Universidad Columbia needed a campaign to attract the attention of young adults at the beginning of its enrollment season. They needed to increase the enrollment numbers with new students. Since most of these young people use public transportation, we converted a regular, urban area, line bus into a City Tour Bus. The same bus they use everyday with a centralized audio system that begins to narrate historical reviews when de bus crosses landmarks within Asuncion, one of the Latin American cities with most to tell.
Advertising agency: Euro RSCG, Tel Aviv, Israel
Chief Creative Officer: Ben Sever
Executive creative director: Ben Sever
Art Director: Ale Feldman
Copywriter: Oded Nadir
Photographer: Yisrael Cohen
Agency Producer: Dana Caro
Head of Account management: Maya Cohen
Account Executive: Yael Eichenwald
Planner Director: Uri Oren
Planner: Pnina Wiessman
Advertising Agency: DDB, Paris, France
Creative Director: Alexandre Hervé
Art Director: Paul Kreitmann
Copywriter: Alexis Benoit
TV Production: Sophie Megrous, Emilie Talpaert
Art Buyer: Marine Rolland
Advertising Agency: Leo Burnett Iberia, Madrid, Spain
Executive Creative Director: Juan García-Escudero
Creative Directors: Antonio de Federico, Héctor Losa
Art Director: Pouline Atencio, Gilberto Barros
Copywriter: Roberto Luque
Group Account Director: Ricardo del Campo
Account Supervisor: Eduardo Gómez-Escolar
Advertising Agency: Leo Burnett, Lisbon, Portugal
Executive Creative Director: Erick Rosa
Creative Director: Luciana Cani
Art Director: Luciana Cani, Thiago Cruz
Copywriter: Erick Rosa, Steve Colmar, Carolina Markowicz and Pedro Pinho
Agency Production Director: Cristina Almeida
Production Company: Albiñana Films
Director: Ramses Albiñana
Cinematography: Ramon Grau
Executive Producer: Paola Maluf
Production Coordinator: Elisa Coelho
Production Director: Pedro Louro
Post-Production: Jimmy Egreja
Video Post-Production: Lightfilms
Audio Post-Production: Dizplay
Voices: Adelaide de Sousa and Albano Jerónimo
Music/Author: “Hours Last Stand” from Elvis Perkins (Courtesy of XL Records and BMG Crhysalis)
Client Contact: Patricia de Sousa Cipriano, President of Direction APCD.
Pack shot Image: Courtesy of VMI/Corbis
Advertising Agency: Tribu DDB, Panamá
General Creative Director: Manuel Bordé
Art Director: Diego Florez, Gabriel Arosemena, Juan Camilo Galindo, Andres Rivera, Manuel Cortés.
Copywriter: Manuel Bordé, Ioannis Kalormakis.
Account Supervisor: Argelis Barahona
A giant Sprite dispenser placed in one of the most crowded beaches in Brazil, where people could have a cold refreshing shower during Brazilian summer, where temperatures reach close to 40ºc. With more then 1,500 showers everyday, together with a sampling strategy around the machine. Sprite Shower was able to leverage the brand above all others in the field and consumers more than merely hearing about Sprite’s refreshing power, felt it directly all over their bodies.
Advertising Agency: Ogilvy, Sao Paulo, Brazil
Chief Creative Officer: Anselmo Ramos
Executive Creative Director: Claudio Lima, Fred Saldanha
Creative Director: Danilo Janjacomo
Art Director: Fernando Saú
Copywriter: Luiz Vicente “Batatinha”Simões
Head of Production: Nana Bittencourt
Account Director: Ana Paula Perdigão
Account Supervisor: Fabiana Amorim
Approved by: Gian Martinez, Guido Rozales, Javier Lamelas, Javier Meza, Ana Paula Castelo Branco, Andrea Mota, Flavia Buchman, Rodrigo Gameiro
Production Company: HungryMan
Executive Producer: Alex Mehedff
Producer: Renata Dumont
Director: Gualter Pupo
Director of Photography: Fernando Young
Editor : Jair Peres
VFX House: HungryMan
VFX Technician: Rodrigo Oliveira
Post-Production: Hungry Man, Fullframe
Audio: S de Samba
Music Production: Dimi Kireeff, Marcio Chavemarin, Fernando Fesztock
Music Composer: Dimi Kireeff, Marcio Chavemarin
This product was developed for Meta Real, an eating rehab and weight loss method that has been around for over 25 years, and is used exclusively by people that adhered to the method.
Advertising Agency: JWT, Sao Paulo, Brazil
Chief Creative Officer: Ricardo John, Roberto Fernandez
Creative Director/Copywriter: Ricardo John
Creative Director/Art Director/Illustrator: Roberto Fernandez
Copywriter: Fernando Duarte
Art Director: Gabriel Gariba
Producer: Rodrigo Alberini
Photographer: Regis Fernandez
While Land Rover vehicles can take on any obstacles in the desert, it cannot be said the same of their owners. Scorching temperatures, deadly animals and sinkholes are just a few things they might encounter. And when they venture deep into it, even the most experienced drivers can quickly succumb to the harshness of the desert. We wanted to create something that would cut through the clutter and that these people would like to keep. So we created a survival guide, which explained the basics for staying alive in the Arabian Desert, and packaged it in a way that would spur the attention of our target audience.
We researched every indigenous animal and plant, people could encounter in the Arabian Desert and how they could be used to survive. We studied the topography of the region to guide people to safety. We used a reflective packaging similar to army rations, which could be used to signal for help, and bound the book with a metal spiral, which could be used for cooking. Finally, we even took an extra step so that in case of emergency, people could always EAT the book. It was made out of edible ink and paper, and it had a nutritional value close to that of a cheeseburger.
We sent the book to 5,000 existing customers, gave it away as a supplement to the cars’ manual and made it freely available in sports shops.
The initial response was very positive. And the client was so happy with the concept that they asked us to include the book as an insert in the next edition of a car magazine, with a 70,000 circulation.
Advertising Agency: Y&R, Dubai, UAE
Chief Creative Officer: Shahir Zag
Creative Director/Copywriter: Shahir Zag
Creative Director/Art Director/Illustrator: Joseph Bihag
Copywriter: Guillaume Calmelet
Designer/Copywriter: Khaled Said
Retoucher: Gitten Tom
Head Of Production: Amin Soltani
Producer: Leng Panganiban
Account Supervisor: Sarah Locke
Account Manager: Pierre Farra
Photographer: Mojtaba Komeili
Advertising Agency: La Facultad, Ecuador
Creative Team: Henry Hill, Sebastián Villagómez, Andrés Freile, Diego Aguilar, Xavier Barona, Miguel Salazar, Oswaldo Cano
Retouching: Andrés Freile, Sebastián Villagómez, Diego Aguilar
Account supervisor: Christian Freire
Account director: Ana Isabel Bejarano
Additional Credits: Luis Riera, Santiago Zumárraga, Paulino Pachacama, Cristina González, Xavier Prado
Advertising Agency: Artwork, Lima, Perú
Creative Directors: Joe Gusukuma, Oscar Takahashi
Art Director: Oscar Takahashi
Copywriter: Joe Gusukuma, Angello Maicelo
Illustrator: Oscar Takahashi
Account Director: Nao Akamine
Advertising Agency: Y&R, New Zealand
Creative Director: Scott Henderson
Executive Creative Director: Josh Moore
Art Director: Tony Haigh, Lisa Dupre
Copywriter: Tony Haigh, Lisa Dupre
Planner: Jason Wells
Client Team Director: Kate Symes, Lisa Li
Photographer: Danny Eastwood
Retoucher: Cream Studios
Designer: Tim O’Neill
Account Manager: Steph Patton
“Help us remove the violence from children’s lives.”
Advertising Agency: Long Play 360, Brazil
Creative Director: Fernando Luna
Art Director: Ricardo Catach
Copywriter: Nelson Doretto
Photographer: Fabio Mattos
Advertising Agency: Mayo Draft FCB, Peru Executive Creative Director: Humberto Polar Copywriters: Jose Antonio González, Jefferson Cortavarria Art Director: Norberto Noriega
