We made pictures of actual Peruvian trees with no photoshop or any intervention at all, to portray that we’ve been fighting with menaces such as terrorist violence and corporate greed with commitment to the nature as our only army. For 25 years, keeping our trees asthey are and as they should stay.

“Nature has an army. Peruvian Society of Environmental Rights. 25 years.”

Advertising Agency: Mayo Draft FCB, Peru
Executive Creative Director: Humberto Polar
Art Director: Humberto Polar & Ivan Tahara
Copywriter: Humberto Polar
Retoucher: Gabriel Capurro