Campaign to promote the charity sale of Star Wars typographic posters, giving all proceeds to Make-A-Wish Italy, an organization that grants the desires of children with life-threatening medical conditions. The posters are officially licensed by Lucasfilm Ltd.

“Use your force to help children.”

Advertising Agency: H-57, Milan, Italy
Creative Director: Matteo Civaschi, Gianmarco Milesi
Art Director: Matteo Civaschi
Copywriter: Gianmarco Milesi
Photographer: Alberto Aliverti
Account Director: Sabrina Di Gregorio