Swiss Life has flexible Life Insurance. This means: You don’t always have to pay the same amount premium. For instance if you stop working, you can stop with the payments.
So we’ve created reversed sentences, that reflect lifes twists & turns…

Advertising Agency: Spillmann/Felser/Leo Burnett, Zurich, Switzerland
Creative Director: Peter Brönnimann
Copywriter: Thomas Schöb, Simon Smit
Art Director: Reto Clement, Daniele Barbiereo