Vanity Fair: Wall, Vending Machine, Kiosk
Advertising Agency: The Richards Group, Dallas, USA
Creative Directors: Dennis Walker, Ron Henderson
Art Director: Kiran Koshy
Copywriter: Sue Batterton
Photographer: Liz Von Hoene
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Archive for April, 2012
LEGO: Builders of Sound
Brief:
Create excitement for LEGO Star Wars around the premiere of Star Wars Episode 1 in 3D.
Idea:
We also brought LEGO to a new dimension: By turning LEGO into music – with a gigantic street organ consisting of 20,000 LEGO Star Wars bricks. These were arranged in such a way that they played the Star Wars theme tune when the crank was turned – while at the same time showcasing the sets we wanted to promote, integrated into four fascinating Star Wars worlds (Hoth, Tatooine, Endor and the Death Star).
Around the time of the premiere, the organ was displayed in cinemas and at special events all over Germany. Fans could play it themselves and order the sets built on the organ via a QR-Code and a microsite.
Advertising Agency: Serviceplan, Munich, Germany
Chief Creative Officer: Alex Schill
Executive Creative Director: Matthias Harbeck
Creative Director: Oliver Palmer, Alexander Rehm
Art Director: Andreas Balog, Marijo Sanje
Graphic Design: Anna Tracy Wodera
Copywriter: Nicolas Becker, Lorenz Langgartner
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Honda CR-V: Conveyor
The incredibly fuel-efficient CR-V gets 100km of driving per 7.8L. This was demonstrated with 1:32 scale models running continuously on grocery store conveyor belts. Each car was mounted on the side of a grocery belt so that its wheels turned as the conveyor belt moved forward. On the divider bars, people would read the pay-off message, “With exceptional fuel economy, the CR-V keeps going.”
Advertising Agency: Dare, Vancouver, Canada
Creative Director: Rob Sweetman, Bryan Collins
Art Director: Addie Gillespie, Mia Thomsett
Copywriter: Addie Gillespie, Mia Thomsett
Videographer: Clinton Hussey
Account Services: Suzanne Carrier
Print Production: We The Collective Design Inc.
Producer: Jeremy Burrows
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Berlitz: Calendar
Advertising Agency: Full Jazz Propaganda, São Paulo, Brazil
Creative Director: Luiz Lobo
Copywriter: Daniel Vasco
Art Director: Alexandre Tobio
Illustrator: Pict Estúdio
Photographer: Pict Estúdio
* * * ½
Tang Remix: Roller Coaster
Roller Coaster is a commercial in which Tang invites to create new blends of flavors, in a very innovative way: children choose two of the six new flavors of TangRemix and the roller coaster’s movements help to create the flavor selected. Once the game has finished, everyone has its own Tang Remix, out of 15 possible combinations.
Advertising Agency: Ogilvy, Buenos Aires, Argentina
General Creative Directors: Maximiliano Maddalena / Javier Mentasti
Head of Art: Diego Grandi
Account Manager: Guadalupe Acuña
Account Supervisor: Alan Ehrenhaus
Account Executive: Tamara Levi
Head of Production: Valeria Pinto
Producer: Alejandro Travaglini
Production Company: Rebolución
Director: Nicolás Nubile
Post Production: Luis Staffolani
Music: Orange House
Responsible for the client: Federico Andino, Andrés Guaragna
* * * ½
Loctite Super Glue: Second Chance
Advertising Agency: DDB, Mexico
Chief Creative Officers: Walter Aregger, Hernán Ibarra
Creative Director: Pablo Maldonado, Hache
Copywriter: Pablo Maldonado
Art Director: Hache
Production Manager: Marcelo Genel
Photographer: Juan Salvarredy
Other: Quintaro Maki
Account Executive: Matías del Campo
* * * *
Honda CR-V: Translucent Paper, Yo Man, New Puppy, Meat Buffet, Hate Auto Correct, Rear View Camera, Least Expecting It
Advertising Agency: Dare, USA
Creative Directors: Rob Sweetman, Bryan Collins
Art Directors: Addie Gillespie, Mia Thomsett
Copywriter: Addie Gillespie, Mia Thomsett
Photographer: Clinton Hussey
Account Services: Suzanne Carrier / Elvis Communications
Print Production: We The Collective Design Inc.
Producer: Jeremy Burrows
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Marvin Magazine: Radiohead, The Smiths, Animal Collective, Kanye West, Nirvana
Advertising Agency: LatinWorks, Austin, USA
Chief Creative Officer: Sergio Alcocer
Creative Directors: Rodrigo Rothschild, Victor Rojas
Art Directors: Victor Rojas, Javier Viramontes
Copywriter: Rodrigo Rothschild
Account Manager: Christy Kranik
Agency Producer: Michael Mclaughlin
Production Company: Boxer Films
Director: Rodrigo Garcia Saiz
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Sharpie: Match, Stick, Tower
“Sharpie. Ultra fine point.”
Advertising Agency: Giovanni+Draftfcb, São Paulo, Brazil
Creative Director: Benjamin Yung Jr., Cassio Zanatta
Copywriter: Marcelo Jun Sato
Art Director: Henrique Del Lama
Planners: Pedro Cruz, Cinthia Kim, Pedro Schneider
Photographer: Lucio Cunha
Illustrators: Fabio Vido, Indio San
Account manager: Luciana Ribeiro
Art Buyer: Tina Castro
Account supervisor: Nilton Bonini
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AvioTur Tourism: Museum, Alley
“You better run.
AvioTur Last minute flights.”
Advertising Agency: ageisobar, São Paulo, Brazil
Creative Director: Carlos Domingos
Art Directors: Henrique Mattos, Cristiano Rodrigues
Copywriter: Daguito Rodriguess
Illustrator: SuperLudico
* *
Mentholatum Whitening Hand Veil: Swan, Rabbit, Pigeon
Advertising Agency: TBWA\ Hong Kong
Executive Creative Director: Mark Ringer
Creative Directors: Ken Hui, Mike Wu
Art Directors: Ken Hui, Jacqueline Hung, Joe Chow
Copywriter: Mike Wu
Illustrator: Bon Leung
Photographer: Ricky Wong / Redtangle
* * ½
Kopenhagen: Sacred Easter
“Kopenhagen Classic Egg.
Easter more sacred.”
Advertising Agency: RAI, São Paulo, Brazil
Creative Director: Camila Maschieto
Art Directors: Rafael Uyeda, Marcelo Coutinho
Copywriter: Cristiano Sartori
Photographer: Stefan Susemihl
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Livrarias Curitiba: Games, Crisis, Apocalypse
“Games 2012. I am athlete. I am amateur. I am professional. Books for all points of view.”
Agency Agency: Brain Box Design, Brazil
Creative Directors: Marcos Minini, Renato Cavalher
Art Director: Marcos Minini
Copywriters: Marcos Minini, Renato Cavalher
Illustrator: Murilo Viviurka Marcondes
Photographer: Stock
* ½
Ford: Smells New
Ford Selección the brand of used car of Ford wanted to bring back the same excitement to their used that the new one have. The idea was easy, add them Smell New, not just an advert but the full sensation of be the first one that uses that car.
Advertising Agency: Bassat Ogilvy, Madrid, Spain
Creative Director: Alvar Suñol
Art Director: Alberto Espeja
Copywriter: Gonzalo Urbez
* * *
Jeep Grand Cherokee: Monkey, Bear
“Jeep Grand Cherokee Limited. With rear park assist system.”
Advertising Agency: Publicis, Montreal, Canada
Creative Director: Nicolas Massey, Carl Robichaud
Art Director: Julien Thiry
Copywriter: Florence Majérus
Photographer: Jean-Marie Wives
Art Buyer : Anne Lecerf, Pauline Auzou
* * * ½
Varta: Apocalypse
Rationale:
Varta came out with a very strong proposition for their professional range of flashlights: an extremely resistant, virtually (and even practically) indestructible flashlight. Built from a special aeronautical aluminum, this flashlight can withstand a 9-meter fall, being run over by a loaded truck or swimming in the water.
We dramatize the ultimate destruction, as there is only one thing that will survive it: Varta’s indestructible flashlight.
Idea:
Apocalypse-proof.
Advertising Agency: Publicis Bucharest, Romania
Chief Creative Officer: Razvan Capanescu
Art Director: Cristian Anton
Digital Artist: Cristian Anton
Copywriter: Razvan Capanescu
* * ½
Romanian Police: Truck, Ditch, Tree
Rationale:
In Romania, the number of accidents involving drivers who are texting behind the wheel is increasing alarmingly.
The Romanian Police wants to raise awareness around the issue, especially towards the executive type (owners of a smartphone) who regard themselves as multitasking.
Idea:
Therefore, we create a “reader’s” campaign. We’ve inserted the danger into a driver’s text message, suggesting the sudden accident in typo as it happens on the road.
“Texting while you drive will end badly. Don’t.”
Advertising Agency: Publicis Bucharest, Romania
Agency website: www.facebook.com/PublicisBucharest
Chief Creative Officer: Razvan Capanescu
Art Director: Dragos Ometita
Retoucher: Dragos Ometita
Copywriter: Andy Daniluc
Account Director: Emanuela Ionescu
* * * * ½
Sky Cinema: Sky’s Santas Team
To reinforce Sky’s position as a cinematic authority, over the Christmas period, we realised a rich media campaign composed of high-impact formats in which cinematic Santas invade the pages in a spectacular fashion. Also, we released a Facebook Connect application that allows users to send truly spectacular greetings cards: a ‘Godfather’ Santa, Don Natale, is the carrier of a Christmas wish you can’t refuse.
Advertising Agency: M&C Saatchi, Milan, Italy
Creative Director: Luca Scotto Di Carlo, Vincenzo Gasbarro
Senior Art Director: Giuseppe Bizzarro
Senior Copywriter: Fabio Pedroni
Art Director: Lorenzo Picchiotti
Copywriter: Livio Basoli
Head Of Interactive Development: Stefania Sabbatini
Web Designer: Francesco Bagnato, Oliviero Piccoli, Luca Carsenzuola
Account: Margherita Zanvit, Alessandra Bortone
Developer: Mauro Piccin, Giorgio Gramegna (Purple Network), Mauro Mazzei (Purple Network)
Video Post Production: Lorenzo Giovannini (Air Atlantis)
Production Company: (h)films
Director: Vincenzo Gasbarro
* * ½
Earth Day: Tree, Bird, Fish
“It doesn’t have to end like this.”
Advertising Agency: DDB, Toronto, Canada
Creative Director: Denise Rossetto, Todd Mackie
Copywriter: Jordana Rapuch
Art Director: Loretta Lau
Associate Creative Director: Paul Riss, Adam Bailey
Illustrator: Kareena Zerefos
Typographer: Claire Reyes
Account Manager: Reshma Lalany
* * ½
MTV Exit Foundation: Hope
Advertising Agency: Colman Rasic, Sydney, Australia
Executive Creative Director: Dejan Rasic
Art Director: Derrick Kim, Dejan Rasic
Copywriter: Derrick Kim, Dejan Rasic
Illustrator: Aisha Lee
Designer: Aisha Lee
* * * ½
A&A Furnishers: Tinkerbelle, Blossom, Milly
Advertising Agency: Canvas, Cape Town, South Africa
Creative Director: Michael Ipp
Art Director: Brinke van Zyl
Copywriter: Dylan Rohleder
Account Director: Jackie St Clair Moor
Photographer: Graham Bartholomew
Retoucher: Graham Bartholomew
* * ½
Influvac: Park, Street, Park 2
Advertising Agency: Langland, United Kingdom
Executive Creative Director: Andrew Spurgeon
Art Director: Andy Barnard
Photographer: Nick Meek
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