To launch the iPad version of the IKEA-catalogue in Norway, we created a brand new IKEA product called “BERÖRA”. It´s a sewing kit with a special conductive thread to sew into say the index finger of your favourite gloves. This little operation will make your gloves, mittens or whatever work on a touch-screen. Actually quite useful since it was in the middle of a freezing cold winter in Norway, when mittens should be kept on at all times…
Advertising Agency: SMFB, Oslo, Norway
Art Director: Hans Magne Ekre
Copywriter: Alexander Gjersoe
Designer: Niklas Hellborg
The Problem: Ammar is a non-profit organisation dedicated to protect the rights and the health of women working in Argentina’s sex industry. The only problem is that in Argentina there’s no law to regulate their work. The Solution: Knowing the fact that the 93% of sexual workers are also mothers, we used the typical cads used by them to illegally advertise themselves on the streets to show that sexual workers deserve to have the same rights as anyone else.
Advertising Agency: Ogilvy & Mather, Buenos Aires, Argentina Creative Directors: Javier Mentasti, Maximiliano Maddalena Art Directors: Tomás Gianelli, Max Elbo Copywriters: Max Elbo, Tomás Gianelli Illustrator: Diego Grandi
Advertising Agency: DDB, USA Chairman: Bob Scarpelli Chief Creative Officer: Ewan Patterson Executive Creative Director: Joe Cianciotto Group Creative Director: Barry Burdiak Creative Director: John Hayes Copywriter: Jeff Scardino Art Director: Diego Rionda, Ryan Murphy Director of Digital Production: Paul Sundue Senior Producer, Digital: Laura Perrotta Management Supervisor: Veronica Parker Account Supervisor: Alexis Dorenter Vocals: Angelina Singleton VO: Paul Caron Talent: Alfonso Ribeiro Production: Atomic Mouse Animation: Davi-T.com Audio: Click 3X Video: Hayden 5
The Service Civique is a state device that enables 16-25 years old people to take some social action (help the homeless, restore monuments, build houses…) TBWAParis is taking part of this intervention with a media arts operation, taking place in the street : the Service Civique choose the clean tag technique to convey its message, away from traditional ways. Clean tag is a technique consisting in washing a wall following a stencil. The clean zone then pops out, like a tag. This technique acts in complete coherence with the message the Service Civique conveys.
Advertising Agency: TBWA, Paris, France Creative Directors: Rémi Noel, Eric Holden Art Director: Mohamed bareche Copywriter: Daniel Perez
Advertising Agency: Fitzgerald+CO, Atlanta, USA Chief Creative Officer: Noel Cottrell Creative Director: Evan Levy Art Director: Manny Bautista Copywriter: Jerry Williams Director: Craig Miller DP: Philip Wages Producer: Tom Rittenhouse Editor: Arvie Magnuson Talent: Chris Rittelmeyer Production Company: Craig Miller Productions Agency Producer: Christine Sigety
Advertising Agency: Ogilvy & Mather, Buenos Aires, Argentina General Creative Director: Gastón Bigio Creative Director: Federico Garcia Interactive Creative Directors: Gastón Schaefer, Martín Garrocho Art Director: Diego Bertagni Copywriter: Ignacio Jardón Additional credits: Ramiro Dirube, Pablo Endler, Sol Garros, Jose Cardelli, Pedro Dufou, Karina Aiello
The specific ad space and location itself is an important factor in making the ad effective. The location of the ad gives time for transit commuters to interact with it as they are stationed on the train for a period of time. A mirrored ceiling ad placed on rapid transit trains gives follicly challenged commuters a panoramic view of their comb overs. Panorama Hair provides solutions for those suffering from hair loss.
Advertising Agency: Rethink, Toronto, Canada
Advertising Agency: Rethink, Vancouver, Canada
Creative Directors: Chris Staples, Ian Grais Art Director: Leia Rogers Copywriter: Leia Rogers Photographer: David Niddrie Account Manager: May Nguyen Producers: Cary Emley, Sue Wilkinson Studio: Jan Day
Advertising Agency: Marcel, Paris, France
Director: Bruno Aveillan
Post Director: Mathieu Lauxerois, Nataly Aveillan
DOP: Patrick Duroux
Production Company: QUAD Films
Post Prod: Digital District
Producer: Martin Coulais
Sound: Pierre Adenot
Design Dragon: Stephane Levallois
Graphic Research: François Peyranne
Campaign for D’Addario Strings with a poster that you can actually play.
Advertising Agency: Musical Express, São Paulo, Brazil Art Directors: Rafa Oliveira, Ed Nogueira Illustrators: Gustavo Masías, Ed Nogueira, Rafa Oliveira Photographer: Rodrigo Pirim 3D: MMJ Studio and Eduardo Gomes Retouch: André Santos / Malagueta Studio