“Makes your barbecue deliciously hot.
Extra strong pepper sauce.”

Advertising Agency: Y&R, São Paulo, Brazil
Chief Creative Officer: Rui Branquinho
Creative Directors: Rui Branquinho, Flavio Casarotti
Art Director: Paulo Monteiro
Copywriter: Gustavo Cavinato
Client Team Director: Decio Augusto da Costa Filho
Agency Producers: Monica Beretta, Stephanie Wang
Photographer: Seth Casteel, Monique Barros
Print Producers: Elaine Carvalho, Rodrigo Cassino, Flavio Zamboni
Account manager: Evandro Soares
Media team: Gustavo Gaion, Inaja Ramos