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Archive for April, 2012

Mint Vinetu Bookstore: Books Change With You

“Books change with you. Re-read your favorites at Mint Vinetu”

Advertising Agency: New!, Vilnius, Lithuania
Creative Director: Mantas Maciulskis
Art Director: Migle Rudaityte
Copywriter: Andrius Kazlauskas
Illustrator: Josephin Ritschel


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Kulula Airlines: Fourth Wife

Advertising Agency: King James, Cape Town, South Africa
Executive Creative Director: Alistair King
Creative Director: Matt Ross, Dan Pinch
Art Director: Moe Kekana, Karin Barry MCCormack
Copywriter: Paige Nick
Account Director: Melanie De Winnaar
Illustrator: Doug Powell
Account Manager: Stephanie Binns


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Voz da Comunidade: Child

Advertising Agency: 11:21, Sao Paulo, Brazil
Crestive Director: Gustavo Bastos
Art Director: Kaike Bastos, Paulo Franco
Copywrigter: Gustavo Bastos
Producton Company: Digigraph
Director: Gustavo Bastos, Kaike Bastos, Paulo Franco
Editor: Kaike Bastos
Sound Design: Silence


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Claro: Rock in Rio

“Share the Best of Rock at the Speed of Punk Rock.”

Advertising Agency: Ogilvy, São Paulo, Brazil
Chief Creative Officer: Anselmo Ramos
Creative Directors: Cláudio Lima, André Kirkelis
Art Directors: Vinícius Valeiro, Giovanni Muratori
Copywriter: Rodrigo Bréscia
Illustrator: Tiago Hoisel, Valdeir Rocha


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Upload Cinema: Ninja, Babies, David

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babies

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Advertising Agency: Lola, Madrid, Spain
Excecutive Creative Directors: Chacho Puebla, Jorge Lopez
Creative Directors: Sito Morillo, Nacho Oñate, Nestor Garcia
Art Director: Gilberto Barros
Copywriter: Camila Ferraro


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Quechua: Facebook Timeline


For the launch of its brand new ad promoting its 2sec tents, the brand Quechua had the idea to show in preview its commercial on its Fan Page by leveraging the new Facebook Timeline. You only have to load the different images composing the ad by scrolling down; then once at the bottom, you just have to press shift + space or scrolling up in order to see the animatin begin like a stop motion. A simple but very original way to use Facebook timeline that gives the idea of the possibilities it offers.

Advertising Agency: Fred & Farid, France


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Ambi Pur: Absorbs Odours Tulip, Absorbs Odours Peony, Absorbs Odours Rose

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absorbs_odours_peony

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Advertising Agency: Grey, Moscow, Russia
Creative Director: Eldar Gincharadze
Creative Group Heads: Alina Mironicheva, Julian Suetin
Art Director: Julian Suetin
Copywriters: Ildar Agapov, Irina Bykova, Irina Denisenko
Illustrator: Konstantin Portnoy


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Pedal Power: Son, Father, Widow

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pedal_power_father

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Advertising Agency: Y&R, South Africa
Chief Creative Officer: Graham Lang
Copywriters: Nkanyezi Masango, Werner Marais
Art Director: Ntobeko Ximba
Account Director: Ashleigh Lambert
Photographer: Antonia Steyn
Stills Producer: Ashleigh Hamilton


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Nomad Skateboards: Zeppelin, Atomic Model, In Your Face

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atomicmodel

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Advertising Agency: Lola Madrid, Spain
Executive Creative Directors: Chacho Puebla, Jorge Lopez
Creative Directors: Eduardo Martinez Gil, Juan Sevilla, Juan Christmann
Art Directors: Eduardo Martinez Gil, Juan Sevilla
Copywriter: Juan Christmann


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Invesco: Fuse, Box Trap, Toxic Waste, Pothole, Gator, Board

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inv_in_toxic_waste

inv_in_pothole

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inv_in_2x4_board

Accidental Investing isn’t something anyone sets out to do. In fact, most people don’t even realize they’re doing it. This campaign dramatizes some of the hidden dangers that may be lurking in peoples’ investment portfolios.

Advertising Agency: Leo Burnett, Chicago, USA
Chief Creative Officer: Susan Credle
Creative Directors: Eric Routenberg, Sarah Block
Art Directors: Travis Lampe, Sarah Block
Copywriters: Desmond Lavelle, Eric Routenberg
Photographer: Anthony Arciero
Digital Studio: Studio One East
Producer: Tom Kakos
Senior Designer: Eing Omathikul


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Cityoga: Yoga Progress Pants

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Problem: Cityoga studio noticed that new students often quit before completing their first month of classes. When asked why, their insight was revealed: they didn’t see quick results after the first few classes.

Solution:To prove that yoga brings results from day one, we created special Yoga Progress Pants that allowed new students to visibly measure their stretching progress. Every time they practiced, they could measure with the printed ruler how far their fingers, chest or nose reached. Witty phrases challenged them to stretch further and thus continue practicing at Cityoga. Results: After the promo Cityoga reduced the number of new students who quit: every third beginner continued practicing after the first month of classes.

Advertising Agency: Lowe Adventa, Moscow, Russia
Creative Directors: Bruno Ribeiro, Andreas Mielenhausen
Art Director: Michael Druzhinin
Copywriter: Svetlana Popova


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Amdro Ant Bait: Death Note


Advertising Agency: Saatchi & Saatchi NY, USA
Agency Producer: Lynn Appel
Art Director: Jared Creason
Editorial: No6 Edit Bicoastal
Editor: James Duffy
Assistant Editor: Ryan Bukowski
Editorial Executive Producer: Toni Linpari
Colorist: Tom Poole, Company 3
Sound Design: Henryboy
Audio Post: Sonic Union
Mixer: Steve Rosen
Director: Rob Zombie


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Carrefour Market: Back to 1961

Advertising Agency: Saatchi & Saatchi, Milan, Italy
Executive Creative Director: Agostino Toscana
Creative Directors: Agostino Toscana, Alessandro Orlandi
Art Directors: Paolo Montanari, Stefano Perrone
Copywriters: Paola Rolli, Matteo Maggiore


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Point P New Catalog: Flat, Living Room, Stairs, Terrace, Bathroom

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Point P sells building material for professionals, arrangement outside, stone floor, parquet, joinery, equipment. The campaign announces the release of its new catalog.

Advertising Agency: Euro RSCG, Paris, France
Creative Director: Hugues Pinguet
Art Director: Thomas de Belleville
Copywriter: Dimiti Hékimian
Illustrator 3D: Philippe Porceillon / Visuelys
Retouchers: La souris sur le gâteaux
Art buyer: Isabelle Baud


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Binggrae Banana flavored milk: Grassland, Farm

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“Banana flavored milk.”

Advertising Agency: Cheil Worldwide Seoul, South Korea
Creative Director: Hui-Kang Yea
Art Director: Giho Lee
Copywriter: Giho Lee
Graphic Designer: Hee-Chan Yang
VFX Designer: Yong-Kyu Lee


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Hasbro Playscool: 60 years couple

Advertising Agency: DDB, Paris, France
Executive Creative Director: Alexandre Hervé
Copywriter: Pierre-Antoine Dupin
Art Director: Frédéric Lahache
Photographer: Roberto Badin
Illustration: Alexis Taieb
Account Supervisor: Marie-Laure Dangeon, Juliette Ferré, Florentine Baron, Julie Garguillo, Charlotte Drago
Advertiser’s Supervisor: Pierre Laura, Cyrille Guérin, Sylvaine Gomez, Florence Gaillard


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Interflora: Motorcycle, Yacht, House

“The importance of who you are weighs more than what you have”

Advertising Agency: Tapsa, Madrid, Spain
Executive Creative Directors: Adolfo Gonzalez, Tute Ostiglia
Creative Director: Adrián Rios
Copywriters: Juan Cenóz, Javier de la Vara
Art Directors: Raul Barbolla, Miguel Ángel Molina,
Illustrator: Eduardo Diaz Bourgeot
Photographer: Eduardo Diaz Bourgeot


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Amnesty International: Livelihoods

The once beautiful wetland of the Niger Delta has been devastated by decades of pollution and neglect. Shell is one of a number of oil companies operating in the Niger Delta, where there has been 2,000 major oil spills, ruining the lives of the millions of people who live in the region. Shell cannot be allowed to get away with it. It is their leaks that have caused the problem, and it is time they cleaned up their mess and adequately compensated the people of the Niger Delta.

URL: amnesty.org.uk/shell


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