Advertising Agency: Draftfcb, Buenos Aires, Argentina
Executive Creative Director: Javier Campopiano
Creative Director: Tony Waissmann/Lulo Calió
Art Director: Javier Agena Goya
Copywriter: Lucas Bongioanni
Agency Production Manager: Gabriel Lancioni
Production Company: Palermo Films
Producer: Damian Cosentino
Executive Producer: Pablo Terruzi
Director: Federico Cueva / Martin Hodara
Postproduction: Jose Becker / Postmedia
Director of Photography: Julian Ledezma
Assistant to Director: Tomas Coste
Sound: No problem
“The Bigger Game” is a one time ambient surprise in Battlefield 3. Download an update on Children’s day. After the first round you start without weapons or armor, and when you eventually get killed you see that you played the previous round as a child. Donate with already connected account for the children in war zones and get your reward.
Advertising School: Miami Ad School, Germany
Art Director: Andreas Schwitter
Copywriter: Philip Hovensjö
A poster that transforms your expired cards into brand new guitar picks. It was installed in bars, night clubs and other places in São Paulo, Brazil.
Advertising Agency: Loducca, Sao Paulo, Brazil
Creative Directors: André Faria, Cássio Moron
Chief Creative Officer: Guga Ketzer
Art Director: Alex Adati, Raphael Franzini, Ricardo Alonso
Copywriter: Alex Adati, Raphael Franzini, Ricardo Alonso
Account Services: Sabrina Spinelli, Monica Di Pierro, Silvia Durazzo
Executive Producers: Sid Fernandes, Ana Luisa André
Development: Rui Americano Produções
Client: Helena Bagnoli, Wagner Gorab, Ana Penteado
To promote Goodwill as a destination for Halloween costumes, stickers of eyes and hands were placed on various objects to create unique costume ideas. On everything from dumpsters to statues, the “Street Masks” showed that Goodwill is the place to “Be anything this Halloween” or “Go undercover this Halloween”.
“Be anything this Halloween. / Go undercover this Halloween.”
Advertising Agency: RED the Agency, Edmonton, AB, Canada Creative Directors: Ryan Kelly, Dennis Lenarduzzi Art Director: Regan Fraser Copywriters: Sasha Newton, Ryan Kelly
As part of an ongoing effort to promote OK Tire, Canada’s largest independent tire retailer, ‘snow logos’ were strategically placed around the city to show the benefits of OK Tire’s winter tires. Made with a stencil and liquid ice melter system, the snow logos weren’t just imprinted on the snow, they literally gripped down to the road—as any good winter tire would do.
dvertising Agency: RED the Agency, Edmonton, AB, Canada Creative Directors: Ryan Kelly, Dennis Lenarduzzi Art Director: Regan Fraser Copywriter: Sasha Newton
“Mark Twain and other classics almost as good as new.”
Advertising Agency: DraftFCB, Lisbon, Portugal Creative Directors: Duarte Pinheiro de Melo, Luis Silva Dias Art Director: Ana Quina Copywriter: Viton Araujo Account Supervisors: Andrea Valenti, Pedro Santos
“There’s nothing like a good and long whiff of smoke.”
Advertising Agency: Giovanni+Draftfcb, Rio de Janeiro, Brazil Creative Director / Copywriter: Felipe Rodrigues Art Director: Felipe Gomes Illustrator: Estúdio Ícone
Advertising Agency: G2 Brasil, São Paulo, Brazil Executive Creative Director: Carlos Silvério Creative Director: Cristiane Albano Art Director: Fernando Farillo Copywriter: Cristiane Albano Photographer: Ricardo De Vicq Account Supervisors: Sérgio Brandão, Eduardo Teixeira, Flavia Mantovanini Art Buyer: Soraya Borges Additional credits: Burti
Advertising Agency: DDB, Brazil Creative Directors: Sergio Valente, Marco Versolato, Wilson Mateos, Luciano Lincoln Art Director: Leonardo Rotundo Copywriter: Fred Sekkel Illustrators: Marcos Falcão, 6B Estúdio Photographer: Ricardo Barcellos Account Supervisors: Mônica de Carvalho, Andrei Croisfelt, Daniel Malavazzi, Adriana Barreto
“Panasonic Flat Technology. No rotating plate. More internal space.”
Advertising Agency: G2 Brasil, São Paulo, Brazil Executive Creative Director: Carlos Silvério Creative Director: Cristiane Albano Art Director: Manuel Veiga Copywriter: Felipe Ribeiro Illustrator: Gelmi Estudio De Arte Account Supervisors: Sérgio Brandão, Paula Macedo Art Buyer: Soraya Borges
Dog owners in Russia do not clean shit after their pets. So in order to remind them doing it, we decorated trees in central Moscow parks and boulevards with bright-color handles on the chains, simulating flush water-closets (it is absolute symbols of a toilet in Russia). Right underneath this flush/chain we placed a small poster with our message. There were some bags attached to the poster – to simplify the task for the pet-owner. Overall 78 such posters were set up in central Moscow with almost 8 000 bags to use. Physically we helped to pick up at least 1 200 kilos of dog-shit from the boulevards of Moscow, plus the neighbors in a number of locations started to renew the supply of bags on the posters. Our program was retranslated by press and we also got the support from famous TV anchorman in the animal program on national TV.
Advertising Agency: JWT, Moscow, Russia Creative Director: Ivan Chimburov Art Director: Andrey Shtapauk Copywriters: Ivan Chimburov, Igor Zatevakhin Senior designer: Alexander Medvedev Strategic planning director: Andrey Slepchenko
With city populations on the rise, living spaces are becoming increasingly limited. IKEA believes that no matter how cramped your space, there’s always a solution. To demonstrate this, we built an entire IKEA store in a 300 x 250 pixel web banner. We targeted people looking for studio flats as well as one/two bedroom apartments by placing our tiny stores in the real estate section of community websites. As with our full size stores, shoppers were able to browse by department, choose and buy any of our products on display.
Advertising Agency: Propeg, Brazil Chief Creative Director: Ana Luisa Almeida Chief Executive Officer: Carlos Pereira Creative Director / Copywriter: Emerson Braga Creative Director / Art Director: Edson Rosa Director of Integration: Vitor Barros Planning Director: Melina romariz Manager Operations: Renata Matos Manager Account: Sheyla Rocha Manager Media: Maria José Executive Planning: Mylene Alves Executice Account: Raphaelly Farini Producer RTVC: José Oliveira / Paulo Pinto Production Company: Nove90 Director: John Oliveira Director of Photography: Lazaro Santana Preparation of Cast: Leonardo Duarte Producer Sound: Elos Studios Music Producer: Dito Martins, Flavio Morgade Approval: Caio Batista
Advertising Agency: DRAFTFCB, Lisbon, Portugal
Type of ad: Press campaign.
Creative Director: Duarte Pinheiro de Melo & Luis Silva Dias
Copywriter: Viton Araujo, & Samir Mesquita
Art Director: Ricardo Silveira & Rodrigo Burdman
Account Supervisor: Carlos Baptista & Sonia Gonçalves
“Solidarity. It begins by putting oneself in the shoes of the others.”
Advertising Agency: Euro RSCG, Brussels, Belgium Chief Creative Officer: Jean-Luc Soille Copywriters: Stephane Daniel Art Director: Hugo Battistel Account Director: Lia Delpierre, Julie Boghe Photographer: Lisa Carletta Retoucher: Antoine Meliste
Advertising Agency: King James, Cape Town, South Africa
Executive Creative Director: Alistair King
Creative Director: Matt Ross, Dan Pinch
Art Director: Moe Kekana, Karin Barry MCCormack
Copywriter: Paige Nick
Account Director: Melanie De Winnaar
Illustrator: Doug Powell
Account Manager: Stephanie Binns
