“Hot water is for the noodles.”

Advertising Agency: LOWE-SSP3, Bogota, Colombia
Chief Creative Director: José Miguel Sokoloff
Creative Director: Jaime Duque
Art Director: Sebastian Pelaez, Duvan Villegas, Daniel Delgado
Copywriter: Diana Mariño
Illustration: Juan Romero
Account Director: Juan Camilo Piñeros
Account Executive: Gary Sanchez