Advertising Agency: BMF, Sydney, Australia Executive Creative Director: Shane Bradnick Art Director: Alex Booker Copywriters: Dan O’Bey, Nigel Clark Agency Producer: Jenny Lee Archer Account Director: Tony Dunseath Account Manager: Renee Kastanias Director: Ben West / Radical Media Production Company: Radical Producers: Holly Alexander, Ian Iveson
January 10, 2012 at 18:34 · Filed under Mobile, Web
Couple Up to Buckle Up – The 2 For 1 offer you need to be 2 to see. Scandinavian Airlines want their members to enjoy rather than stack air miles. We know couples usually book a trip when they take time to sit down together. Therefore we made them an offer that required just that.
Advertising Agency: CP+B, Miami, USA
Executive Creative Didrector: Gustav Martner
Creative Director:Tobias Carlson, Jonas Wittenmark
Copywriter: Annica Brinck
Business Director: Therese Olander
Content Manager: Michaela Winckler
Motion Designer: Jörgen Bengtsson, Daniel Svärd
Interactive Developer: Patrick Chan
Junior Interactive Developer: Bogdan Orlov
Creative Technology Director: Marcus Åslund
Email Marketing Director: Johan Björtin
Visual Designer: Hannah Willen
Senior Visual Design: Daniel Kvist
Visual Designer: Anders Svensson
Final Art: Petter Brink
Advertising Agency: AlmapBBDO, Sao Paulo, Brazil
Creative Director: Luiz Sanches
Co-Creative Director: Luciana Haguiara, Sandro Rosa
Art Directors: Sandro Rosa, Ricardo Pocci
Copywriter: João Paulo Testa
Illustration: Marcelo Forlani
Project Manager: Ana Carolina Cintra
Producer: Maya
Technology Director: Fernando Boniotti
Sound: Hilton Raw
Account: Vanessa Previero, Rodrigo Falcão, Leilaini Holdorf, Aline Macedo e Roberta Prevedello
Advertising Agency: Adler Chomsky Grey Tel Aviv, Israel
Executive Creative Director: Tal Riven
Creative Director: Ida Markovits
Copywriter: Kobi Cohen
Art Director: Roi Weinberg
Photographer: Yaron Izhakov
Account Manager: Anat Leventon
Account Executive: Mor Reuveny
In a lewd throwback to the area’s rough-and-tumble days as the global peep show capital, Click 3X designed a unique street-level window display for Devito/Verdi, and their client, Daffy’s, that combines the novelty of interactive gadgetry with the power of live performance. Passersby will encounter a velvet curtain that a hidden model will occasionally poke her head through. A gaudy neon sign hangs above. The curious can place their hand in a certain spot, which is connected to the sign, to launch a show. The model swaggers onto the stage and, as the sign above flashes, “Wanna see what 20 percent off looks like?” removes a portion of her clothes. As the percentage on the sign grows – 40, 60, 80 – more clothing items fly off, until the velvet curtain drops over them and the show ends with “Wanna see more? Come downstairs” flashing across the screen.
Advertising Agency: Devito/Verdi, USA Production / Post Production: Click 3X Senior Producer: Ephraim Kehlmann Producer: Jenny Corbett Animations: Claudeland Louis Editor: Erin McCaffrey Development: Jonathan Schnapp
“Finepix XP Shock System. Nothing shakes your photos.”
Advertising Agency: Longplay 360, Sao Paulo, Brazil Creative Director: Fernando Luna Art Director: Alexandre Lage Copywriter: Marcel Petroff Account Director: Sergio Rebollo
Agency asked a popular teen magazine to remove all the dots from an article to dramatize the benefits of Yardley’s Blackhead Solution.
Advertising Agency: Bester Burke Slingers, Cape Town, South Africa Executive Creative Director: Stephen Burke Creative Director: Wallace Seggie Art Director: Tim Jones Copywriter: Ruan AJ Coetzee Account Director: Shirley Bester Account manager: Lynn Willoughby
Advertising Agency: TBWAParis, France Executive Creative Directors: Eric Holden, Rémi Noël, Philippe Simonet Art Director: Mohamed Barèche Copywriter: Daniel Perez TV Producer: Ghislaine Byramjee Production: Carnibird Director: David Gray Production Directors: Sam Fontaine,Gaëtan Le Goff Special Effects: Les Spadaccini
The TVC was aired at the time of the last F1 GP in Brazil to promote the Finnish Ice Hockey Team’s games in HD.
Advertising Agency: hasan & partners, Helsinki, Finland Creative Director / Art Director: Mikael Nemeschansky Copywriters: Mikael Nemeschansky, Timi Petersen Director: Björn Axel-Rafael Sjöblad DOP: Martin Jäger
Advertising Agency: Adler Chomsky, Grey Tel Aviv, Israel
Executive Creative Director: Tal Riven
Creative Director: Ida Markovits
Copywriter: Uri Shoham
Art Director: Yosi Even Kama
Photographer : Yaron Izhakov
Account Manager: Anat Leventon
Account Supervisor: Ronny Schwartz
Account Executive: Michal Master
Advertising Agency: Adler Chomsky Grey Tel Aviv, Israel
Executive Creative Director: Tal Riven
Creative Director: Ziv Meiri
Copywriter: Idan Levy
Art Director: itzik cohen
illustration: Yaron Izhakov
Account Manager: Dani Brande
Account Executive: Moran Gera
The Dubai music scene is barren at best. The Fridge is one of the only live, grassroots music venues filling this cultural-void. The Fridge needs to articulate their vision of building an underground music scene in Dubai and bring it to life without going mainstream. The posters created follow the feel of the venue: organic, approachable, down to earth. The raw look, the hand-drawn typography keeps the place safe from trend chasers. The ‘musical creatures’ invite people to ‘find music’ in the most unexpected place, maybe even a remote, industrial warehouse.
Advertising Agency: Íntegra, Fortaleza/CE, Brazil Creative Directors: Lauro Marcus, Paulo Fraga Art Directors: Gesse Colares, Lauro Marcus, Malu Lima Copywriters: Bruno Biú, Paulo Fraga Illustrator: Diego Maia
Advertising Agency: Y&R, Amsterdam, The Netherlands Creative Directors: Lionell Schuring, Sheldon Bont Art Directors: Theo Korf, Nick Plomp Copywriter: Andrew Maaldrink Director: Hans Knaapen Production: Electric Zoo Postproduction: Postoffice
“One year without cigarettes. And your lungs can breathe again.”
Brlef: Create a spectacular, high-quality calendar to promote the online non-smoking-program from AOK Health Insurance – www.lch-werde-mchtrau- cher.de This special piece of artwork will be sent to opinion leaders and influential people in the target-group.
Solution: A typographic art calendar made from high quality paper. each month showing a black pair of smokers lungs. Using an innovative laser tech-no- logy. the lungs have a filigree pattern cutout of them making the underlying pages also With each passing month, as the pages are re-mo-ved, the lungs become lighter and lighter until, in December, the lungs are almost clear. Our message: A year without cigarettes and your lungs can breathe again.
Advertising Agency: Serviceplan Health & Life, Munich, Germany Creative Director: Mike Rogers Art Director: Wolfgang Nagel Copywriter: Christoph Bohlender