“Goodbye cruel world.”

Advertising Agency: Ogilvy & Mather, Hong Kong
Executive Creative Director: Simon Handford, Sandy Chan
Creative Director: Alvin Lim, Richard Sorensen
Art Director: Alvin Lim, Sonny Tjahjadi, Jason Pan, Chika Tsang
Copywriter: Richard Sorensen
Account: Paul Lam
Client Team Director: Tak Chi Lee
Photographer: Joe Lam
Retoucher: Janis Ng, Joe Lam