Piazza Italia is an Italian fast-fashion brand. For this campaign we decided to use, instead of traditional models or testimonials, common people that, for their deeds, can be considered as role models, and express values in which the brand likes to reflect in.
Advertising Agency: Diaframma, Florence, Italy
Creative Director / Art Director: Stefano Ginestroni
Copywriter: Michele Bellini
Photographer: Carlo Furgeri Gilbert