“Bright weddings at another address: las-vegas.kiev.ua”
Advertising Agency: Michurin, Kyiv, Ukraine
Creative Director: Metneva Ira
Art Director: Prokopchuk Sergey
Copywriter: Dragan Misha
Advertising Agency: Loducca, Sao Paulo, Brazil
General Creative Director: Guga Ketzer
Creative Director: André Faria, Cassio Moron
Art Director: Gregory Kickow, Marcelo Rosa, Alexandre Amaral, Patrick Matzenbacher
Copywriter: Gregory Kickow, Marcelo Rosa, Alexandre Amaral, Patrick Matzenbacher
Executive Creative Producer: Ana Luisa Andre
Producer: Karina Vadasz
Production: ParanoidBR
Director: Dulcidio Caldeira
Photography: Ted Abel
Executive Producer: Egisto Betti
Post SFX: Sindicato VFX
Music: A9 Áudio
“Not all veggies are clean veggies. Buy bio from Biopark.”
Advertising Agency: Jandl, Bratislava, Slovakia
Creative Director: Pavel Fuksa
Art Director: Matus Nemcik
Copywriter: Adam Rovny
Illustrator: Noper
“Every day 2,465 children need you to roll up your sleeves. Helium-filled balloons designed like blood bags are distibuted to encourage blood donation.”
Advertising School: School of Visual Arts, New York, USA
Creative Director: Frank Anselmo
Art Director: Manuel Aleman, Bomi Jo, Dahee Son, Jae Sung Jung
Copywriter: Manuel Aleman
Production Company: Herba+Sonora
Director: Tino De La Huerta
Advertising Agency: David, Argentina
Executive Creative Directors: Joaquin Cubria, Analia Rios
Creative Directors: Matias Lafalla, Ramiro Gamallo
Art Director: Ricardo Casal
Copywriter: Juan Javier Peña
Account Director: Emanuel Abeijón
Photography: Ale Burset
Producer: Martin Hillcoat
Advertising Agency: David, Argentina
Executive Creative Directors: Joaquin Cubria, Analia Rios
Creative Directors: Matias Lafalla, Ramiro Gamallo
Art Director: Ricardo Casal
Copywriter: Juan Javier Peña
Account Director: Emanuel Abeijón
Production company: Argentinacine
Director: Rafael Lopez Saubidet
Photography director: Julian Ledesma
Producers: Nano Tidone, Marcos Landajo
Editor: Agustin De Vittorio
Post production: Aldo Ferrari, Luli Jimenez
Post Production company: Pickle House
Music: Cluster Music
The Les Affaires newspaper hired Montreal agency Youville Communauté Créative to promote its special edition on creativity.The agency created and executed a guerrilla-style urban campaign on the streets of Montreal by targeting the city’s high-traffic business areas. A team of actors and members of the MTL 551 parkour collective took to the downtown core wearing business attire on top of dazzlingly coloured morphsuits. Squad members handed out over 3,500 newspapers in just a few short hours while entertaining passers-by with their acrobatic antics.
Advertising Agency: Youville Communauté Créative, Montréal, Canada
Creative Director: Stephane Boutin
Art Director: Thomas St-Hilaire
Copywriter: Anthony Hachez
Account Services: Josée Labrecque, Audrey Paquette, Sarah Pichette
Production: Pj Modabbernia
Video Production: Davaï
Piazza Italia is an Italian fast-fashion brand. For this campaign we decided to use, instead of traditional models or testimonials, common people that, for their deeds, can be considered as role models, and express values in which the brand likes to reflect in.
Advertising Agency: Diaframma, Florence, Italy
Creative Director / Art Director: Stefano Ginestroni
Copywriter: Michele Bellini
Photographer: Carlo Furgeri Gilbert
Advertising Agency; TBWA, Paris, France
Creative Directors: Remy Holden, Remy Noel
Copywriter: Arnaud Labille
Art Director: Frederic Durand
Director: Cyrille de Vignemont
Dop: Nicolas Loir
Editor: Marc Maborough
Production manager: Yannis Cullaz
Agency Producer: Amer Zoghbi
Sound: ELSE
Post Production: Wanda, Vanessa Koscianski
“Predatory fishing doesn’t only threatens ocean life.”
Advertising Agency: Heads, Rio de Janeiro, BRA
Chief Creative Officer: Flávio Medeiros, Luis Christello, Kike Borell
Art Director: Fernando Maciel
Copywriter: Leonardo Konjedic
Photographer: Manipula Studio
“Your heart has enough reasons to suffer.
Arno Actifry – Fried food with less cholesterol”
Advertising Agency: Publicis, Sao Paulo, Brazil
Creative Director: Hugo Rodrigues, Leo Macias
Art Director: Eduardo Pastor
Copywriter: Guilherme Nesti
Illustrator: Big Studios, Boreal Tratamento de Imagem
Photographer: Pedro Dimitrow
Artbuyer: Selma Momosse
Production: Rita Villarim, Thiago Loureiro, Emerson Russo, Burti HD
“Impact resistant, just in case.”
Advertising Agency: Y&R, New York, USA
Chief Creative Officer: Jim Elliott
Art Director: Christian Liu, Eduardo Quadra
Copywriter: Antonio Arias
Illustrator: Sattu Rodrigues
Photographer: Rodrigo Ribeiro, Gary Griffiths
Print Producer: Tom Stocks
Retoucher: Claudio Ishi, David Prittie, Raul Pardo
Hair that is genetically programmed not to fall out is generally located in a horseshoe shaped area in the back of the head. Hair transplantation is the simple in-office procedure of removing these DHT-resistant follicles from the donor area (the back or sides of the head) and inserting this hair into the thinning and balding areas on the top and front of the same persons head. Hair from the donor area is genetically programmed to grow for the rest of one’s life.
Advertising Agency: Young & Rubicam, Buenos Aires, Argentina
General Creative Director: Martin Mercado
Creative directors: Diego Tuya, Darío Rial, Martin Goldberg
Art Director: Gonzalo Fernández
Copywriter: Juan Ignacio Galardi
Illustrator / Retoucher: Daniel Romanos
Photographer: Fabián Laghi
General Brand Director: Eugenia Slosse
Producer: Fernando Costanza
“Choose what suits you best from the new blackberry buckets.”
Advertising Agency: Leo Burnett, Cairo, Egypt
Art Director: Ahmed Hamdallah
Photographer / Retoucher: Ahmed Othman / AO STUDIO
Horia Motoi is a Romanian non-profit organization decided to speak not only about the autistic children, but also about their parents. Repetition is the main learning tool used for helping autistic children to overcome their impaired social interaction and communication. The burden of doing the repetition lay with parents. Consequently, we asked some of the most important media channels to repeat part of their standard message stating, at the end, that the parents of an autistic children repeat thousands of times a single word until the child can understand it. The next day, the social network carried out the message: Facebook, bloggers, news feeds. The following days more and more unconventional spokespersons joined the cause.
Advertising Agency: Saatchi & Saatchi, Bucharest, Romania
Creative Director: Johan Ohlson
Art Director: Bogdan Vintila, Vlad Giogu, Laura Iane
Copywriter: Marius Tianu, Andrei Nica, Loredana Barla
“Nothing wakes you up.”
Advertising Agency: Young & Rubicam, Buenos Aires, Argentina
General Creative Director: Martin Mercado
Creative Directors: Diego Tuya, Darío Rial, Martin Goldberg
Art Director: Gonzalo Fernández
Copywriter: Juan Ignacio Galardi
Illustrator / Retoucher: Daniel Romanos
General Brand Director: Eugenia Slosse
Producer: Fernando Costanza
“Passivity kills. Complain if someone smokes in a restaurant. It’s forbidden by law 29517 to smoke in public places.”
“Passivity kills. Complain if someone smokes in a bus. It’s forbidden by law 29517 to smoke in public places.”
“Passivity kills. Complain if someone smokes in a bar. It’s forbidden by law 29517 to smoke in public places.”
Advertising Agency: Publicis, Lima, Perú
Creative Director: José Rázuri
Art Directors: Tay-pan Chu, Enrique Rendón
Copywriters: Bruno Reggiardo, Martín Llerena
