Advertising Agency: Ogilvy, Mumbai, India
Chief Creative Officers: Abhijit Avasthi, Rajiv Rao
Creative Directors: Sameer Sojwal, Amitabh Agnihotri
Copywriters: Abhijit Avasthi, Suyash Khabya, Sameer Sojwal
Art Director: Sameer Sojwal
Illustrator: Sushant Khomane, Lokesh Karekar
100 kilograms of live moss were shaped into graphic elements that symbolize Beck’s brand ingredients – young, free, open-minded, innovative and trend-setting, and then installed consecutively on a 5x9m OOH, thus gradually forming a shape of a bottle and delivering the message.
Advertising Agency: Lowe Swing Communications, Sofia, Bulgaria
Creative Director: Emanuela Chahinian
Art Director: Stefan Chinov
Copywriter: Emanuela Chahinian
Illustrator: Stefan Chinov
Media: GreenGraffiti / Metropolis Outdoor Media Group
Advertising Agency: Staff Brasil, Rio de Janeiro, Brazil
Creative Director: Paulo Castro
Head of Art: Bernardo Machado
Art Directors: Bernardo Machado, Marcos Becker
Copywriter: Daniel Magliano
This campaign dramatizes Yum Yum peanut butter’s positioning as the smoothest peanut butter in South Africa.
Advertising Agency: 34 Degrees, Cape Town, South Africa
Creative Director: Richard Phillips
Art Director: Pieter Steenkamp
Copywriter: Wilton Ackeer
Illustrator: Am I Collective
“We do awesome right.”
Advertising Agency: Team Detroit, USA
Chief Creative Officer: Toby Barlow
Executive Creative Director: Gary Pascoe
Art Directors: Michael Burdick, Vic Quattrin, Brandi Keeler
Copywriters: Hannah Smart, Joel Wescott
Illustrator: Michael Burdick
Advertising Agency: Artplan, Rio de Janeiro, Brazil
Executive Creative Director: Roberto Vilhena
Creative Directors: Gustavo Tirre, Alessandra Sadock, Hugo Monteiro
Creative Supervisor: Jorge Falsfein
Art Director: Augusto Correia
Copywriter: João Resende
Creative Technologist: Leonardo Marçal
Brief: Renault Netherlands asked Dorst & Lesser to develop a campaign to promote the Renault Netherlands Facebook page. The purpose of the campaign – and the Facebook page – was to reach (potential) Renault drivers and motivate them to actively engage with social media. Dorst & Lesser is responsible for the management of the Renault Facebook community, so the agency is aware that classic Renaults inspire tremendous enthusiasm.
The campaign: The story of Grandma Hilda and her Renault 4 was featured on the Facebook page for a month. Grandma Hilda loved the Renault 4 and drove one all her life. When she got to the point where she felt too old to drive, her car was simply left sitting in her garage. Grandma Hilda wanted someone else to have the pleasure of driving her Renault 4, so she offered it on the Renault Netherlands Facebook page. There was just one problem: Grandma Hilda had lost the key. Facebook users were invited to look around Grandma Hilda’s house and place a tag in the area where they thought the missing key was to be found. The person who placed a tag closest to the missing key would win the classic Renault.
How the campaign worked: Facebook fans could respond to the campaign from 5 to 30 April 2012. They were led into Grandma Hilda’s living room and could examine the room from 360 degrees. They could also click through to Grandma Hilda’s garage and kitchen. They could look all around the house and then place a single tag in the area where they thought the missing key was to be found. Every week Grandma Hilda gave a clue that helped to narrow down the search. There were a total of four tips that gradually revealed the location of the key. The Facebook fans who responded to the campaign could change the position of their tag during the course of the campaign. During the final phase of the campaign the story continued. First it became apparent that the key was not in Grandma Hilda’s kitchen. Then it became clear that the key must be somewhere in the garage. The exact coordinates of the location of the key were finally determined and the key was found next to the window in the garage. The tag closest to Grandma Hilda’s key was created by Jan Dijkema from Groningen, who was the lucky winner of the Renault 4.
Results: The Renault Netherlands Facebook page was set up by Dorst & Lesser at the beginning of 2011. A year later the page had precisely 50,000 fans. The recent Grandma Hilda Facebook activation campaign was the most effective promotion. By the end of the campaign no less than 10,293 unique tags had been placed in Grandma Hilda’s house. During the course of the campaign the number of fans on the Facebook page increased by 27,930, which doubled the number of fans. At the same time the campaign also created a lively dialogue between Renault Netherlands and the target group.
Advertising Agency: Dorst & Lesser, Amsterdam, Netherlands
Creative Directors: Robert Withagen, Niels Verhoeven, Niels Oude Luttikhuis
Online Creative: Fabienne van Acquoy
Copywriter: Birgit Zuurveld
Additional credits: Jutta Vermeijs, Jos van den Bergh
Advertising Agency: Jung von Matt/Donau, Vienna, Austria
Creative Directors: Andreas Putz, Georg Feichtinger
Art Director: Werner Singer
Copywriter: Dietmar Voll
Photographer: Jork Weismann
Graphics: Katharina Kolar
Advertising Agency: Jung von Matt/Donau, Vienna, Austria
Creative Directors: Andreas Putz, Georg Feichtinger
Art Director: Werner Singer
Copywriter: Dietmar Voll
Photographer: Jork Weismann
Graphics: Katharina Kolar
MINI challenged DDB PARIS to find a smart way to drive more people to the MINI Stores in Paris for them to book a test drive. However, opening a new store in Paris is extremely costly, thus MINI had only 3 stores where people could experience the cars. We realized that the only thing you need to sell a MINI is a MINI itself, so we came up with a fun execution that literally transforms MINIs into… MINI Stores. We created custom signage and transformed the MINI cars into actual stores, complete with a salesman, brochures and opening hours. People could “come in” the stores and take them for a ride, directly experiencing the best part about MINI – the car itself. We opened 10 new stores (first in Paris and now to be deployed all over France) multiplying the access points to the MINI brand and the number of test drives. Additionally, wherever we parked a MINI Store, we immediately branded the location as a MINI location – all for the price of a parking ticket. For those who really wanted to, the MINI stores were for sale themselves. As a result, we changed the way a store should look like and added another piece to the MINI universe, creating more buying opportunities and a whole new business model that only MINI can propose.
Advertising Agency: DDB, Paris, France
Executive Creative Director: Alexandre Hervé
Copywriter / Art Director: Alexander Kalchev
Managing Director: Vincent Leorat
Account Director: Florent Depoisier
Account Executive: Paul Royer
Agency Producer: Christine Bouffort
Director of Partnerships: Guillaume Cossou
Production company: Standard Films
Director: Clemens Purner
Producer: Capucine Charbonnier
“Chocolate with Whisky.
L’ Univers de Chocolat. The best french chocolate.”
Advertising Agency: Dentsu, São Paulo, Brazil
Chief Creative Officer: Felipe Cama
Executive Creative Director: Felipe Cama
Creative Director: Felipe Cama/Alexandre Lucas
Copywriter: Alexandre Lucas
Art Director: Felipe Cama/Adriano Alarcon
Photographer: Zarella Neto
Art Buyer: Ana Luiza Rodrigues
Account Supervisor: Renato Broggin
Advertiser’s Supervisor: Nicolas Galland
Planner: Ira Finkelstein/Werner Lucksch
Advertising Agency: Euro RSCG, Madrid, Spain
Creative Director: Mariano Duhalde, Haitz Mendibil, Ekhi Mendibil
Copywriter: Ernesto Soto
Art Director: Hernán Rodríguez
Photographer: Coni Dietrich
Account Supervisor: Marian Casado, Marta Rufo
Advertising Agency: Publicis, Madrid, Spain
Executive Creative Director: Alexandre Okada
Creative Director: Rafael Santamarina
Copywriter: Pablo Murube
Art Director: Manu Mazzaro
Account Supervisor: Nuria Pradera
Advertiser’s Supervisor: Manuel Hurtado
“The spectacle of life. Don’t miss it.”
Advertising Agency: BBDO, Mexico
Chief Creative Officer: Luis Ribó
Executive Creative Director: Sebatíán Corti
Creative Director: Antonio García, Ariel Soto
Copywriter: Octavio Navarro
Art Director: Jorge Martínez
“They don’t cost what they’re worth.”
Advertising Agency: Ogilvy & Mather, Bogotá, Colombia
Chief Creative Officer: Jhon Raul Forero
Executive Creative Director: Juan Jose Posada, Juan Pablo Alvarez
Creative Director: Diego Ortiz, Andres Astorquiza
Copywriter: Diego Ortiz
Art Director: Fernando Parra, Mauricio Sanchez, Andres Astorquiza
Photographer: Getty Images
Art Buyer: Adriana Pares, Diego Rincon
Account Supervisor: Fabio Quiroga
Advertiser’s Supervisor: Jorge Camelo
Fabio Quiroga Account Manager
Advertising Agency: Y&R, Cape Town, South Africa
Creative Director: Graham Lang & Rui Alves
Copywriter: Ivor Forrester
Art Director: Sherinne Winderley
Agency Producer: Mthuli Bam
Advertising Agency: Agence.V., Saint-Ouen, France
Creative Director: Christian Vince
Art Director: Sylvain Guyomard
Copywriter: Jocelyn Devaux
TV producer: Corinne Persch
Directors: François Alaux, Hervé de Crecy
“Switch off illegal downloads. Switch on MTV.”
Advertising Agency: Ogilvy, Germany
Chief Creative Officer: Dr. Stephan Vogel
Executive Creative Director: Matthias Storath
Creative Director: Helmut Meyer
Art Director: Patrick Ackmann
Copywriter: Haiko Hörnig
Illustrator: Surachai Puthikulangkura, Supachai U-Rairat / Illusion Co
Producer: Illusion Production House
Producer: Somsak Pairew, Anotai Panmongkol
Art Buyer: Valerie Opitz
Account Supervisor: Yves Rosengart
Advertiser’s Supervisor: Robin Karakash
Advertising Agency: McCann Erickson Düsseldorf, Düsseldorf, Germany
Chrief Creative Officer: Bill Biancoli
Art Director: Diana Butas
Copywriter: Leandros Charalambis
Illustrator: Chris Sheban
Art Buyer: Tina Krakow
Producer: Oliver Hugo
Post Production: Oliver Berthold
Account Supervisor: Gaby Groenke
Advertiser’s Supervisor: Ariana Amecke-Moennighof
Account Manager: Kathrin Römschied
An art project was made for the opening date. This coincided with the Chinese Dragon Festival, day when all wishes come true. The board with 11,000 holes in it appeared near the cafe. Chopsticks were handed out. Having split the sticks, you pushed one into the board making a wish. The other, branded, stick gives you a discount. Over 10 000 wishes were made, the activation earned free media to amount of 25 000$ and the cafe was full on the campaign day and thereafter.
Advertising Agency: Voskhod, Yekaterinburg, Russia
Creative Director: Andrey Gubaydyllin
Art Director: Vladislav Derevyannykh
Copywriters: Andrey Chernay, Aleksandr Parkhomenko, Anton Kotovski
Production company: Street-art agency
Advertising Agency: Gruponove, Recife, Brazil
Creative Directors: Aliwton Carvalho, Gustavo Rêgo
Art Director: Dado Pontual
Copywriters: Fernando Araújo, Igor Moura
Illustrator: Dan Benevides
Every day you get plenty of opportunities to make money in the financial market. With the Forex Club Financial Academy anyone can see these opportunities. To advertise the Academy, we used a recent article in Kommersant, the Russian business daily. We pasted the advert over the text of the article giving it a handwritten look. We demonstrated that now even a usual newspaper article can help you earn money.
Advertising Agency: Voskhod, Yekaterinburg, Russia
Creative Director: Andrey Gubaydullin
Art Director: Vladislav Derevyannykh
Copywriters: Aleksandr Parkhomenko, Evgeny Primachenko, Anton Kotovski
Photographer: Vyacheslav Kruchenkov
Design: Igor Khramtsov
