OLW: The Crunchometer

December 24, 2011 at 12:41 · Filed under Web

Brief: Organise a sampling event to mark the launch of OLW Crunchos – a new corn based snack with extra crunch.

Challenge: People usually pay little or no attention to the product or the brand during an ordinary product sampling event.

Solution: The Crunchometer – a machine that invited people to really sample the product.

Advertising Agency: JMW kommunikation, Stockholm, Sweden
Creative Director: Joakim Karlsson
Junior Creative Director: Samuel Garlöv
Design: Samuel Garlöv
Production: Mässbolaget

WWF: Experiment, Abuse, Accessory, Food

December 24, 2011 at 00:35 · Filed under Print

“Stop killing for research is saving.”

Advertising Agency: DMG, Beijing, China
Chief Creative Officer: Dan Mintz
Executive Creative Director: Weibing Xu
Art Directors / Copywriters: Kinxin Li, Suki Song, Decipher Xu
illustrator: Kinxin Li, Liang Chang

WWF: Menu

December 24, 2011 at 00:34 · Filed under Ambient

“We have many options. What about them?”

Advertising Agency: DMG, Beijing, China
Chief Creative Officer: Dan Mintz
Creative Directors: Weibing Xu
Art Directors: Kinxin Li, Suki Song, Decipher Xu
Copywriters: Kinxin Li, Suki Song, Decipher Xu
illustrator: Kinxin Li, Liang Chang
Photographer: Kinxin Li, Suki Song, Decipher Xu

Volkswagen: Children, Women, Sheep

December 24, 2011 at 00:33 · Filed under Print

Advertising Agency: DMG, Beijing, China
Creative Directors: Dan Mintz,Weibing Xu, Bob Gao
Art Director: Bob Gao, Oliver yang
Copywriter: Sky Han
Illustrator: Octopus Digital Studio
Photographer: Jian Miao

Yamaha Bank: Crypton Chart, Fazer Chart, XVS Chart

December 24, 2011 at 00:33 · Filed under Print

Advertising Agency: FAM, São Paulo, Brazil
Creative Directors: Thiago Taufic, Fabio Siqueira
Art Directors: Thiago Taufic, Vander “Doriva” Torino
Copywriter: Rogério Coutinho.
Illustrator: Pedro Jr.
Digital Artist: Head Press

Acart Communications: Paranoël Activity

December 24, 2011 at 00:02 · Filed under Film, Web Film

Advertising Agency: Acart Communications, Ottawa, Canada
Creative Directors: John Staresinic, Tom Megginson, Vernon Lai
Copywriter / Director: Christopher Redmond
Director of Photography: Karl Roeder
Starring: Tim Coderre , Jack Megginson, Bridget Redmond, Christopher Redmond

Associação da Luta Contra o Câncer (ALCC): Topless Poster

December 24, 2011 at 00:01 · Filed under Ambient

Advertising Agency: DDB, Maputo, Mozambique
Creative Directors: Zeca de Oliveira, Anderson Lima
Art Directors: Anderson Lima, Erick Vasconcelos
Copywriter: Zeca de Oliveira
Illustrator: Maísa Chaves
Graphic producer: Faruk Issufo, Mauro Mussagy
Planner: Cristiana Oliveira
Accounts: Vasco Rocha, Christine Ramela, Fernanda Neves
Media: Khida Ismael

Sony PlayStation: Most Insane Immersive Movie Experience Ever

December 23, 2011 at 01:26 · Filed under Web Film

airBaltic: Santa’s Elves Take Over One Of AirBaltic Planes

December 23, 2011 at 00:50 · Filed under Ambient

Advertising Agency: Cube, Riga, Latvia
Creatives: Mārcis Miķelsons, Oskars Cirsis, Ingus Augstkalns
Design / Animation: Kristaps Šteinmanis, Gints Gūtmanis
Projection mapping: Krišjānis Rijnieks
Sound / SFX: Kristaps Šteinmanis
Video: Oskars Cirsis, Artūrs Cirsis, Mārcis Miķelsons
Account Director: Artis Kalveits

Skype: Picnic, Bridge, Umbrella

December 23, 2011 at 00:47 · Filed under Print

Advertising Agency: Wunderman, Santiago, Chile
Creative Director: Mauricio García
Art Director: Marcelo Moya Ochoa
Copywriter: Francisco González
Illustrator: Marcelo Moya Ochoa

Duesseldorfer Courage: Laughing Fit, Happy Couple, Playful Yelp, Keys Mislaid, Secret Lover

December 23, 2011 at 00:46 · Filed under Print

Advertising Agency: Butter, Berlin/Duesseldorf, Germany
Creative Directors: Matthias Eickmeyer, Nadine Schlichte, Reinhard Henke
Art Director: Ben Frischen
Copywriter: Jette Heistermann
Illustrator: Kordula Roeckenhaus

Fox Crime The Walking Dead: Tear-Off Limbs

December 23, 2011 at 00:28 · Filed under Outdoor, Print

Challenge: With a very limited budget promote The Walking Dead, iPhone4s Give Away.
Solution: In the true spirit of the zombie world, these tear-off posters enabled people to tear off body parts.

Advertising Agency: Frank, Oslo, Norway
Creative Director: Erik Heisholt
Art Director: Jason Kinsella
Copywriter: Erik Heisholt

Industrial Strange Clubwear: METH

December 23, 2011 at 00:27 · Filed under Print

“METH – Mefhanfhefamin festroys your frain. Fut fefore, you will lose all your feeth. *Speaking without teeth is difficult. Think about it as long as you have a brain to do so.”

Advertising Agency: P&P Medien, Innsbruck, Austria
Executive Creative Director: Matthias Lechner
Creative Director: Alessio Riggi
Art Director: Simone Rossini
Copywriter: Andreas Mahringer
Photographer: The Kitchen Produzioni Fotografiche

San Fransisco Zoo: Giraffe, Penguin, Koala

December 22, 2011 at 15:15 · Filed under Print

Advertising Agency: twofifteenmccann, USA
Chief Creative Officer: Scott Duchon
Creative Director: Neil Levy
Art Director: Ivan Djayaputra
Copywriters: Quentin Shuldiner, Chip Waters
Account Supervisor: Julie Barros
Account Director: Zach Rubin
Print Producer: Britton Courtney
Photographer: Hunter Freeman
Retoucher: Giovanna Giordano / Sugar Digital

Volkswagen: The Legend Of Saci, The Legend Of The Headless Mule

December 22, 2011 at 07:28 · Filed under Film

Advertising Agency: AlmapBBDO, São Paulo, Brazil
Creative Director: Luiz Sanches
Co-Creative Directors: Luciana Haguiara, Sandro Rosa
Art Directors: Sandro Rosa, Raul Arantes, Julio Andery
Copywriters: Luciana Haguiara, Rynaldo Godin
Technology Director: Fernando Boniotti
Producer Company: Vetor Zero