If you could go on sabbatical anywhere in the world, selecting twelve stages to your dream destination, where would your imagination carry you? And what would you bring home… what from all the different places you visited would you choose to fill your luggage with? This is the concept behind Fontegrafica’s 2012 calendar, produced in collaboration with the designer Azzurra Bacchetta. The concept began with a simple yet unsettling proposal: that Fontegrafica allow Azzurra “white paper” to realise a graphic design dream, free from any constraints and ensuring the possibility to bring about any idea. A Fontegrafica- type proposal was taken on most diligently by Azzurra, who, without hesitation, turned the brief into a dream trip. So the twelve months became an open airline ticket of twelve stages. Azzurra detailed her travel plans to colleagues, friends, acquaintances and family, inviting them to report on what was the first thing that came to mind for each “visited” site. A natural and very real brainstorming, a collective pondering of figures, faces and objects resulted in a charming outcome. The tables are full of details, cleverly arranged like pieces of a puzzle. Fontegrafica provided the canvas on which these parts are formed, associating to each table specific inks and papers that fit perfectly with the places represented. The result displays the structure of the trip, the colors of the nations, the smells of the locations, the simple communication of a postcard and the emotion of a work of art. To you, who are preparing to visit the boards of the 2012 Fontegrafica’s calendar, we wish you all a good trip!
Advertising Agency: Leo Burnett, Milan, Italy
Designer: Azzurra Bacchetta