To mark the breast cancer awareness month, on the 30th of October at 8:05 AM, all radio stations in Israel, broadcasted only through the right speaker, in order to convey how it feels like to lose one side.
Advertising Agency: Gitam BBDO, tel aviv, Israel
Chief Creative Officer: Guy Bar
Copywriter: Ran Allon
Art Director: Tamar Dvir
Content Executive: Eyal Saada
Account Executive: Idit Zemmer
Production: Noga Sagi, Tali Sasson, Jessica Kälbermann