Absynthe Minded is a pretty big band in Belgium, but still an unknown act in the rest of Europe.
The most important thing for Absynthe Minded is airplay. Lot’s of airplay. We worked something out to get played on radio abroad.
We’ve created The Most Exclusive Video Ever. A video that will play only when the new song of Absynthe Minded is played on radio.
During two weeks time our song was played every hour somewhere in Europe. 212.000 people from abroad visited our website to see the video.
And that’s how a small Belgian band got on radio and blogs all over Europe, and engaged the right fans.
Advertising Agency: mortierbrigade, Brussels, Belgium
Creative Director: Jens Mortier, Joost Berends, Philippe De Ceuster
Art Director: Tim Arts, Stefan van den Boogaard
Producer: Emilie Kino, Jonathan Wieme
Advertising Agency: Y&R, New York, USA
CCO: Jim Elliott
Creative Director: Michael Schachtner, Graeme Hall
Art Director: Jon Leachman
Copywriter: Andrew McMurchie
VP Account Director: Mike Acken
Senior Planner: Tara Fray
Production Company: Biscuit Filmworks
Director: Clay Weiner
Advertising Agency: RAF Communicação, Natal, Brazil Creative Director: Mark Wynkler Art Director: James Williams Copywriter: Saulo Sousa Head of Art: James Williams Photographer: Luciano Azevedo Illustrators: Gustavo Lourenço, Fabrício Cavalcante
Advertising agency: Euro RSCG, Tel Aviv, Israel Chief Creative Officer: Ben Sever Executive creative director: Ben Sever Art Director: Ale Feldman Copywriter: Oded Nadir Agency Producer: Dana Caro Head of Account management: Maya Cohen Account Executive: Yael Eichenwald Planner Director: Uri Oren Planner: Pnina Wiessman
Advertising Agency: BBDO, New York, USA
Chief Creative Officer: David Lubars
Senior Creative Director: Gianfranco Arena, Peter Kain
Art Director: David Diliberto
Copywriter: Tommy Troncoso
Illustrator: Morning Breath
Art Buyer: Cindy Pardy
Advertising Agency: TBWA, Paris, France Executive Creative Directors: Eric Holden, Rémi Noël Art Director: Philippe Taroux Copywriter: Benoit Leroux Account Director: Anne Vincent Agency Producer: Maxime Boiron Photographer: Marc Gouby Account manager: Anne-Laure Brunner
“You can’t tell by the smell. Unoriginal spare parts endanger your safety. And to distinguish it from the original needs expertise. Make sure the spare parts used in your car is original. Protect yourself and your loved ones.”
Advertising Agency: Vagabond, Istanbul, Turkey Creative Director: Serhan Acar Art Director: Serhan Acar Copywriter: Kemal Akbay Photographer: Serdar Acar Additional credits: Yeliz Kar
Advertising Agency: DDB, London, United Kingdom Executive Creative Director: Jeremy Craigen Art Director: Peter Heyes Copywriter: Matt Lee Business Director: Jonathan Hill Agency Producer: Daniel Moorey Photographer: Victoria Ling Illustrator: Joe Rogers