming Fu, Shengxiong Chen
Art Directors: Shengxiong Chen, Qianli Ma
Copywriters: Yuming Fu, Wei Xu
Illustrator: Yuehui Tang
Advertising Agency: JWT, London, United Kingdom
Executive Creative Director: Russell Ramsey
Creative Director: Jason Berry
Art Director: Russell Ramsey
Copywriter: Jason Berry
TV Producer: Anna Howard
Planner: Harvey Cossell
Account Director: Dan Duffett
Media agency: ZenithOptimedia
Media planner: Siadat Elbadri
Director: James Griffiths
Production Company: Moxie Pictures
Editor: Quin Williams
Sound: Gary Walker
“If the leaders don’t lead, we must lead. Young thinkers of the world, unite.”
Advertising Agency: Euro RSCG Zurich, Switzerland
Creative Directors: Axel Eckstein, Frank Bodin
Art Director: Suzanne Friedli
Copywriter: Ivan Madeo
Graphics: Laurie Morard
“More than meets the eye when viewing art. DU Arts and Cultural Magazine.”
Explanation: In order to reach art aficionados in public places we used large panels showing public works of art and monuments pictured as eye trackings. When taking a closer look at the black zigzag patterns, passers-by come to realize that these lines reveal an article from DU Arts Magazine that provides background information on the respective artist and his work. So they see more when looking at the monuments.
Advertising Agency: Euro RSCG, Zurich, Switzerland
Creative Director: Axel Eckstein, Frank Bodin
Art Director: Christina Wellnhofer
Copywriter: Ivan Madeo
Graphics: Dominique Magnusson
Fullo is giving Honda Scoopy as gifts, and it is not just a myth! Bodycopy:Find out the golden tickets with Honda Scoopy as gifts inside Fullo’s packs.
Advertising Agency: Creative Juice, Indonesia
Executive Creative Director: wahyu kentjana
Creative Director: wahyu kentjana
Art Director: Richard Atmadja, Dewi Simanjuntak
Copywriter: Desi “Onni” Olivya
Account Director: Rina Prihartini, Ayu Fadjar Sari
Graphic Designer: Endra Nur
Agency Producer: Yusuf Wahyudi
Retoucher: Yusuf Wahyudi
Illustrator: Phoponk, Emir Hanif
Account Manager: Fachruzy
Advertising Agency: Imelda Ogilvy, Ljubljana, Slovenia
Creative Director: Jure Požun
Art Director: Branislav Milošević
Copywriter: Andrej Baša
Photographer: Matjaž Tančič
Advertising Agency: Grey, Hong Kong
Executive Creative Director: Keith Ho
Creative Director: Helen Sze
Copywriter: Vivian Ho
Art Director: Frankin Chan
Associate Creative Director: Boris Lau, Houston Lau
Photographer: Man Ching
Advertising Agency: JWT, Kiev, Ukraine
Creative Director: Vladislava Denis
Art Director: Denys Savchenko
Copywriter: Anna Geraskina
Producer: Natalya Pavlova
Managing director: Olga Lanovyk
Operator: Stas Bespolit
Announcer: Jon Poser
2332
Executive Producer: Alexander Cherniavsky
Producer: Boris Kirichek
Model maker: Valeriy Pritihenko
Kiev Postproduction
General Producer: Sergey Kolesnik
Producer: Vladimir Piven
Sound Producer: Vladimir Chikish
Music Composer: Anton Denisov
Sound Mixer: Sergey Parigin
Designer: Artyom Ryabokon
Digital support:
Alexander Mozhaev
Yuriy Shyshkovsky
Sergey Taranenko
Shell:
Brand manager: Alla Antonyuk
Thanks to: Volodymyr Voyt, Beastie Boys
Advertising Agency: DDB Tribal, Vienna, Austria
Executive Creative Director: Eric Schöffler, Hannes Böker
Creative Director: Lukas Grossebner, Dian Warsosumarto
Copywriter: Christoph Schönbäck, Lukas Grossebner
Art Director: Dian Warsosumarto
Advertising Agency: Salles Chemistri, São Paulo, Brazil
Creative Directors: Hugo Rodrigues, Victor Hayashida
Copywriter: Fernando Brandt
Art Director: Mateus V ilela
Production Company: Vetor Zero/Animatorio
Director: Gabriel Nóbrega, Guto Terni
“Only cowards beat their child.”
The problem: Every year, approximately 30.5% of children are abused or neglected, but less than 1% of incidents are reported. Ignoring child abuse makes it more acceptable.
Solution: Our specially designed human punching bag will be hung in busy public areas to highlight the problem of child abuse and help correct the widely held misconception that “Children can never be successful if you do not beat them”. This graphic display will not only educate the public on the rights of children but also remind them to be alert to child abuse and report it.
Advertising Agency: Linkus, Beijing, China
Creative Directors: Polar.qiao, Zhanfeng Sui, LiangYu Lu, Zhenquan Gao
Art Director: Polar.qiao, Zhanfeng Sui, Guannan Tao, Zifeng Jin, Dongwei Zhang
Copywriter: Lifang Tian, YangJing, Gentrad
Photographer: Hui Jing
RKCR/Y&R has created a trail paying homage to David Attenborough’s final appearance on the BBC. The 2 minute spot, which was released last night after the final episode of Frozen Planet, shows clips of wildlife footage voiced over by Attenborough saying the lyrics to Louis Armstrong’s “What a Wonderful World”. The challenge was to create a trail that explicitly showcased the phenomenal content the BBC has brought, and will continue to bring, the nation and to implicitly pay homage to the legend that is Sir David Attenborough.
Advertising Agency: RKCR/Y&R, London, UK
Executive Creative Director: Mark Roalfe
Creatives: Ted Heath, Paul Angus
Business Directors: Jo Bacon, Holly Smith
Account Director: Josh Harris
This Saturday, December 10th, the Spanish Derbi a.k.a. “El Clásico” will be played at the Santiago Bernabéu Stadium, the long awaited match between Real Madrid CF and FC Barcelona. As a sponsor and official vehicle supplier of both teams, Audi wanted to be present this year in a very special way with an action connecting both online and offline environments: a print ad in major newspapers all over Spain produced as never before and an online video and TV spot (that will be aired on TV in the middle of the match) showing football and car fans how they did it. Two passions, two players and a challenge.
Advertising Agency: DDB, Barcelona, Spain
Executive Creative Director: Fernando Barbella
Creative Directors: Jaume Badia, Alejandro Arriagada
Art Directors: Silvia Cutillas, Aldo Ferretto
Copywriter: Javier Nuñez
Advertising Agency: JWT, London, UK
Creative Director: Chips Hardy
Creatives: Christiano Neves, Heidi Tang, Jayden Leouw
Agency Producers: Rosie Evatt, Toby Clifton
Account Director: Dan Duffett
Production Company: Partizan
Director: Bouha Kazmi
Producer: Sarah Tognazzi
