Mahindra XUV500: Live Augmented Reality
A chance for everyone to interact with the “Cheetah” the inspiration behind the Mahindra XUV500.
Advertising Agency: Hungama Digital Media Entertainment, Mumbai, India
Archive for January, 2012
DNB Bank The Norwegian Broadcasting Boys Choir Sponsorship: Merry Paycheck
Advertising Agency: TRY/APT, Norway
Production company: Både Og
Director: Petter Jahre
Pet Show Pet Food: Cat
“Introducing our new line of two flavored cat food.”
Advertising Agency: Hermandad, Brazil
Creative Director: Paulo Lima
Art Director: Gustavo Frazão
Copywriter: Flávio Galvão
Photographer: Pixel Imagem
Municipality of Parnamirim: Sewer Pipes
To show the people the dimension of this job, Raf Comunicacao organised gigantic signs imitating sewer pipes were strategically placed in areas of high traffic of people.
From afar the format of the signs would attract people, who would get close for a better look and get to know the work that the Parnamirim city hall was doing.
Advertising Agency: Raf Comunicação, Brazil
Director: Rogério Nunes
Creative Director: Mark Wynkler
Art Director: James Williams
Copywriter: Saulo Sousa
Head of Art: James Williams
Photographer: Shutterstock
Tuxedo Confessions Fashion: Get noticed
Advertising Agency: JANDL, Bratislava, Slovakia
Creative Director: Pavel Fuksa
Art Director: Alexis Blanco
Copywriter: Eugen Suman
Illustrator: Ryohei Hase
GE X500 Camera: Wall, Clock, Face
“Handle the distance.”
Advertising Agency: BangkokShowcase, Bangkok, Thailand
Associate Creative Director: Chokchai Tupanyakanok
Art Directors: Sakon khanawuthikarn, Pathrawee Homkanjan, Chaitat Sookate
Copywriters: Krittayot Opassatavorn, Thiti Boonkerd
Photographer: Montol Anusasamornkul
Production House: Silhouette
Netuno Pescados: Delivery
“Called. Fished.”
Advertising Agency: Martpet Comunicação, Recife, Brazil
Creative Directors: Diego Curvêlo, Edison Martins
Art Director: Almir Lira
Copywriter: Diego Curvêlo
Illustrator: Fábula Estudio
KFC: Australia Day
“Happy Australia Day”
Advertising Agency: Ogilvy, Sydney, Australia
Executive Creative Director: Brett Howlett
Group Creative Director: Michael Raso
Art Directors: Luke Chard, Rob Omodiagbe
Copywriter: Mietta McFarlane
Photographer: Mathew Zammit
Zoo Union: Dogs
URL: http://www.ruadasflores7.com
As you all know, Tura, our dog and former creative advisor, left the agency. At Leo Burnett, Tura won every possible advertising award. So we thought: let’s use the space she left to help other dogs win another very important prize. A home. From today on, our website will work as a showcase for abandoned dogs of Lisbon. We will show a different dog every 15 days, its history and how it got to the kennel. And our goal is that, soon, he will be at your home. (Which, for a dog, is better than a Grand Prix.)
Advertising Agency: Leo Burnett, Lisbon, Portugal
Creative Directors: Erick Rosa, Luciana Cani
Art Director: Fabio Cristo
Copywriter: Carolina Markowicz
Illustrator: Fabio Cristo
Online designer: Leandro Reis
Liberté: Tablet Takeover
Advertising Agency: Marketel Mccann Erickson, Canada
Creative Director: Sébastien Pelletier
Art Directors: Marie-Pier Blanchette, Nicolas LeBlanc
Copywriter: Étienne Mérineau
Interactive Production: Marketel Digital
BBDO Belgium: Best Tweeshes
Advertising Advertising: BBDO, Brussels, Belgium
Creative Directors: Jan Dejonghe, Derek Brouwers
Art Director: Frederic zouag
Copywriter: Nicolas Gaspart
Accounts: Jochen Van Lysebetten, Hans Henderickx
Sound design: Raygun
BMW: Hockey
Advertising Agency: Cundari, Montreal, Canada
Creative Director: Sebastien Tessier
Art Director: Simon Renaud
Copywriter: Michel Vaillancourt
Account Director: Jean-Francois Malette
Teletoon Canada: Johnny Test Roller Johnny Game App
URL: http://www.teletoon.com/en/tv/johnnyTest
Created by Toronto-based digital creative agency Kolody in partnership with Teletoon Canada, Johnny Test is based on the popular animated franchise of the same name. In the game, kids can choose to play as hero Johnny Test or his dog Dukey to sandwich baddies and slingshot each other around the colourful roller derby world. Multiple people can play the game together through an innovative feature that harnesses Bluetooth to allow users to pair mobile devices and combine screen real estate, making Roller Johnny the first iOS gaming experience with co-operative screen play, individual leaderboards and timed play.
Director Interactive: Gavin Friesen
Producer: Colin Turnbull
Producer: Mark Kolody
Creative Director: Chad Borlase
Interactive Production: Kolody
Plant for the planet: Traffic, Plane, Factory
“Every leaf traps CO2.”
Advertising Agency: Leagas Delaney, Hamburg, Germany
Executive Creative Director: Hermann Waterkamp
Creative Director: Michael Götz, Florian Schimmer
Art Directors: Felix Boeck, Robert Westphal
Copywriter: Heiko Franzgrote
Illustrator: Lorenzo Durán, Nadine Hoenow
Account manager: Heinke Kraack
CARSA Niagara Region Sexual Assault Centre: Sexual Abuse
Advertising Agency: BBDO, New York, USA
Chief Creative Officer: David Lubars
Creative Director: James Clunie
Art Director / Designer: James Clunie
Copywriters: James Clunie, Chris Beresford-Hill
Photographer: Billy Seigrist
American Heritage Dictionary: You are your words
URL: http://www.youareyourwords.com
The site brings this concept to life in a very dynamic and personal way, by engaging people to create a self-portrait in their own words. Visitors to YouAreYourWords.comcan upload a photo or use their webcam to take a picture of themselves. They can then connect to Facebook or Twitter to pull in words from their social stream, or enter words that best define who they are. From there, Lollipop created a server-side application that composites a user’s words with their photo, creating a unique word-based self portrait.
Advertising Agency: Mechanica, USA
Creative Directors: Jim Garaventi, Libby Delana
Brand Director: Julie Carney
Executive Producer: Eric Freedman
Interactive Production Company: Lollipop
Harley Davidson Motorcycles: Headmaster, Board, Corner
“Harley Davidson Motorcycles. Handpicked By The Establishment.”
Advertising Agency: McCann-Erickson, UK
Creative Director: Vince McSweeney
Art Director: Shaun Loynds
Copywriter: Vineet Raheja
Photographer: Martin Brent
Post production: Martin Brent
BMW: Matchbox Gearbox
“The new 8-speed automatic transmission comes standard with the 1, 3 and 5 series.”
Advertising Agency: JWT, Netherlands
Creative Directors: Massimo van der Plas, Joep de kort
Art Director: Joep de Kort
Copywriter: Massimo van der Plas
Photographer: Simon Warmer
Postproduction: Magic Group
Stihl Leaf Blowers: Nacklebell, Lumbiddie, Fudwick
“Incredibly powerful, surprisingly quiet.”
Advertising Agency: Publicis, Johannesburg, South Africa
Creative Director: Matthew Barnes
Art Director: Martin Schlumpf
Copywriter: Ryan Whitelaw
Photographer: Paul Shiakallis
Retoucher – Remmert Steyn
Kerozen: Breeding Ground For Ideas
Advertising Agency: Kerozen, Rennes, France
Digital creative: Jean-Charles Debroize
Photographer: Raphaël Auvray
Olympikus: Dreams
“This is the decade of sports. Let’s make Brazil the nation of our dreams.”
Advertising Agency: DCS, Brazil
Creatives: Mauricio Oliveira, Eduardo Boldrini, Diego Wortmann, Samir Arrage
Creative Directors: Roberto Callage, Grace Meurer
Production Company: Paranoid/Brazil
Director: Carlos Manga Jr.
Producer: Ana Paula Luce
Account Executive.: Leticia Peroni, Camila Roveda
Planning: Gustavo Zilles
Media buyer: Vera Peres
Client Executives: Pedro Bartelle, Márcio Callage, Ana Hochscheidt, Larissa Pedroso, Débora Gentil
Photography: Lito Mendes da Rocha
Editor: Alex Lacerda
Post: Tribbo Post
Sound: A9
