“Don’t take part in the crime
Illegal downloading kills games”
Advertising Agency: JWT, Tunisia
Executive Creative Director: El Zoghlami Ahmed
Art Director / Copywriter: Mohamed Salah Baccouche
Copywriter: Massaoud Sami
Art Director: Zrilli Nabil
Agency Producer: Jebnouni Soumaya
Photographer: Souissi Douraid
It’s a nice attempt, but it won’t have any impact. Kuddos to JWT, Tunisia for trying though. All the advertising in the world wouldn’t be able to convince the general populace to take a stance against getting quality content for nothing.
It also doesn’t help that they use established, big-wig names. Sure, there’s recognition, but who could feel bad for Nintendo, Scorsese or Elton John? They’ve made a fuckload of money already, they’re rich, and will continue to be so regardless of piracy. Those really being hurt are those just now entering the entertainment industry, especially music wise. Most musical artists get fuckall for their work and make most of their profits from merch and ticket sales.
These industries need to accept that piracy will continue to thrive and that if they want to keep making money they need to offer the consumer more incentive to give it. The oldest of these industries is only about 90 years old. That’s a pretty good run if you ask me, but inevitably times change, the market changes, and as a result, your approach needs to change as well.
Alan, the reason artists get shafted is because of recording labels. People don’t want their money going to these greedy corporations and for good reason. There are many artists who make their living with independent labels and an open mind on sharing.
Just look at Radiohead and Trent Reznor as examples.
These ads are just shameful. Good luck trying to get people to buy a $20 album from Sony Music—which infected people’s computers with spyware—after you call them criminals.
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