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Archive for March, 2012

Il Ponte del Sorriso: Casting

To watch all videos go to http://www.youtube.com/ilpontedelsorriso

Advertising Agency: Saatchi & Saatchi, Milan, Italy
Executive Creative director: Agostino Toscana
Creative Directors: Agostino Toscana, Alessandro Orlandi, Luca Lorenzini, Luca Pannese
Art Directors: Luca Pannese, Alessandro Orlandi
Copywriter: Luca Lorenzini
Production company: Movie Magic International
Director: Gigi Cassano:
DOP: Alessandro Bolzoni
Sound Engineer: Tiziano Crotti
Casting supervision: Face & Place
Mix and Music: Disc to Disc
Video post-production: Band
Film Editor: Stuart Greenwald
Web production: Silvio Coco
Voiceover artis: Guido Ruberto
Account handler: Francesca Fazzi


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Cia Athletica: No more fat excuses

Advertising Agency: DDB, São Paulo, Brazil
Creative Diretors: Sergio Valente, Marco Versolato, Gustavo Victorino, Moacyr Netto.
Copywriter: Rafael Zoehler
Art Director: André Vervloet
Illustrator: Gustavo Victorino
Media: Mônica de Carvalho, Patricia Muratori Calfati, Fernanda Zonatii e Débora Veloso
Account Supervisor: Suzana Poli, Marcelo Tivilato
Advertiser´s Supervisor: Marcos Nisti


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Top Glue: Preserve your memories

Advertising Agency: SJK, bangalore, India
Art Director: saji johnny kundukulam
Copywriter: saji johnny kundukulam
Creative Director: saji johnny kundukulam


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IKEA: Beröra

To launch the iPad version of the IKEA-catalogue in Norway, we created a brand new IKEA product called “BERÖRA”. It´s a sewing kit with a special conductive thread to sew into say the index finger of your favourite gloves. This little operation will make your gloves, mittens or whatever work on a touch-screen. Actually quite useful since it was in the middle of a freezing cold winter in Norway, when mittens should be kept on at all times…

Advertising Agency: SMFB, Oslo, Norway
Art Director: Hans Magne Ekre
Copywriter: Alexander Gjersoe
Designer: Niklas Hellborg


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Persil Gel: High School, Boulevard, Gas Station

“Stop stains from setting in.”

Advertising Agency: DDB, Dubai, United Arab Emirates
Executive Creative Director: Shezhad Younis
Creative Director: Zahir Mirza
Creative Director: Firas Medrows
Art Director: Firas Medrows
Copywriter: Zahir Mirza
Agency Producer: Glory Fayyad
Illustrator: Tarek Saman


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Mentos Sour Marbels: Head

head 3

head 2

head 1

“Intolerably sour.”

Advertising Agency: Ogilvy & Mather, Mumbai, India
National Creative Directors: Abhijit Avasthi, Rajiv Rao
Creative Director: Priti Arora
Art Director: Priti Arora, Deelip Khomane
Copywriter: Tushar Pal
Account Director: Antara Suri
Retoucher: Deelip Khomane
Retoucher: Rajesh Salodkar
Illustrator: Deelip Khomane
Account manager: Parul Madan


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Volkswagen California: California

california eng

“The World is Your Home.”

Advertising Agency: DDB, Brussels, Belgium
Creative Director: Peter Aerts
Art Director: John & Rom
Copywriter: Rom & John


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Grinter Spencer: The Creative Ransom


What happens when you wear balaclavas to job interviews and extort your prospective employers? You get a job, as this young creative team found out.

Art Director: Andrew Grinter
Copywriter: Lee Spencer-michaelsen


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Pelephone: Wedding, Speed


Advertising Agency: Warshavsky & Adler Chomski/ACW GREY, Tel Aviv, Israel
Agency Creative Director: Ida Markovich
Editorial: Gravity
Editor: Yair Tamir
Production Company: Mulla Productions
Director: Eli Sverdlov
CG &VFX: Gravity


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Ammar: Hot Moms

board ammar final 01

The Problem: Ammar is a non-profit organisation dedicated to protect the rights and the health of women working in Argentina’s sex industry. The only problem is that in Argentina there’s no law to regulate their work. The Solution: Knowing the fact that the 93% of sexual workers are also mothers, we used the typical cads used by them to illegally advertise themselves on the streets to show that sexual workers deserve to have the same rights as anyone else.

Advertising Agency: Ogilvy & Mather, Buenos Aires, Argentina
Creative Directors: Javier Mentasti, Maximiliano Maddalena
Art Directors: Tomás Gianelli, Max Elbo
Copywriters: Max Elbo, Tomás Gianelli
Illustrator: Diego Grandi


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State Farm: Future Book


Advertising Agency: DDB, USA
Chairman: Bob Scarpelli
Chief Creative Officer: Ewan Patterson
Executive Creative Director: Joe Cianciotto
Group Creative Director: Barry Burdiak
Creative Director: John Hayes
Copywriter: Jeff Scardino
Art Director: Diego Rionda, Ryan Murphy
Director of Digital Production: Paul Sundue
Senior Producer, Digital: Laura Perrotta
Management Supervisor: Veronica Parker
Account Supervisor: Alexis Dorenter
Vocals: Angelina Singleton
VO: Paul Caron
Talent: Alfonso Ribeiro
Production: Atomic Mouse
Animation: Davi-T.com
Audio: Click 3X
Video: Hayden 5


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Service Civique: Clean Tags


The Service Civique is a state device that enables 16-25 years old people to take some social action (help the homeless, restore monuments, build houses…) TBWAParis is taking part of this intervention with a media arts operation, taking place in the street : the Service Civique choose the clean tag technique to convey its message, away from traditional ways. Clean tag is a technique consisting in washing a wall following a stencil. The clean zone then pops out, like a tag. This technique acts in complete coherence with the message the Service Civique conveys.

Advertising Agency: TBWA, Paris, France
Creative Directors: Rémi Noel, Eric Holden
Art Director: Mohamed bareche
Copywriter: Daniel Perez


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Atlanta St. Patrick’s Parade: Irish Eyes


Advertising Agency: Fitzgerald+CO, Atlanta, USA
Chief Creative Officer: Noel Cottrell
Creative Director: Evan Levy
Art Director: Manny Bautista
Copywriter: Jerry Williams
Director: Craig Miller
DP: Philip Wages
Producer: Tom Rittenhouse
Editor: Arvie Magnuson
Talent: Chris Rittelmeyer
Production Company: Craig Miller Productions
Agency Producer: Christine Sigety


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Jonathan Levine Gallery: Delusional

Director: Erich Weiss
Director of Photgraphy: Dom Savini
Production Company: WeHolden


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Coca-Cola: Papertweetos


Advertising Agency: Ogilvy & Mather, Buenos Aires, Argentina
General Creative Director: Gastón Bigio
Creative Director: Federico Garcia
Interactive Creative Directors: Gastón Schaefer, Martín Garrocho
Art Director: Diego Bertagni
Copywriter: Ignacio Jardón
Additional credits: Ramiro Dirube, Pablo Endler, Sol Garros, Jose Cardelli, Pedro Dufou, Karina Aiello


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Panorama Hair: Transit Ad

hairloss_specialist_back

The specific ad space and location itself is an important factor in making the ad effective. The location of the ad gives time for transit commuters to interact with it as they are stationed on the train for a period of time. A mirrored ceiling ad placed on rapid transit trains gives follicly challenged commuters a panoramic view of their comb overs. Panorama Hair provides solutions for those suffering from hair loss.

Advertising Agency: Rethink, Toronto, Canada

Advertising Agency: Rethink, Vancouver, Canada
Creative Directors: Chris Staples, Ian Grais
Art Director: Leia Rogers
Copywriter: Leia Rogers
Photographer: David Niddrie
Account Manager: May Nguyen
Producers: Cary Emley, Sue Wilkinson
Studio: Jan Day


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Honda Dorvalino Motos: Beep

beep 01

Advertising Agency: 9mm Propaganda Florianópolis, Brazil
Creative Director: Alexandre Guedes
Art Director: Alexandre Crespo
Copywriter: Anderson Nascimento


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Wrigley Hubba Bubba: Trojan Horse, Loch Ness, Santa

“Blow it out of proportion.”

Advertising Agency: Gitam BBDO, Tel Aviv, Israel
Account Executive: Yuval Vaingast, Yael Meltzer, Aviya Sagie
Chief Creative Officer: Guy Bar
Executive Creative Officer: Shani Gershi
Creative Direcor: Karmel Abuzalaf
Copywriter: Arnon Rotem
Art Director: Eitan Cohen
Illustrator: Miriam Moshinsky


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Cartier: Odyssee de Cartier

Advertising Agency: Marcel, Paris, France
Director: Bruno Aveillan
Post Director: Mathieu Lauxerois, Nataly Aveillan
DOP: Patrick Duroux
Production Company: QUAD Films
Post Prod: Digital District
Producer: Martin Coulais
Sound: Pierre Adenot
Design Dragon: Stephane Levallois
Graphic Research: François Peyranne


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MTV / Coca-Cola: Heroes, Divorce

“All can be heroes”

“Even after a divorce 80% of people believe in love for life.”

Music: Yupanky


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Eno: Seesaw

Advertising Agency: Ogilvy & Mather, Gurgaon, India
Art Director: Saji Johnny Kundukulam
Copy Writer: Saji Johnny Kundukulam
Illustrator: Saji Johnny Kundukulam


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D’Addario Strings: Tribes

02 daddario poster board

Campaign for D’Addario Strings with a poster that you can actually play.

Advertising Agency: Musical Express, São Paulo, Brazil
Art Directors: Rafa Oliveira, Ed Nogueira
Illustrators: Gustavo Masías, Ed Nogueira, Rafa Oliveira
Photographer: Rodrigo Pirim
3D: MMJ Studio and Eduardo Gomes
Retouch: André Santos / Malagueta Studio


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