In 2012 Havaianas celebrates its 50 years by launching a limited edition of sandals which 100% of sales are going to be donated to the UNICEF. The sandal remembers the 90′s when people started turning the sole to top inspiring Alpargatas to create the Top models. This film tells a little more about this rich history.
Advertising Agency: AlmapBBDO, Sao Paulo, Brazil
General Creative Director: Marcello Serpa
Creative Director: Sandro Rosa, Luciana Haguiara
Art Director: Ricardo Pocci
Copywriter: Luciana Haguiara, Joïo Paulo Testa
Producer: Acaca
Sound: B, A, START
Account: Cristina Chacon, Mariana Gomiero
“Come visit the largest theme aquarium in Brazil.”
Advertising Agency: Perfil252, Belo Horizonte, Brazil
Chief Creative Officer: Carlos Eduardo Porto Moreno
Creative Director: Waldemar França, Márcia Lima
Copywriter: Márcia Lima
Art Director: Pedro Reis
Illustrator: Sergio Paulo
Account Supervisor: Maira Schreck
Account Manager: Priscila Miranda
Advertising Agency: DDB, Bogota, Colombia
Executive Creative Director: Rodrigo Dávila
Creative Director: Marco Muñoz
Art Directors: Oscar David Martínez, Oscar Mejía, Adrián Arroyave, Mauricio Cortés
Copywriters: Juan David Arboleda, Andrés Estrada
Photographer: Tato Gómez
Advertising Agency: McCann Erickson, Belgrade, Serbia Creative Directors: Vladimir Cosic, Jana Savic Rastovac Art Director: Marija Milankovic Copywriters: Zorana Cirica, Bojan Babic Illustrator: Marija Milankovic Account Manager: Milos Stankovic
Advertising Agency: GREY group, Jakarta, Indonesia Executive Creative Director: Randy Rinaldi Creative Group Head: Nicholas Kosasih Graphic Designers: Irene Saputra, Kevin Reinaldo, Aditya Pratama, Nicholas Kosasih Copywriters: Andika Pandjaitan, Randy Rinaldi Typographers: Irene Saputra, Kevin Reinaldo, Aditya Pratama, Nicholas Kosasih Mock up Artist: Budi Tattoo Print Producers: Imansoe, Pak Untung Chief Creative Officer: Ali Shabaz Account Management: Randy Rinaldi
Advertising Agency: Davie Brown Entertainment, USA Creative Director: Marc Gilbar Production: Minus L DP: Brian Thomas Line Producer: Angie Revell Editorial: RPS Editor: Damion Clayton EP: Carol Lynn Weaver Audio Post: Heard City Mixers: Philip Loeb, Evan Mangiamele Music: Beacon Street Studios Special Effects Makeup: Ed French Assistant Make-up: Sue Lee
Neston is a famous “smoothie maker” from Nestlé Cereals in Brazil. To promote it, instead of a TV spot, we came up with the idea of creating a video clip showing that Neston is more than tasty; it’s unbelievably delicious. The concept “unbelievable” was materialized in a green mustache and reinforced in several elements in the clip, such as the Indian music and a six-armed fighter.
Advertising Agency: Publicis, Sao Paulo, Brazil
Creative Director: Hugo Rodrigues, Leo Macias
Copywriter: Luís Felipe Figueiredo
Art Director: Antonio Correa
Production Company: Alaska Filmes
Photography: Gustavo Moraes e Marco Lafer
Sound Company: S de Samba
Approved by: Pablo Devoto, Carine Mahler, Ricardo Yoshioka and Leila Assaf
Advertising Agency: JWT, São Paulo, Brazil
Executive Creative Director: Roberto Fernandez, Ricardo John
Creative Director: Roberto Fernandez, Ricardo John
Art Director: Lucas Aguiar
Copywriter: Fernando Duarte
Illustrator: Carlos Karan
The Brief: Tell travelers that Toronto Pearson International airport has free Wi-Fi.
The Solution: An interactive art piece that not only gets the message out in an aesthetically pleasing way, but also provides seating for weary travelers and a recharging station for their computers.
Advertising Agency: Juniper Park, Toronto, Canada
Creative Director: Andy Linardatos, Hylton Mann
Copywriter: Laurent Abesdris
Art Director: Max Hosseinian
Producer: Terry Wykurz
Brief: Target smokers who may. or may not have given up for o New Year’s Resolution in January. Research showed that most smokers began to lapse during the last week of January.
Solution: A world medio first. To catch them by surprise and remind them why they had given up/should give up. we inserted o page towords the end of o novel on Kindle. The story continued cs normol after the inserted page.
Results: The Kindle page was part of a wider campaign which included physical paper pages being inserted into printed books. Calls to Quitline increased steadily and by the end of February they were up 235%. At time of entry PR surroundng the activity had achieved a media value of £2 million.
Advertising Agency: Iris Worldwide, London, United Kingdom
Executive Creative Director: Shaun Mcilrath
Deputy Creative Director: Ant Melder, Si Mannion
Copywriter: Nick Clements
Designer: Silvia Sella
