November 30, 2012 at 11:50 · Filed under Ambient, Outdoor
Our task was to promote the “monster suction” of the extra powerful Miele S8 vacuum cleaner. We created an online video that shows how the machine can vacuum absolutely everything.
We turned a well-known tunnel in Slovakia into a pipe of the Miele S8. The pipe indeed vacuumed everything – even cars and trucks.
Advertising Agency: Mayer McCann Erickson, Bratislava, Slovakia
Creative Director: Boris Prexta, Vlado Slivka
Copywriter: Juraj Stehlik
Art Director: Peter Bruško
With solutions for today’s challenges in traffic, energy, safety and more, IBM is striving towards a ‘Smarter Planet’. A vision that goes beyond a mere business proposition. IBM wanted to get this vision across in the Netherlands. But due to a limited communications budget IBM doesn’t use mass media. So how do you tell that IBM’s Smarter Planet vision is about working on new solutions to make our world better? We needed to communicate the message that IBM strives for a Smarter Planet in a simple and compelling way. Not by telling, but by experiencing.
Building a Smarter Planet starts with challenging the status quo. Thinking in an unrestricted way about what can be improved. Like children do. They come up with surprising questions and original ideas. So to come up with smarter solutions, you have to think as free as children do. We wanted people to experience the effect of this fresh way of thinking. For this real life experiment we started asking children for smart ideas. Then we chose one of the ideas and executed it. The kid’s idea was to make street crossings safer by making the zebra crossing light up when you walk on it. We built one in the busiest street of Rotterdam and watched what happened.
The unique execution with the flashing zebra crossing caught the attention of the public. In combination with the billboard explaining the kid’s idea, it made people realize anything can happen if you challenge the status quo. The billboard directed people to IBM’s Smarter Planet website to see more smart solutions that kids came up with. People reacted positively surprised. It made them realize we can make the world a bit better with smart solutions. And that’s exactly what IBM wanted to convey.
Advertising Agency: Ogilvy & Mather, Amsterdam, Netherlands
Creative Director: Darre van Dijk, Henk Nieuwenhuis
Copywriter: Henk Nieuwenhuis, Joost van Nistelrooij
Art Director: Darre van Dijk, Oscar Flinterman
Agency Producer: Brenda Bentz van den Berg
Strategy Director: Mariette Hamer
Account Manager: Zilla Smith
Renaissance Photography Prize is an annual photography competition raising money for the Lavender Trust at Breast Cancer Care.
Advertising Agency: Leo Burnett, London, United Kingdom
Photographer: Julia Fullerton-Batten
Executive Creative Director: Justin Tindall
Creatives: Will Thacker, Blake Waters
Head of Art & Design: Lance Crozier
Art Buyer: Simon Pedersen
Photographers Agent: Wyatt Clarke & Jones
In Belgium, about 5.000 disabled people are on a waiting list for a disabled-friendly house. To make the public aware of that acute housing shortage, 6 disabled people decided to squat an old mansion in Brussels. Their motto? You can’t live in a waiting list. In that very, shabby house, the 6 disabled squatters also recorded their own version of Madness’ well-known hit Our House. The breath-taking video clip, performed by 1 blind, 3 people with Down syndrome and 2 wheelchair patients, was directed by Guy Goossens. The street of the squatted house was also recreated online on kraakmee.be. People who like the campaign can squat along virtually, letting the house grow and grow.
Advertising Agency: DDB, Sydney, Australia Executive Creative Director: Dylan Harrison Creative Directors / Copywriters / Art Directors: Steve Wakelam, Nick Pringle Photographer: Andreas Bommert Retoucher: Matt Bright Producer: Grant Navin / Freeway Reps Managing Partner: Nicole Taylor Business Director: Dave Murphy Art Buyer: Leesa Murray Print Producer: John Wood
Advertising Agency: DDB, Chicago, USA Chief Creative Officer: Ewan Patterson Creative Directors: Alex Braxton, Alistair Robertson Creative Director: Nancy Jordan Associate Creative Director / Art Director: Pete Pona Copywriter: Jeremy Simmons Director of Integrated Production: Diane Jackson Executive Producer: Liat Ebershol Producer: Patty Phassos Digital Account Executive: Ashley Bobbit Design / Production Company: Thornberg & Forester Creative Director: Scott Matz Designers: Jorge Peschiera, Frank Pichel, Kyle Hurley, Kyle Miller, Morgan Goldberg, Adam Grabowski Animators: Jorge Peschiera, Joe Lawrence, Mike Burgoyne, Ken Krueger Compositor: Jorge Peschiera Executive Producer: Elizabeth Kiehner Producer: Kelsey Thomson Music: APM Music Audio Post Company: Gutenberg DDB Engineer: Nick Papaleo Producer: Brian Heath
Brief
Design a packaging for rubber boots with the aim to:
-distinguish the brand on the shelf among competitors in the specialized stores and to attract
the consumers’ attention.
-create a contemporary and appealing image of the “Fisherman” boots as a very high-quality
specialized footwear for fishing and emphasize the features of the product!
Idea
Everybody is aware of boots primary function – protection from water. However, there are many advantages that are not obvious at the first glance and consumer might not be aware of. «Fisherman» boots are able to protect the wearer from a wide range of dangers: environmental debris, biological threats, natural, chemical and electrical hazards.
We realized that probably the best way to communicate protective functions of the boots would be using the example of underwater creatures. This topic is very relevant for fishermen and creates an excellent opportunity to combine several types of risks in one visual.
Solution
The package itself is designed as a mini-stand and works as an eye catcher. An illusion of boots immersed in water draws attention focus consumer’s attention to all protective properties of the “Fisherman” boots.
Description
Design a packaging for rubber boots. Rubber boots for fishermen: basic design, up to 40 centimetres in height, recommended for the coastal fishing and movement in the water no deeper than 40 centimetres. Packaging will be used to promote the product in stores.
To commemorate the 41st National Day, Y&R Abu Dhabi came up with this idea to communicate the importance of Solidarity using the Three Musketeers’ motto.
Advertising Agency: Y&R, Abu Dhabi, UAE
Creative Director: ZorZi El Hoyek
Senior Art Director/Designer: Mohamed Nabil Labib
CopyWriter: Avinash Subramanian
All adults know: healthy eating is important. The organic supermarket chain Fresh`N´Friends benefits from that situation. There is just one small problem: kids hate healthy food but they love sweets. And worst of all: kids won´t listen to logical arguments. Therefore, our task was to convince the kids without lecturing them. Instead of calling attention to that problem with a traditional ad campaign we chose to solve the problem. The solution was a new product: fruit figures. To make fruits as appealing as sweets for kids we designed fruit arrangements that suit children. Boring fruits were designed in shape of teddy bears, kittens, flowers – all the things kids love. Just like ordinary fruit salads the fruit figures were sealed, put in a tray and sold in Fresh´N´Friends stores. And to open the design process for those who should really be involved, we let the kids design their own fruit figures. Over 3,500 designs from children were submitted. The rabbit figure of five-year-old Dario got the most votes and was therefore added to the product range.
Advertising Agency: Scholz & Friends, Berlin, Germany
Creative Director: Martin Pross, Matthias Spaetgens, Wolf Schneider Mathias Rebmann, Florian Schwalme
Art Director: Alexander Doepel, Sandra Krebs, Bjoern Kernspeckt, René Gebhardt, Loic Sattler, Jinhi Kim
Photographer: Attila Hartwig
Account Manager: Benjamin Baader, Masa Matejic, Anna Kubitza, Sebastian Vetter, Miriam Spahrbier
Postproduction: Maren Boerner
Graphics: Peter Schoenherr, Simon Rossow
The idea was to make four million unique bottles, so that each and every bottle becomes a limited edition in itself.But how do you do that? We had to rebuild the production line and use every possible aspect of glass decoration in a new and randomized,but controlled, way. We defined colors,coatings,patterns, and paint methods and then waited to see what the machines would create. Every bottle is numbered (1-4,000,000) and the numbers are mixed before the cases are sent out to the world. In most markets ,bottles are sold at the regular price for a bottle of Absolut.
Advertising Agency: Family Business, Sweden
Creative Director: John Lagerqvist, Mårten Knutsson
Copywriter: Tove Norström
Art Director: Fredrik Lindquist
Photographer: Jens Mortensen
Account Manager: Anna Andrén
Account Director: Cecilia Steenberg Forsberg
Final Art: Andy Chong, Anna Jarl
Artist: Julia Schilleras, Fredrik Källqvist
To generate awareness for Raum D, a therapeutic studio for suffers of dementia, we decided to trace the life story of a theoretical Alzheimer’s patient. We created a 3D model of a brain, capturing its full diversity with extreme attention to detail. By doing so we made this person’s memories once more accessible. We toured this exhibition, which incl. 4 ‘panels’ representing personal and historical milestones in a person’s life, in major cities along the Rhine and Ruhr rivers. Person’s with Alzheimer’s have no hope, as of yet, of a cure. As their disease progresses, they often become increasingly confused and isolated. Raum D is a therapeutic studio for people with dementia. Here, creative work offers patients new ways of dealing with their memories.
Advertising Agency: Ogilvy, Germany
Creative Director: Andreas Steinkemper
Copywriter: Kajo Strauch, Jill Keehner
Art Director: Paul Kuna, Annika Fohler, Rouven Maccario, Vitali Gahl
Production Company: Shotopop
Agency Producer: Mario Kaltenbach
Illustrator: Casper Franken
Art Buyer: Carol Redfield
Project Management: Anke Breuer
Executive Creative Director: Thomas Schwarz
Advertising Agency: MK, Oslo, Norway
Creative Director: Armando Zuniga
Copywriter: Jon Hjørnevik
Art Director: Doffen Trellevik, Ole Færøvik, Armando Zuniga
Photographer: Adam Taylor
Graphic Design: Ole Færøvik, Pedro Moreira
Account Director: Britt Hege Karlsen
Advertising Agency: The Martin Agency, Richmond, USA
Creative Director: Alon Shoval
Copywriter: Neel Williams
Art Director: D’Arcy O’Neill
Photographer: Nadav Kander
The current status quo is that healthcare professionals are using the best available treatments to alleviate their patient’s urinary incontinence. But what they are also doing is turning a blind eye to the unpleasant side effects they are in effect prescribing to their patients. This campaign dramatises the intolerable side effects of oral treatments for overactive bladder (OAB). It was designed to jolt healthcare professionals into realising Kentera is a real alternative and they can do something different for their patients. By exposing the flaws of the competition this campaign has made doctors think about the benefits of choosing Kentera.
Advertising Agency: Langland, Windsor, United Kingdom
Creative Director: Andrew Spurgeon
Copywriter: Sue Blitz
Art Director: Andrew Morley
Photographer: Alex Telfer
