Advertising Agency: Bleublancrouge, Montréal, Canada
Creative Directors: Gaëtan Namouric, Jean-François LeBlanc, Sébastien Maheux
Art Director: Jean-François LeBlanc, Martin Dupuis
Copywriter: Sébastien Maheux, Andrew Lord
Illustrator: Louis Hébert
Animation: Fly Studio
Sound Design: Sonart
Music: John Williams
We made pictures of actual Peruvian trees with no photoshop or any intervention at all, to portray that we’ve been fighting with menaces such as terrorist violence and corporate greed with commitment to the nature as our only army. For 25 years, keeping our trees asthey are and as they should stay.
“Nature has an army. Peruvian Society of Environmental Rights. 25 years.”
Advertising Agency: Mayo Draft FCB, Peru
Executive Creative Director: Humberto Polar
Art Director: Humberto Polar & Ivan Tahara
Copywriter: Humberto Polar
Retoucher: Gabriel Capurro
To promote the launch of our website Entreparedes.org, we created awareness using a global form of art commonly used to express love: graffitis. Giant stickers using the phrases “Ana te amo / Ana I love You” and “María te amo / Maria I love You” were strategically placed as interventions in places of high pedestrian traffic. Approaching the graffiti uncovered the reality behind the expressions of affection: the letters were composed of an endlessly repeated phrase: “I hit you”. The other one hid the message “I insult you” in its letters. Below the messages, onlookers could make sense of the disturbing graffiti, from a small sign that read: “Abuse is hidden”.
Advertising Agency: Badillo Nazca Saatchi & Saatchi, Puerto Rico
Executive Creative Director: Juan Carlos Rodríguez
Associate Creative Director: Mariano German-Coley
Senior Copywriters: Pedro José Pérez, Jonathan Díaz
Senior Art Directors: Fernando Suárez, Cristina Burckhart
Art Director: Omar Santiago
Typographer: Omar Santiago, Fernando Suárez
Account Director: Jessica Rivera, Julio Semidey
October 2011.Elections in Colombia. There was total repudiation towards politicians. As good citizens are invited to vote but for our candidates to Shock Music Awards. These posters were released in full electoral campaign.
Advertising Agency: Saatchi & Saatchi, Bogota, Colombia
Executive Creative Director: Juan Pablo Navas
Creative Director Group: Juan Carlos González & Margarita Olivar
Art Director: Margarita Olivar
Copywriter: Juan Carlos González, Juan Pablo Navas, Orlando Marantá.
Advertising Agency: Del Campo Nazca Saatchi & Saatchi, Buenos Aires, Argentina
Executive Creative Director: Maxi Itzkoff, Mariano Serkin
Creative Director: Ariel Serkin, Juan Pablo Lufrano
Art Director: Nicolas Diaco, Ezequiel De Luca
Copywriter: Nicolas Diaco, Ezequiel De Luca
Agency Producer: Adrian Aspani, Ezequiel Ortiz
Director: Nico & Martin
Production Company: Primo
Executive Producer: Caro Cordini
Producer: Victoria Piantini
Director of Photgraphy: Leandro Filloy
Costume Design: Andrea Brzezniak
Postproduction: Pickle House
Post Producer: Seba Lopez, Majo Villalba
Editor: Pablo Colella
Transfer: Cinecolor
Music: Swin Musica
Sound Design: Notdeaf Sound Design
Advertising Agency: Euro RSCG, Milan, Italy
Creative Director: Dario Villa, Erick Loi
Art Director: Erick Loi
Copywriter: Dario Villa
Additional Credits: The Supporters
“The fine art of being a man.”
Advertising Agency: CCZ, Curitiba, brazil
Executive Creative Director: Claudio Freire
Creative Director: Giancarlo Zilli
Art Director: Alberico Bini
Copywriter: Vinícius Biss
Agency Producer: João Saddock
Advertising Agency: Y&R, Dubai, UAE
Chief Creative Officer: Shahir Zag
Creative Director/ writer: Shahir Zag, Kalpesh Patankar
Copywriter: Shahir Zag
Art Director: Kalpesh Patankar
Each winter hundreds of homeless people die of cold. This year, Samusocial came to us searching for a quick, inexpensive way to get help. The solution came as The warming hanger.
In partner dry cleaners, customers received their clothes on a hanger which also displayed our message asking for clothes donations. People related with the homeless’ need for warm clothes and, by the means of the actual hanger they were holding, they found it easy to help. Their donations gave hundreds of homeless people a chance to survive this winter.
Advertising Agency: Mercury360, Bucharest, Romania
Creative Director: Liviu Turcanu
Creative Group Director: Ionut Rusu
Art Director: Daniel Strugariu
Copywriters: Ruxandra Papuc, George Lupeanu
“The search for the world’s best truck drivers has begun. Sign up now www.scania.xx/drivercompetitions.”
Advertising Agency: CP+B, USA
Executive Creative Director: Gustav Martner
Associate Creative Director: Mattias Berg
Copywriter: Jim Connolly
Design Director: Christian Knutsson
Client Service Director: Kristian Jörgensen
Account Manager / Content Supervisor: Alexandra Moberg
Film producer Cecilia Svärd
Still photographer: Mattias Berg
Post production: Jörgen Bengtsson, Daniel Svärd
DOP: Paul Blomgren
Sound: Joacim Starander
Editor: Erika Gonzales
Color grading: Anders Hjelmström / Pixelpost
Advertising Agency: David&Goliath, El Segundo, USA
Creative Directors: Ben Purcell, Steve Yee
Senior Art Director: Tim Delgar
Senior Copywriter: JC Abruzzi
Producer: Tonya Nelson
Production Company: Green Dot Films, Los Angeles, CA
Director: Luc Schurgers
DoP: Igor Jadue-Lillo
Executive Producer: Darren Foldes, Rich Pring
Line Producer: Joe Mandarino
Animation & Vfx (and production of the “Media Arts” spot): MiniVegas
Additional Animation & VFX: Glassworks
Editorial: Spinach
Editor: Kelly McClean
Assistant Producer: Jonathan Carpio
“Use your mind not your hands
The itch relief specialist”
Advertising School: J.J. Institute of Applied Art, India
Creative: Sayyed Arshad
Spit is an international brand that provides professionnal fixing solutions. The campaign highlights the robustness of Spit products through 3 strong and funny visuals that express the brand competitive advantage.
“SPIT, extra strong fixings.”
Advertising Agency: Euro RSCG 360, France
Creative Director: Hugues Pinguet, Stéphane Morel
Art Director: Quentin Delachaux
Copywriter: Stéphane Le Frapper
Retoucher: Quentin Delachaux, Adrien Bénard, Jean-Philippe Camus
Art buyer: Isabelle Baud
Account Supervisor: Arnaud Thizy
Images Bank: Corbis, Getty
Advertising Agency: Lowe-SSP3, Bogotá, Colombia
Executive Creative Director: José Miguel Sokoloff
Creative Director: Alejandro Benavides, Jaime Duque
Art Directors: Sebastian Pelaez, Guillermo Siachoque, Camilo Monzon
Copywriter: Jairo Rubiano, Felipe Rodriguez
Producer: Sonia Llanos
Account Director: Lina Betancur
Photographer: Buenavista
Account Manager: Lorenzo Wills
Advertising Agency: The Martin Agency, United States of America
Chief Creative Officer: John Norman
Executive Creative Director: joe alexander
Creative Director: Brian Williams
Copywriter: Joe Alexander, Wade Alger
Illustrator: Matt Wojtysiak
Designer: Matt Wojtysiak
Print Producer: Jenny Schoenherr
Brief: Create a business card for the RSX Hoteis e Resorts
Solution: Since this is an office that represents hotels and also works as a travel agency, we are inspired by the warnings of “Do Not Disturb” placed on the doors of hotel rooms. The business card is like the difference because it can also be used as a promotional piece. To disclose the RSX, the card was placed in the door handles of residential buildings.
Advertising Agency: Beats, Curitiba, Brazil
Creative Director: Sulivan Cruz
Art Director: Emerson Ferreira
Copywriter: Sulivan Cruz
“Gallop spirit of sport.”
Advertising Agency: JWT, Chennai, India
Creative Directors: Senthil Kumar, Priya S
Art Director: Vinod Kumar
Copywriter: Abhijit Kundu
Photographer: Arun Natrajan
Additional credits: AP Bhaskar
Shangri-La Restaurant Blu had just hired highly acclaimed chef Kevin Cherkas, who is famous for his unusual and mysterious creations. One taste and it all made sense. Since cooking is an art form, these campaign visuals are specially commissioned canvas paintings, executed by Singapore fine artists Andy Yang, Michael Lui and Sokkuan Ty.
Advertising Agency: TBWA/Tequila, Singapore
Executive Creative Director: Graham Kelly
Creative Director: Pei Pei Ng
Art Directors: Merlin Kwan, Edward Poh
Copywriters: Paul Allen, Lawrence Stevenson
“What the hell is pain?”
Advertising Agency: Grey Group, Hong Kong
Group Creative Director: William Tsang
Associate Creative Director: Walter Wu
Executive Creative Director: Keith Ho
Creative Director: Sonic Choy
Art Directors: Dave Ho, Diana Nip
Copywriter: Pris Luk
Illustrator: Chan Kai Chung
The Barclays Singapore Open is played on one of the toughest courses in Asia. We were asked to create awareness for this event. So we highlighted the immense skill required to be a professional golfer by comparing it to other sports. Based on this idea, we imagine if we apply all these natural factors into other sports, say soccer, how would it be? It would be amazingly difficult to play. For this campaign we developed print and poster ads, bus advertisements and impossible but real pool tables, featuring slopes, trees and bunkers. We placed them inside sports bars around Singapore. Despite rain and indement weather on two of the days, the tournament still managed to draw a crowd of over 23.000 spectators.
Advertising Agency: TBWA/Tequila, Singapore
Executive Creative Director: Graham Kelly
Creative Directors: Hagan de Villiers, Garry Steele
Art Director: Merlin Kwan
Copywriter: Paul Allen
Photographer: Invy Ng
“Shower head with adjustable spray settings. Grohe. Enjoy water.”
GROHE Deutschland is the leading provider of premium bath faucets and showers, worldwide. As such the companies slogan is: Enjoy water. Every year Franfurt is home to the ISH, the world’s leading trade fair The Bathroom Experience. So for the launch of the GROHE giant shower head series, which lets you enjoy multiple spray settings while showering, we were asked to bring the companies slogan alive in an unexpected way while communicating the huge size of the shower heads and the sensation of multiple spray settings. Located in the center of Frankfurt city square Walther-von-Cronber-Platz is the biggest fountain in Germany, surounded by bars, restaurants, a huge shopping and office building and a hotel building with 24 floors. We create a giant size 3D floor graphic around the fountain to transform it into a gigantic shower head. Better, world’s biggest shower head with adjustable spray settings!
Advertising Agency: Publicis, Frankfurt, Germany
Executive Creative Director: Stephan Ganser
Creative Directors: Nico Juenger, Konstantinos Manikas
Creatives: Merlin Kwan, Konstantinos Manikas
Illustrator: Merlin Kwan
Photographer: Merlin Kwan
