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Archive for April, 2012

Perfecthalf.com: Common Place

Perfecthalf.com is a bulgarian meeting site.

Advertising Agency: Baffi The Cinese, Sofia, Bulgaria
Creative Director: Georgi Parvanov
Art Director: Tsanko Vasilev
Copywriter: Plamena Balchik
Illustrator: Vitosha


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La Fabbrica di Nichi: Redistribution. It isn’t mathematical, it’s logical

La Fabbrica di Nichi is an italian political movement borne from people that share common social points of view and it has the purpose to innovate the Italian politics. The campaign “Redistribution. It isn’t mathematical, it’s logical.” wants make aware people and political class about an equal redistribution richness through a balanced system of wealth tax.

Advertising Agency: Mente Piperita, Milan, Italy
Copywriter: Elena Fiume
Art Director: Filippo Lorenzetti


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Benadryl Itch Stick: Son

Advertising Agency: JWT, Toronto, Canada
Executive Creative Directors: Martin Shewchuk. Paul Wales
Group Creative Directors: Craig Markou, Colin Winn
Art Director: Pepe Bratanov
Copywriter: Ryan Egan
Photographer: Philip Rostron, Instil Productions
Vice President Group Account Director: Monique Zarry
Group Account Director: Danielle Rice
Account Director: Krista O’Dea
Account Supervisor: Michael Epstein
Account Executive: Amanda Near


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Surfrider Foundation: Boot, Couch, Bottle, Shoe

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bottle_0

shoe_1

“Be proud. Beach cleanup days from 22nd to 25th of March.”

Advertising Agency: Y&R, Paris, France
Executive Creative Directors: Jorge Carreno, Robin de Lestrade
Art Director: Guillaume Auboyneau
Copywriter: Ugo Fossa, Eric Lavenac
Photographer: Ilario Magali
Account managers: Clément Chovin, Aure Tessandier


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Obut: Wasp, Grasshopper, Ants, Bug

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grasshopper

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bug

Obut is the brand N°1 in France for Pétanque Balls (bocci balls). The object of the game is to throw a metal ball as close as possible to a smaller wooden ball. In case it’s too close to call, measurements are necessary.

Advertising Agency: Y&R, Paris, France
Executive Creative Director: Jorge Carreno, Robin de Lestrade
Art Director: Louis Carpentier
Copywriter: Cedric Hamelin
Photographer: Marc Da Cunha Lopes
Retoucher: Adrien Benard
Account managers: Amandine Frery, Nicolas Favier


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ADDA Tunisie: Mario, Scorsese, Elton

mario_0

scorsese

elton john

“Don’t take part in the crime
Illegal downloading kills games”

Advertising Agency: JWT, Tunisia
Executive Creative Director: El Zoghlami Ahmed
Art Director / Copywriter: Mohamed Salah Baccouche
Copywriter: Massaoud Sami
Art Director: Zrilli Nabil
Agency Producer: Jebnouni Soumaya
Photographer: Souissi Douraid


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Pepsi: The Pepsi Slavic Epopee


As part of Pepsi “Refresh your world” project, we asked 20 young Czech artists to “refresh” the famous “Slavic Epopee” by Alfons Mucha. Artists interpreted the original paintings to reflect different issues facing young people today.

Advertising Agency: Mark BBDO, Prague, Czech Republic
Creative Director: Sndrej Stuk
Art Directors: Ales Kolaja, Lubos Vacke
Copywriters: Jan Holecek, Iva Macku
Digital: Martin Kermes / 2fresh
Account Director: Mirka Korbelova
Account Manager: Sarka Sudova
Production: Jan Soupa, Savage
Executive producer: Jan Daczicky
Producer: Michaela Berkova
Director: Daniel Bird


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Pepsi: The Pepsi Slavic Epopee

pepsi polanska

pepsi kubicek

pepsi aargh

pepsi dowis

pepsi hynek

As part of Pepsi “Refresh your world” project, we asked 20 young Czech artists to “refresh” the famous “Slavic Epopee” by Alfons Mucha. Artists interpreted the original paintings to reflect different issues facing young people today.

Advertising Agency: Mark BBDO, Prague, Czech Republic
Creative Director: Sndrej Stuk
Art Directors: Ales Kolaja, Lubos Vacke
Copywriters: Jan Holecek, Iva Macku
Digital: Martin Kermes / 2fresh
Account Director: Mirka Korbelova
Account Manager: Sarka Sudova
Production: Jan Soupa, Savage
Executive producer: Jan Daczicky
Producer: Michaela Berkova
Director: Daniel Bird


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Hell tattoo studio: Hell Party 6

hell hannibal_print

hell freddy_print

hell jason_print

“The hardest party in town
Piercing, scarification, HELL Show, fetish, latex, bondage, sado maso, hard core, metal, drum’n’bass”

Advertising Agency: Mark BBDO, Prague, Czech Republic
Creative Director: Andrej Stuk
Art Director: Lubos Vacke
Copywriter: Tomas Novotny
Photographer: Jaroslav Moravec
Postproduction: Jaroslav Moravec


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Toku-Chan Korean BBQ House: Cow

cow_tokuchan

Advertising Agency: Grey, Tokyo, Japan
Chief Creative Officer: Kanji Miyagawa
Creative Director: Koichi Hosoya
Art Director: Daisuke Suzuki
Producer: Yuta Sato
Production company: Amana
Assistant Producer: Katsuro Okunuki
Retoucher: Kazuyo Ohi
Designer: Daisuke Suzuki


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UPP: Without Consent

upp_withoutconsent_url

“Everyday, the work of too many photographers is used without their consent.”

Advertising Agency: Herezie, Paris, France
Executive Creative Director: Andrea Stillacci
Copywriter: Jean-Laurent Py
Art Director: Sebastien Boutebel
Head of planning: Luc Wise
Print producer: Capucine Lhermitte
Retoucher: DOCS AD HOC
Credits photo: Denys Vinson / UPP


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Calgary Farmers’ Market: Sprinkler, Suntan, BBQ

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cfm_summer2

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Advertising Agency: Wax, Canada
Creative Director: Joe Hospodarec
Art Director: Brad Connell
Copywriter: Shannon King
Illustrator: Katherine Streete


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Hendrix Studios: Live Shower


HendrixStudio is musical rehearsal studios, where young bands perfect their skills. Problem: Musicians are tired and disincentivised to rehears over and over again. The bands split up. Goal: To inspire, restore power. Insight: Their dream is to become a rock star. Idea: Inspiring brand experience at the right time: cure for tiredness + dream renewed. Solution: HendrixLiveShower – unique bathroom curtain. Bathroom is a place where people sing. We created a curtain with a microphone and a crowd of thousands fans on it. Loyal HendrixStudio customers have received the HendrixLiveShower after their rehearsals. Results: Immediate reaction amongst HendrixStudio clients. The frequency of visits by regular customers rocketed 32% up and sales increased by 41%

Advertising Agency: Twiga, Moscow, Russia
Creative Director: Anna Gladkova
Art Director: Daniil Ryabota
Copywriter: Sergey Fedorov


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Hendrix Studios: Inflatable Guitar Room, Inflatable Guitar Garage

hendrixroom_eng

hendrixgarage_eng

“Get the real experience at Hendrix Studios”

Advertising Agency: Twiga, Moscow, Russia
Creative Director / Copywriter / Art Director: Anna Gladkova
Designer: Olga Azukina
Photographer / 3D Graphics: Roman Ryzhko
Production: Lummon studio


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You Move English School: Street, Factory

youmove_boxes_street

youmove_boxes_factory

Advertising Agency: Yeah!, Curitiba, Brazil
Creative Director: Sandro Serzedello
Art Director: Bruno Regalo
Copywriter: Fabiano Teixeira
Photographer: Flávio Zangrandi, Heitor Florence
Additional credits: Magma Image


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Mitsubishi Shogun Euro: Port, Farm

shogun

shogun2

“Carries your load. Carries your business.”

Advertising Agency: Clemenger BBDO Wellington, New Zealand
Executive Creative Director: Philip Andrew
Art Director: Michael de Tullio
Copywriter: Dan Moth
Agency Producer: Scott McMillian
Retoucher: Niels Hunefeld / Lightfarm Studios


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Suavitel Goodbye Ironing: Shark

suavitelgbi

“Don’t let ironing threaten your family time”

Advertising Agency: Y&R, New York, USA
Regional Executive Creative Director: Gloria de la Guardia
Creative Director: Marco Walls
Art Director: Hanso Lee
Copywriter: Gerard Garolera
Account Director: Ranjana Choudhry


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Scion iQ: Dudes ‘n’ Donuts, Cops ‘n’ Donuts, Bikers ‘n’ Donuts, Babes ‘n’ Donuts


Advertising Agency: ATTIK, USA
Executive Creative Director: Simon Needham
Creative Director: Ron Lim
Art Director: Mike Cornell
Copywriter: Andy Sciamanna
Sr. Broadcast Producer: Patty Lum
Production Company: Blueyed Pictures
Director: Simon Needham
Director of Photography: Simon Thirlaway
Executive Producer: Jamee Natella
Producer: Jon Goldberg
Editorial Company: General Editorial
Editor: Matt Dunlap
Executive Producer: Robert Parker
Music / Sound Design Company: Music Collective
Executive Producer: Levon Broussalian


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