It’s time to hit the road – as part of the new Schweppes mixing campaign – and spread the word of the Cocktail Revolution. Schweppes Cocktail Mail is a cocktail chain letter created for Schweppes by George Patterson Y&R, Traffik. Schweppes are taking the message of the Cocktail Revolution to the people in their homes on the back of pimped out motorbikes with inbuilt sidecar bars. It’s part promotion – part social experiment, but with drinks. The drivers and their able mixing experts begin by visiting the home of one lucky person where upon they will be mixed a cocktail of their choice, are educated in the ways of the Cocktail Revolution, and receive enough supplies to keep the party going. They will then choose the next person – a friend, family member, famous crush, former childhood enemy – to send the Cocktail Mail onto, resulting in a chain-mail-style endless cocktail. Video content and photos of each stop are uploaded and tagged at facebook.com/schweppes.au as Cocktail Mail travels far and wide. Ben Goss, Marketing Manager at Schweppes Australia says, “The challenge was to get into people’s homes and teach them how to mix themselves a simple cocktail. Not an easy task by any means, unless of course you have a fleet of motorbikes with bars attached to the side.”
Advertising Agency: GPY&R, Melbourne, Australia Executive Creative Director: Ben Coulson Art Director- Paul Meates Copywriter: Katie Britton Production company: Traffik Senior Account Director: Matilda Hobba Account manager: Courtney Robertson DOPs: Donna Stevens, Ross Giardina Agency Producer: Jess Thompson Strategy Planner: Tom Ding Digital: Sputnik
Advertising Agency: CP+B, USA Chief Creative Officer: Jeff Benjamin Executive Group Creative Director: Bill Wright, James Dawson-Hollis, Matt O’rourke Creative Directors: Andrew Ure, Matt Denyer Associate Creative Director: Ken Slater Copywriters: Brittany Poole, Nick Cade, Brian Frost Art Director: Nick Scarlet Junior Interactive Designer: Ryan Dixon Interactive Design Director: Chean Wei Law Senior Integrated Producer: Chris Mele Integrated Producer: Chance Woodward Senior Integrated Producer: Andrew Barnett Integrated Production Coordinator: Shannon Priem Motion Designer: Ryan Rabon, Paul Harrison Development Partner: Clarity Communications Vp Creative Technology Director: Dan Fox Interactive Technical Coordinator: Ashley Nowicki Experience Director: Adam Sant, Dorian Compo Vp, Group Account Director: Kate Frazier Management Supervisor: Debbie Casey Content Supervisor: Jessica Neira, Spencer Holmes Content Manager: Jen Shears Assistant Content Manager: Wendy Alexaitis Business Affairs Manager: Kallie Halbach Traffic Manager: Chrissy Wamsher
Advertising Agency: Garage, Lisbon, Portugal Creative Director: Rogerio Serrasqueiro Art Directors: Rogerio Serrasqueiro, Rui Mata Post Production: Frederico Van Zeller, Miguel Ramos Photographers: Frederico Van Zeller, Rogerio Serrasqueiro 3d Artist: Frederico Van Zeller Executive Production: Miguel Varela Production Director: Claudia Costa Producer: Teresa Pinto
Advertising Agency: Mccann, Beijing, China Executive Creative Director: Shumei.Tseng Creative Director: Eddie Chen Art Director: Johnny Zhu Copywriter: Wendy Wang Designers: FanFan Zhang, ShengNan Li Art Director: Cherry Pan Account Executive: Ellen Zhang
You know all those Debbie Downer-types on Twitter? The ones who complain about everything? Well now, thanks to G2, you can write them a haiku and tell them things will be all good. Haikus For Humbugs searches out humbuggy Tweets and lets you anonymously respond to them directly with a haiku (even if you’re not on Twitter). You can also post your 5-7-5 syllable masterpieces on the site or share via social media. In the spirit of anonymity, G2 also has decided to forego any branding on the site. Happy Holidays!!
Advertising Agency: G2, USA Creative Director: Lotus Child Senior Copywriter: Carrie Duick Art Director: Steve Lauria
Advertising Agency: Preditorial, USA EP: Mimi Kent Agency Producer: Mimi Kent Creative Directors: Stephanie Arculli, Ron Schlessinger Production Company: Gentleman Scholar Executive Producer: Rob Sanborn Producer: Jett Steiger Directors: Will Johnson, William Campbell DOP: Matthew Lloyd Production Designer: Gentleman Scholar Editorial Company: Whitehouse Post Editorial Company EP: Sue Dawson Producer:Joanna Manning Editor: Dan Oberle Assistant Editor: Clarke Rives Post Production Company: Gentleman Scholar Executive Producer: Rob Sanborn Producer: Tyler Locke Lead 3D Artists: William Campbell VFX Supervisor / Lead Compositor: William Campbell, Matt Lavoy Designers: Mike Tello, Heather Aquino, Joseph Chan, James Levy, Sang Shin, Taekyu Kim 3D Artists: Ben Grangereau, Jean Choi, Ian Mankowski, Young Rho, Greg Gangemi Compositor: Matt Lavoy Music Company: Mophonics Audio Production Company: Lime Studios Mixer: Sam Casus
Advertising Agency: Dentsu, Buenos Aires, Argentina Creative Director: Rodrigo Peláez Art Director: Pablo Kahn Copywriter: Maximiliano Samaruga Photographer: Natalia Zaidman
Advertising Agency: Ogilvy, Atlanta, USA Creative Director: Dave Galligos Associate Creative Director: John Teter Copywriter: Ashley Staker Retoucher: John Teter
SiriClaus is a web based iPhone app that helps parents answer all those tough questions kids have about Santa Claus. Users choose what type of answer they would like SiriClaus to respond with from four popular Santa questions. Mimicking the Siri experience, SiriClaus then gives the user a hilarious response to the question they chose. Some fun examples are below:
Q: Is Santa Claus real? A: Yes, but Santa Claus only comes when you pick up your toys. He doesn’t like tripping over your toys. Q: When is Santa coming? A: Santa isn’t coming because your messy room scared him away. Q: Is Santa bringing me what I wished for? A: No. Santa Claus’s records show that you have enough toys. Q: Have I been naughty or nice? A: Naughty. But maybe if you give your mom a foot rub Santa will change his mind.
Advertising Agency: Tribal DDB, San Francisco, USA Executive Creative Director: Keith Ciampa Associate Creative Director: Matt Klug Technology Director: Jared Stanley Senior Developer: Tyler Madison Senior Art Directors: Shawn Gurczak, Tony Zimney Senior Copywriter: Reid Hultman Copywriter: Justin Peele Digital Producer: Lisa Hubbert Broadcast Producer: Jessica Manning Editor: Eric Kuehnl
“Some women look for the man of their dreams but end up finding their worst nightmare.”
“Some women look for the man of their dreams but end up finding their worst nightmare.”
“If violence against women is a crime, how come she is the one still trapped?”
“It is hard to go home and realize you are safer outside.
Advertising Agency: Paz Comunicação Estratégica, São Paulo, Brazil Creative Director: Leonardo Parnes Art Directors: Rafael Gomes, Marcello Celli Copywriters: Leonardo Parnes, Alexandre Henrique Illustrator: Conrad Roset Planner: Einhart Jácome da Paz Executive Account: Alexandra Raffa
Two million Sri Lankans are already reported to be suffering from Diabetes. Another two million are at risk. To create awareness around this issue, we took your average teaspoon and cut slits in it to resemble a fork. As a result, you would have used less sugar, thus decreasing blood sugar levels and the threat of suffering from Diabetes. This teaspoon was distributed across a local chain of restaurants and picked up by national television, enlightening the entire nation on its benefits and how we can prevent the risk of Diabetes.
Advertising Agency: Saatchi & Saatchi, Colombo, Sri Lanka Executive Creative Director: Eric Frank Creative Director: Asanka Ilamperuma Art Director: Jagath Rathna Kumara Copywriter: Prasad Weerasekara Photographer: Dinesh Gunaratne
