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Archive for January, 2012

Tooheys 5 Seeds Cider: Delivery Girls


Advertising Agency: BMF, Sydney, Australia
Executive Creative Director: Shane Bradnick
Art Director: Alex Booker
Copywriters: Dan O’Bey, Nigel Clark
Agency Producer: Jenny Lee Archer
Account Director: Tony Dunseath
Account Manager: Renee Kastanias
Director: Ben West / Radical Media
Production Company: Radical
Producers: Holly Alexander, Ian Iveson


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Scandinavian Airlines: Couple Up

Couple Up to Buckle Up – The 2 For 1 offer you need to be 2 to see. Scandinavian Airlines want their members to enjoy rather than stack air miles. We know couples usually book a trip when they take time to sit down together. Therefore we made them an offer that required just that.

Advertising Agency: CP+B, Miami, USA
Executive Creative Didrector: Gustav Martner
Creative Director:Tobias Carlson, Jonas Wittenmark
Copywriter: Annica Brinck
Business Director: Therese Olander
Content Manager: Michaela Winckler
Motion Designer: Jörgen Bengtsson, Daniel Svärd
Interactive Developer: Patrick Chan
Junior Interactive Developer: Bogdan Orlov
Creative Technology Director: Marcus Åslund
Email Marketing Director: Johan Björtin
Visual Designer: Hannah Willen
Senior Visual Design: Daniel Kvist
Visual Designer: Anders Svensson
Final Art: Petter Brink


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Volkswagen Tiguan: Park Assist II

Advertising Agency: AlmapBBDO, Sao Paulo, Brazil
Creative Director: Luiz Sanches
Co-Creative Director: Luciana Haguiara, Sandro Rosa
Art Directors: Sandro Rosa, Ricardo Pocci
Copywriter: João Paulo Testa
Illustration: Marcelo Forlani
Project Manager: Ana Carolina Cintra
Producer: Maya
Technology Director: Fernando Boniotti
Sound: Hilton Raw
Account: Vanessa Previero, Rodrigo Falcão, Leilaini Holdorf, Aline Macedo e Roberta Prevedello


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Combat Cockroach Gel: Eeek!

“Combat Cockroach Gel. Sends them to hell.”

Advertising Agency: TBWA\RAAD, Dubai, UAE
Creative Director: Malek Atassi
Art Director: Daniel Djarmati
Illustrator: Wesley Eggebrecht
Copywriter: Sandeep Fernandes
Advertiser’s Supervisor: Amitabh Bose
Account Manager: Amira Ibrahim
Account Supervisor: Natalia Abboud


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Match.com: Ukelele

Advertising Agency: Mother, London, UK
Director: Nacho Gayan
Production Company: Stink


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Lighting Networks: Shadows

“Save Electricity. Save Life.”

Advertising Agency: Adler Chomsky Grey Tel Aviv, Israel
Executive Creative Director: Tal Riven
Creative Director: Ida Markovits
Copywriter: Kobi Cohen
Art Director: Roi Weinberg
Photographer: Yaron Izhakov
Account Manager: Anat Leventon
Account Executive: Mor Reuveny


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Daffy’s: Peep Show On Times Square


In a lewd throwback to the area’s rough-and-tumble days as the global peep show capital, Click 3X designed a unique street-level window display for Devito/Verdi, and their client, Daffy’s, that combines the novelty of interactive gadgetry with the power of live performance. Passersby will encounter a velvet curtain that a hidden model will occasionally poke her head through. A gaudy neon sign hangs above. The curious can place their hand in a certain spot, which is connected to the sign, to launch a show. The model swaggers onto the stage and, as the sign above flashes, “Wanna see what 20 percent off looks like?” removes a portion of her clothes. As the percentage on the sign grows – 40, 60, 80 – more clothing items fly off, until the velvet curtain drops over them and the show ends with “Wanna see more? Come downstairs” flashing across the screen.

Advertising Agency: Devito/Verdi, USA
Production / Post Production: Click 3X
Senior Producer: Ephraim Kehlmann
Producer: Jenny Corbett
Animations: Claudeland Louis
Editor: Erin McCaffrey
Development: Jonathan Schnapp


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Fujifilm Finepix: Nothing shakes your photos

road_2

beach2

beach1

“Finepix XP Shock System. Nothing shakes your photos.”

Advertising Agency: Longplay 360, Sao Paulo, Brazil
Creative Director: Fernando Luna
Art Director: Alexandre Lage
Copywriter: Marcel Petroff
Account Director: Sergio Rebollo


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Yardley Oatmeal: Blackhead Remover

blackhead solution_gets rid of blackheads

Agency asked a popular teen magazine to remove all the dots from an article to dramatize the benefits of Yardley’s Blackhead Solution.

Advertising Agency: Bester Burke Slingers, Cape Town, South Africa
Executive Creative Director: Stephen Burke
Creative Director: Wallace Seggie
Art Director: Tim Jones
Copywriter: Ruan AJ Coetzee
Account Director: Shirley Bester
Account manager: Lynn Willoughby


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McCain Frozen Potatoes: Extreme Pleasure


Advertising Agency: TBWAParis, France
Executive Creative Directors: Eric Holden, Rémi Noël, Philippe Simonet
Art Director: Mohamed Barèche
Copywriter: Daniel Perez
TV Producer: Ghislaine Byramjee
Production: Carnibird
Director: David Gray
Production Directors: Sam Fontaine,Gaëtan Le Goff
Special Effects: Les Spadaccini


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IDBI Federal Childsurance: Angry Baby

idbi 3

idbi 2

idbi 1

“At 18, your angry daughter won’t look this cute.
Make sure you choose the right child plan.”

Advertising Agency: Ogilvy & Mather, Mumbai, India
National Creative Directors: Abhijit Avasthi, Rajiv Rao
Creative Directors: Sameer Sojwal, Amitabh Agnihotri
Art Directors: Sameer Sojwal, Swapnil Kambli
Copywriter: Amitabh Agnihotri
Photographer: Raj Mistry


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Avanti! Chamber Orchestra: Respect Your Ears

avantiprintad_juuso_kalliala_vincent

avanti_juuso_kalliala_rabbit

avanti_juuso_kalliala_wolf

Advertising Agency: Mind Tattoo, Helsinki, Finland
Creatives: Juuso Kalliala, Joonas Tauriainen


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Joya Ice cream: The Hottest Ice Cream Ever

nestle_joya_40880_b

“The hottest ice cream ever.”

Advertising Agency: Geller Nessis | Publicis, Tel-Aviv, Israel
Creative Directors: Rony Schneider, Shiri mann
Art Director: Meital Rettig
Photographer: Yoram Asheim


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TV Viihde: Abandoned Circuit


The TVC was aired at the time of the last F1 GP in Brazil to promote the Finnish Ice Hockey Team’s games in HD.

Advertising Agency: hasan & partners, Helsinki, Finland
Creative Director / Art Director: Mikael Nemeschansky
Copywriters: Mikael Nemeschansky, Timi Petersen
Director: Björn Axel-Rafael Sjöblad
DOP: Martin Jäger


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Aquafresh: Fighting Grannies Since 1973

Advertising Agency: Adler Chomsky, Grey Tel Aviv, Israel
Executive Creative Director: Tal Riven
Creative Director: Ida Markovits
Copywriter: Uri Shoham
Art Director: Yosi Even Kama
Photographer : Yaron Izhakov
Account Manager: Anat Leventon
Account Supervisor: Ronny Schwartz
Account Executive: Michal Master


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Sea-Doo RXP-X RS 260: Jump

Advertising Agency: Adler Chomsky Grey Tel Aviv, Israel
Executive Creative Director: Tal Riven
Creative Director: Ziv Meiri
Copywriter: Idan Levy
Art Director: itzik cohen
illustration: Yaron Izhakov
Account Manager: Dani Brande
Account Executive: Moran Gera


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Jacobs: Author

Advertising Agency: JWT, Tel Aviv, Israel
VP Creative Director: Neer Perach
Creative Director: Assaf Katz
Art Director: Eldad Levy
Copywriter: Yaron Perel
VP Account Manager: Ella Goldstein Wolf
Account Supervisor: Hila Rosenberg
Account Executive: Keren Bachar


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Fattal International Hotels & Resorts: Battery Charger

Advertising Agency: Yehoshua/ TBWA, Tel Aviv, Israel
VP Creative: Tal Raviv
Creative Director: Zack Feldman
Art Director: Udi Ovadia
Copywriter: Oshrat Slama
Photographer: Yoram Aschheim
Supervisor: Michal Chervinsky
Account Manager: Noa Sela
Producer: Anat Harari
Studio: Yulia Titov


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The Fridge Concert Venue & Music Production House: Find Music

music production house spider

music production house monster

music production house man

music production house jar

music production house fish

The Dubai music scene is barren at best. The Fridge is one of the only live, grassroots music venues filling this cultural-void. The Fridge needs to articulate their vision of building an underground music scene in Dubai and bring it to life without going mainstream. The posters created follow the feel of the venue: organic, approachable, down to earth. The raw look, the hand-drawn typography keeps the place safe from trend chasers. The ‘musical creatures’ invite people to ‘find music’ in the most unexpected place, maybe even a remote, industrial warehouse.

Advertising Agency: TBWA\RAAD, Dubai, UAE
Executive Creative Director: Milos Ilic
Copywriter: Milos Ilic, Deger Ozkan Cotelioglu
Advertiser’s Supervisor: Shelley Frost
Account Supervisor: Ismail Al-Ghussein
Art Director: Milos Ilic, Meghan Cabral
Illustrator: Milos Ilic, Meghan Cabral
Typographer: Milos Ilic


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Fulminsect: Jack, David, Gulliver

integra fulminsect jack

integra fulminsect david

integra fulminsect gulliver

“Against mosquitos is a different story.”

Advertising Agency: Íntegra, Fortaleza/CE, Brazil
Creative Directors: Lauro Marcus, Paulo Fraga
Art Directors: Gesse Colares, Lauro Marcus, Malu Lima
Copywriters: Bruno Biú, Paulo Fraga
Illustrator: Diego Maia


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LG: Thief


Advertising Agency: Y&R, Amsterdam, The Netherlands
Creative Directors: Lionell Schuring, Sheldon Bont
Art Directors: Theo Korf, Nick Plomp
Copywriter: Andrew Maaldrink
Director: Hans Knaapen
Production: Electric Zoo
Postproduction: Postoffice


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AOK Health Insurance: The Non-Smokers-Art Calendar

serviceplan health an life_the non smokers art calendar

“One year without cigarettes. And your lungs can breathe again.”

Brlef: Create a spectacular, high-quality calendar to promote the online non-smoking-program from AOK Health Insurance – www.lch-werde-mchtrau- cher.de This special piece of artwork will be sent to opinion leaders and influential people in the target-group.

Solution: A typographic art calendar made from high quality paper. each month showing a black pair of smokers lungs. Using an innovative laser tech-no- logy. the lungs have a filigree pattern cutout of them making the underlying pages also With each passing month, as the pages are re-mo-ved, the lungs become lighter and lighter until, in December, the lungs are almost clear. Our message: A year without cigarettes and your lungs can breathe again.

Advertising Agency: Serviceplan Health & Life, Munich, Germany
Creative Director: Mike Rogers
Art Director: Wolfgang Nagel
Copywriter: Christoph Bohlender


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