Floss
“Don’t ignore the signs”

Bread
“Listen to your gums”

Toothbrush
“Your gums are trying to tell you something”

Toothpick
“Gums disease”

Advertising Agency: Young & Rubicam, Paris, France
Creative Director: Carmine Coppola
Copywriter: Ned Selover
Art Director: Laurent Baghdassarian
Agency Producer: Annapaola Rossi
Photographer: Edo Kars