Mentos Sour Marbels: Blackboard
Advertising Agency: Ogilvy, Mumbai, India
National Creative Director: Abhijit Aavasthi, Rajiv Rao
Art Director: Sameer Sojwal
Copywriter: Sameer Sojwal
Director: Porus Khareghat
* * * *
Archive for April, 2012
Match.com: True Love
“Find your true love wherever it may be.”
Advertising Agency: Binder Visão Estratégica, Brazil
Creative Directors: Chico Abréia, Marcos Apóstolo
Head of Art: Marcus Saulnier
Art Director: Rafael Pfaltzgraff, Oswaldo Sá
Copywriter: Gabriel Lepesteur
Art Buyer: Bianca Repsold, Maria Clara Queiroz, Carolina Nigro
Media team: Andrea Afonso, Andrea Corrado
Photographer : Artluz Studio
Client approval: Claudio Gandelman
* * * * ½
Maltin Power: Campeones
Advertising Agency: Mayo, Lima, Peru
Creative Director: Humberto Polar
Art Director: Ivan Tahara
Copywriter: Javier Castillo
Director: Sznak
DoP: Andres Mazzon
Production company: Plastilina Films
Executive producer: Jose Carlos Granados, Pedro Arostegui
* *
Make a Wish: The Force of Typography
These posters come from the great love of H-57 for Star Wars and typography. We chose the three most important characters from the saga of George Lucas’ – Star Wars (Darth Vader, Yoda and a Stormtrooper) and decided to only use typographic elements for our project. Thanks to the appreciation and support of Lucasfilm, posters were put up for sale on ebay, donating the entire proceeds to the Make-A-Wish Italy, non-profit organization that realizes the wishes of children with serious illnesses. Each individual character had 300 copies printed on paper, which were then stamped and numbered. A large event was then held in Milan where the special limited edition posters printed on canvas were sold (11 copies per character). The whole project was made possible thanks to the passion and commitment of Lucasfilm and Make-A-Wish Italy and also the generosity of all those who bought the poster. Thanks to all.
Advertising Agency: H-57 Creative Station, Milan, Italy
Creative Director: Matteo Civaschi, Gianmarco Milesi
Art Director: Anna Barisani, Alessandra Miatello, Elena Scanferla
Exhibition Manager: Francesco Guerrera (FirstFloorUnder.com)
Photographer: Alice Pedroletti, Luca Fontana
Account Director: Sabrina Di Gregorio
Motion Graphic: Matteo Inchingolo
* * ½
Hooters Happy Hour: Camouflage
Advertising Agency: Ogilvy, Guatemala
Chief Creative Officer: Ramiro Eduardo
Executive Creative Director: Miguel Mayen
Creative Director: Herberth Monterroso
Art Director: Francisco Coutiño
Copywriter: Roberto Gomez
Advertiser’s Supervisor: Javier Morales
Planner: Maria Andrea Salvado
Account Manager: Tete Del Cid
Account Supervisor: Antonieta Contreras
* * * ½
Latinstock: Noah’s Ark, Little Red Riding Hood, Romeo and Juliet
“Images that tell everything.”
Advertising Agency: DDB, Sao Paulo, Brazil
Creative Director: Sergio Valente, Marco Versolato, Gustavo Victorino, Moacyr Neto
Art Director: Mozar Gudin
Copywritter: Tomás Correa
Account Supervisor: Mônica de Carvalho, Andrei Croisfelt, Daniel Malavazzi, Adriana Barreto
Media: Mônica de Carvalho, Patrícia Muratori, Soraya Sobral
Art Buyer: Clariana Costa, Alessandra Salles
Graphic Producer: Clariana Costa, Anelito Nóbrega
* * * ½
Urgence Darfour: Flyer
“Sing the petition, and send the dictator behind bars”
OBJECTIVE:
To maximize signatures for the petition issued by theassociation, Urgence Darfour, in order to bring to the International CriminalCourt the Sudanese President Omar Al Bashir, who is charged with war crimes, crimesagainst humanity and genocide.
The campaign started with a viral video and an onlinepetition. However, we soon realized we were missing a very important part ofthe target audience: people that are seriously involved in the cause, and yet arenot comfortable with using the Internet, and also activists taking part inmeetings and demonstrations, who get enthusiastic about the cause but thenforget to sign the petition online. We need to make these people sign easily,and immediately.
IDEA:
So we decided to create a “classical” flyer, like the flyersassociations normally distribute to activists.
However, this time, the flyer concealed a fatal trickfor the dictator, and something of real, tangible interest for the activists: bysigning and sending the petition, people literally, and immediately, “send himbehind bars”.
RESULTS:
Urgence Darfour diffused the flyer during the officiallaunch of the campaign, and then during each of the association’s demonstrationsand meetings in France.
In less than a week, Urgence Darfour received hundredsof signed coupons, and several congratulations from activists and associations onthe efficiency of this alternative – and yet classical – medium.
Advertising Agency: TBWA Being, Paris, France
Creative Director: Thierry Buriez
Art Director: Julien Chiapolini
Copywriter: Riccardo Fregoso
Illustration: Scott Benson
* * * *
Champion Sprayon Fresh Carpet: Sheep, Sewage
Advertising Agency: Grey, Dubai, UAE
Executive Creative Director: Alisdair Miller
Copywriter: Mohanad Shuraideh
Associate CD / Art Director: Mohanad Shuraideh
Photographer: Graham Tooby
Illustrator: Loupe Imaging
* * * ½
Organ Donor Foundation: Parachuter, Surfer
Advertising Agency: Lowe Cape Town, South Africa
Executive Creative Director: Kirk Gainsford
Art Directors: Brendan Hoffmann, Lisa Hodgskiss, Dane Alexander
Copywriter: Natalie Rose
Photographer: Gerard Turnley
Retoucher: Rob Frew
* *
Effen Vodka: Inspired By Design – Soren Røse, Inspired By Design – Rami Kashou, Inspired By Design – Jessica Walsh
EFFEN is a premium vodka that was born out of design. It is inherent in the brand’s DNA and is the vodka of choice for those who care about style. This campaign highlights and promotes designers that are representative of EFFEN and share our passion for chic and innovative design.
Advertising Agency: Euro RSCG, Chicago, USA
Chief Creative Officer: Jason Peterson
Associate Creative Directors: Baptiste Limb, Ecole Weinstein
Senior Art Director: Rei Young
Photographer: Kenneth Cappello
* * ½
Beleza Natural: Serpentina, Enrolado
“Carnival, summer and perfect curls: This is the real trio elétrico”
Advertising Agency: Percepttiva, Rio de Janeiro, Brazil
Creative Directors: Rodrigo Saduh, Daniel Bradock
Art Director: Pedro Dourado
Copywriter: Priscilla Paranhos
Illustrators: Sirley Filho, Pedro Dourado, Priscilla Paranhos
Photographer: Ricardo Gabriel
Additional credits: Jorge Covelo
* * *
Bayer Leverkusen: FC Bayern Munich – We Are Someone Too, FC Barcelona – David Vs. Goliath
Advertising Agency: M&C Saatchi Berlin, Germany
Creative Directors: Bjoern Bremer, Lars Boecking
Copywriter: Sebastian Graef
Art Director: Martin Hoeft
Client Team Director: Meinolf Sprink
Illustrator: Sascha Westphal
Lead Animator: Patrick They
Account team: Dijana Imamovic, Henrik Niehus
* ½
Reading is Fundamental: Book People Unite
Today Reading Is Fundamental (RIF), the largest children’s literacy nonprofit in the country, is launching “Book People Unite,” a bold awareness campaign to focus a spotlight on children’s literacy nationwide. The campaign, anchored by a new Public Service Announcement (PSA) with beloved book characters and a star-studded soundtrack, aims to spark a movement to put books in the hands of children who need them most. The PSA is a collaboration among RIF, the Library of Congress and the Ad Council and was created by Mother New York.
Advertising Agency: Mother, New York, USA
* * * *
Degree: Hamster Wheel
Advertising Agency: Deutsch, New York, USA
Chief Creative Officer: Greg DiNoto
Senior Producer: Josh Litwhiler
Group Creative Director: Morgan Carroll, George Decker
Associate Creative Director: Judd Counsell
Director of Integrated Production: Joe Calabrese
Art Director: Tim Hancock
Production Company: Biscuit
Executive Producer: Holly Vega
Producer: Kathy Rhodes
Production Supervisor: Niko Whelan
Director: Aaron Stoller
DOP: Jeff Cutter
Production Designer: Brock Houghton
Editorial Company: Cutting Room
Editorial Company EP: Melissa Lubin
Producer: Stacey Suplizio
Editor: Chuck Willis
Assistant Editor: Michael Ramirez
Post Production Company: MassMarket
Executive Producer: Nancy Nina Hwang
VFX Producer: Katie Boote
VFX Supervisor: Jamie Scott
Lead Flame Artist: Jamie Scott
Flame Artists: Hyunjeen Lee, Evan Schoonmaker, Susanne Scharping, Kirk Balden
Telecine Company: Company 3
Colorist: Tom Poole
Audio Production Company: Audio Engine
* *
Ray-Ban: Volunteer, Lovers, Dancing, Short Skirt, Kiss, Rainstorm, Rapper
Advertising Agency: Marcel, Paris, France
Executive Creative Director: Erik Vervroegen
Worldwide Creative Director: Erik Vervroegen
Head of strategic Planning: Rob Klingensmith
Worldwide Account Director: Alberto Scorticati
Creative Director: Dimitri Guerassimov, Eric Jannon
Art Director: Bastien Grisolet, Anaïs Boileau, Souen Le Van
Copywriter: Martin Rocaboy
Account Director: Shannon Eddy
Account Executive: Julie Amen, Rodolphe Pedrono
Global Print Manager: Jean-Luc Chirio
Art Buyer: Lauriane Dula
Executive Producer: Thomas Geffrier
Photographer: Mark Seliger
Producer: Ruth Levy
Costume Designer: Arianne Phillips
Hair Stylist: Terry Millet
Make-up Artist: Kathy Jeung
Set Designer: Rick Floyd
* * * ½
LG Home Theater 3D: Different Sides
“Home theater 3D sound LG.
Every side of the sound.”
Advertising Agency: Y&R, Sao Paulo, Brazil
Chief Creative Officer: Rui Branquinho
Creative Directors: Rui Branquinho, Flavio Casarotti, Victor Santanna, Jorge Iervolino
Art Director: Guilherme Rácz
Copywriter: Lucas Casão
Photographer: Lúcio Cunha
Art Buyer: Monica Beretta
Print Agency Producers: Elaine Carvalho, Flavio Zamboni
Account Managers: Valeria Ordonhez, Sandra Borges, Julia Altenhofen
Planner: Fernanda Flandoli, João Gabriel, Rafael Rossi
Media team: Gustavo Gaion, Gabriela Ben David
Client approval: Pablo Vidal
* * * *
TAM Airlines: Kitchen
“The best food in the sky.”
Advertising Agency: TBWA, Santiago, Chile
General Creative Director: Eduardo Novión
Creative Director: Enrique Zuñiga
Art Directors: Daniel Gómez, Natalia Noerr
Copywriter: Matías Roa
Retoucher: Osvaldo Salazar
Photographer: Pato Pescetto
* ½
Coca-Cola: Picture Album
“Football stars 50cm before becoming football stars.”
Advertising Agency: McCann Erickson, Madrid, Spain
Creative Directors: Jon Lavín, Raquel Martinez
Art Director: David Valgañón, Marta Rabadán
Copywriter: Ana Gañán
Disigners: Rafael Quilez, Pablo López Fernández, David Valgañón
Account Director: Javier Pascual
Production Company: Essencial Producciones
Art Buyer: Juan Pacheco
Photographer: Fernando Maselli
* *
Doritos Jacked: Joyride
Advertising Agency: Goodby, Silverstein & Partners, USA
Executive Creative Director / Associate Partner: Rick Condos
Associate Creative Directors: Erik Fahrenkopf, Anthony DeCarolis
Copywriter: Jon Kallus
Art Director: Nicolas Randall
Director of Production/ Associate Partner: Cindy Fluitt
Executive Producer: Hilary Coate
Producer: Sara Krider
Account Director: Michael Crain
Assistant Account Manager: Sharon Byer
Assistant Account Manager: Kyle Walsh
Operations Director: Neil Maciejewski
Business Affairs Managers: Ken Rongey, Karen Keoleian
Production Company: Biscuit Filmworks
Director: Tim Godsall
Managing Director: Shawn Lacy
Executive Producer: Holly Vega
Line Producer: Kathy Rhodes
Director of Photography: Jeff Cutter
Production Designer: Brock Houghton
Editorial Company: Arcade
Editor: Stewart Reeves
Executive Producer: Deanne Mehling
Producer: Kirsten Thon / Webb
Assistant Editor: Luke McIntosh
Telecine: Company 3
Colorist: Sean Coleman
Executive Producer: Rhubie Jonanov
Producer: Matt Moran
Music License: Extreme Production Music
Post Production/VFX Company: Method Studios
VP of Production:Gabby Gourrier
EP: Stephanie Gilgar
VFX Producers: Darcie Muangman, Pip Malone
VFX Coordinator: Anastasia von Rahl
VFX Supervisor: Sean Faden
Compositor: Toby Brockhurst, Noah Caddis, Jay Hawkins
CG: Todd Herman, Alejandro De La Garza, David Lo, Luis Rodriguez
Matte Painting: Amy Paskow and Zach Christian
Paint: Jay Shindell
Roto: Mark Duckworth, Frida Sahono / Joswik
Sound Design Company: Henryboy
Sound Designer: Bill Chesley
Producer: Kate Gibson
Recording Studio: Lime Studios
Mixer: Loren Silber
* * * ½
