“If it’s not Goodyear, good luck.”

Advertising Agency: Y&R, São Paulo, Brazil
Chief Creative Officer: Rui Branquinho
Creative Director: Alexandre Vilela, Felipe Gall, Rui Branquinho, Flavio Casarotti
Art Director: Daniel Salles, Jose Neto
Copywriter: Samir Mesquita
Planner: Fernanda Flandoli, Flavio Proença
Client Team Director: Rui Moreira Luciana Guidi
Photographer: CGI Getty Images
Designer: Lars Erik Fisk
Print Producer: Elaine Carvalho, Flavio Zamboni
Illustrator: CWF3D
Account Manager: Valeria Ordonhez, Claudia Menezes, Felipe Wanderley
Art Buyer: Monica Beretta, Stephanie Wang
Media Team: Gustavo Gaion, Gabriela Ben David