Advertising Agency: King James, Cape Town, South Africa
Executive Creative Director: Alistair King
Creative Director: Matt Ross, Dan Pinch
Art Director: Moe Kekana, Karin Barry MCCormack
Copywriter: Paige Nick
Account Director: Melanie De Winnaar
Illustrator: Doug Powell
Account Manager: Stephanie Binns
For the launch of its brand new ad promoting its 2sec tents, the brand Quechua had the idea to show in preview its commercial on its Fan Page by leveraging the new Facebook Timeline. You only have to load the different images composing the ad by scrolling down; then once at the bottom, you just have to press shift + space or scrolling up in order to see the animatin begin like a stop motion. A simple but very original way to use Facebook timeline that gives the idea of the possibilities it offers.
Advertising Agency: Y&R, South Africa Chief Creative Officer: Graham Lang Copywriters: Nkanyezi Masango, Werner Marais Art Director: Ntobeko Ximba Account Director: Ashleigh Lambert Photographer: Antonia Steyn Stills Producer: Ashleigh Hamilton
Accidental Investing isn’t something anyone sets out to do. In fact, most people don’t even realize they’re doing it. This campaign dramatizes some of the hidden dangers that may be lurking in peoples’ investment portfolios.
Advertising Agency: Leo Burnett, Chicago, USA Chief Creative Officer: Susan Credle Creative Directors: Eric Routenberg, Sarah Block Art Directors: Travis Lampe, Sarah Block Copywriters: Desmond Lavelle, Eric Routenberg Photographer: Anthony Arciero Digital Studio: Studio One East Producer: Tom Kakos Senior Designer: Eing Omathikul
Problem: Cityoga studio noticed that new students often quit before completing their first month of classes. When asked why, their insight was revealed: they didn’t see quick results after the first few classes.
Solution:To prove that yoga brings results from day one, we created special Yoga Progress Pants that allowed new students to visibly measure their stretching progress. Every time they practiced, they could measure with the printed ruler how far their fingers, chest or nose reached. Witty phrases challenged them to stretch further and thus continue practicing at Cityoga. Results: After the promo Cityoga reduced the number of new students who quit: every third beginner continued practicing after the first month of classes.
Advertising Agency: Lowe Adventa, Moscow, Russia Creative Directors: Bruno Ribeiro, Andreas Mielenhausen Art Director: Michael Druzhinin Copywriter: Svetlana Popova
Advertising Agency: Saatchi & Saatchi NY, USA Agency Producer: Lynn Appel Art Director: Jared Creason Editorial: No6 Edit Bicoastal Editor: James Duffy Assistant Editor: Ryan Bukowski Editorial Executive Producer: Toni Linpari Colorist: Tom Poole, Company 3 Sound Design: Henryboy Audio Post: Sonic Union Mixer: Steve Rosen Director: Rob Zombie
Point P sells building material for professionals, arrangement outside, stone floor, parquet, joinery, equipment. The campaign announces the release of its new catalog.
Advertising Agency: Euro RSCG, Paris, France Creative Director: Hugues Pinguet Art Director: Thomas de Belleville Copywriter: Dimiti Hékimian Illustrator 3D: Philippe Porceillon / Visuelys Retouchers: La souris sur le gâteaux Art buyer: Isabelle Baud
Advertising Agency: Cheil Worldwide Seoul, South Korea Creative Director: Hui-Kang Yea
Art Director: Giho Lee
Copywriter: Giho Lee
Graphic Designer: Hee-Chan Yang VFX Designer: Yong-Kyu Lee
“The importance of who you are weighs more than what you have”
Advertising Agency: Tapsa, Madrid, Spain
Executive Creative Directors: Adolfo Gonzalez, Tute Ostiglia
Creative Director: Adrián Rios
Copywriters: Juan Cenóz, Javier de la Vara
Art Directors: Raul Barbolla, Miguel Ángel Molina,
Illustrator: Eduardo Diaz Bourgeot
Photographer: Eduardo Diaz Bourgeot
The once beautiful wetland of the Niger Delta has been devastated by decades of pollution and neglect. Shell is one of a number of oil companies operating in the Niger Delta, where there has been 2,000 major oil spills, ruining the lives of the millions of people who live in the region. Shell cannot be allowed to get away with it. It is their leaks that have caused the problem, and it is time they cleaned up their mess and adequately compensated the people of the Niger Delta.